2. Brand Core
ZigWheels is backed by a team of auto journalists and
experts.
Through this expertise, we help consumer choose
better and make an informed decision when it comes to
automobiles.
4. Campaign
IDEA
ZigWheels Campaign for 2013 was focused towards
strengthening its position as an authoritarian for
automobiles
Building further on the concept:
The campaign for 2014 is focused towards showing how
our expertise help consumers choose better.
Creative handle: “Love for automobiles”
5. Media Mix
Print- 100 cc first burst and 60 cc sustenance ads
Digital- Branding campaign on high impact sites and
TIL Network
Radio- Four 15 sec radio spots and a contest
integrated with the top radio shows in 4 key markets
Social- Facebook contest “Love for wheels”
On Ground- “ZigWheels wish wall- love for wheels”
TV- Aston bands and Break bumpers on Times drive
15. Radio spots
15 sec
Deals and Discounts
Buy and Sell cars
Reviews and RoadTests
Latest News and Detailed Specifications
Click to play radio
16. Radio contest Radio contest integrated with one of the top radio shows
in the city (FOC)
Target markets- Delhi, Mumbai, Chennai and Bangalore
Duration- 10 days (week days) 5-9pm band
Contest- “ZigWheels Auto expert”- If you think you know
cars and bikes better then answer this simple question and
win shopping vouchers
1. Contest build-up by the RJ at the beginning of the
show- Encourage participation, explain the contest and
glorify the gratification.
2. The RJ to ask simple question about automobiles, like
“what’s full form of CC” in a car or bike engines.
3. The answer to be disclosed towards the end of the
show with the winner
Delhi:Gaano kaTraffic Jam
with RJ Naved
Mumbai: Sunset Samosa
with RJ Suren and RJ Meera
Chennai: FreeyaVidu with
RJ Sha
Bangalore:Chill Madi with
RJ Games Bond
18. Get Driven around
in your Dream car
Duration 14 days
Idea-
All of us have a dream car, ZigWheels ignites this dream of
millions by giving them an opportunity to spend day with their
dream car in person and also share the experience with two of
their friends
Mechanics-
Contest to take place through an app on Facebook (Facebook
delivers maximum reach than any other social platform)
Promotion and participation-
Encouraging participation through ZigWheels website, Emailer
base of 1 million, Facebook fans, boost posts FB ads, twitter,
Banner activity on TIL Network and e-mailer on Affiliate network.
19. Contest Flow
Step 1
Step 3
Contest flow
Step 1 Step 2 Step 3 Step 4
After landing on the
FB app, one has to
like ZigWheels
through a like gate
Select their Dream
Car from a drop
down List of cars
“India”
Participate in
contest to prove
love for wheels
“maximum of 3 quizzes
per day & 15 in total”
Share with their
friends and add
points to your score
They add caption
on why this car is
their Dream Car &
Post it on their wall
Score Leader board
is created
Take a Fun Quiz on
Cars to score
points:
Random set of 100
questions linked to
ZW’s, attempt max
in 1 min.
Top 10 scorers get
shortlisted,
BestTag lines Wins
Step 5 Step 6 Step 7 Step 8
20. Traffic &
Social
Footprints
User’s ‘Dream Car’ with which they want to spend a day along with the
Tag line gets posted on users timeline
Each ‘Quiz’ score can be published on users timeline/ optional
User can further invite friends to participate. Refer friends to score
more
Most “Loved Wheels’ digital cloud is created, this basically has Mini
profiles of most popular cars in the contest.
Each car to have mini profiles with following:
-Top Articles from ZigWheels
-Show all friends who have selected this car along with the reason
-Buttons with CallTo Action
21. Activation
“ZigWheels wish come true wall”- Ever dreamt about having
a premium car at your disposal, well now is the chance to
make that dream come true. “Get driven around in your
dream car for a day”
Objective:
To showcase the website to a larger audience
Also, strengthen the fact that ZigWheels covers the largest
range of cars with details
Create a viral effect around the brand and promote a
parallel contest online
22. Activity flow
An led display screen will be placed strategically next the
wall, this screen will be in the shape of a smart phone
ZigWheels app will be streamed on the display screen
showcasing the diverse range of cars with their ornate
details arranged accordingly on the portal
The participant will then write on a paper key their name,
contact No. and email-ID with the Name of their most
loved/desired car and plug it in the wall.
The sheets hence collected will be used to organize a
Lucky Draw through which a selected few will be chosen to
live their dream to have there dream car at their disposal
for a day
Other prizes include iPad mini, shuffle and portable
chargers.
We will also distribute free car stickers during the activity
23. Get answers to all your auto queries.Visit
ZigWheels.com
TV – Times now
(Aston band and
Break Bumper)
Aston bands on “Times Drive” a popular auto show on
times now
Break bumper (Opening, break and closing of the show)
Visit ZigWheels.com
New launches | Reviews |Comparisons
For detailed info on cars and bikes.Visit
ZigWheels.com
For detailed comparison and reviews.Visit
Zigwheels.com
Buying a new car, want experts’ opinion?
Call 0-8010-888-888- ZigLine
