amazon.com & pinterest.com --> Web 2.0 Applications Address how each site incorporates the five features/characteristics (A culture of participation, The web as a platform for running applications, A database-backed web, Softwareaccessible on many devices, and Rich user experience) of Web 2.0 applications, paying particular attention to the culture of participation. List the evidence you found of participatory culture, and the value this provides the user. Suggest additional participatory functionality/features that might enhance the user experience on each site. Note the additional user value for each of your ideas. Solution A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community.Web 2.0 include social networking sites and social mediasites e.g., Facebook, blogs,video sharing sites (e.g., YouTube),hosted services, Web applications. This all gives the user a functionality to relate himself/herself with those and give well defined user experience. A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, customer service enhancement, product or service improvement and promotion. Evidence found of participatory culture are maximum population is now doing online shopping and the value this provides the user are most significant as now a days whole world is using internet services to explore each and everything ..