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Automated Cars! Jamie Bleznick ! 
FA 102 a Research and Brand 
Development!
Automated Cars! Jamie Bleznick ! 
Assignment One, Research! 
“Wait Six Years to Buy your Next Car”! 
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Automated Cars! Jamie Bleznick ! 
Assignment One, Research! 
By 2030 people will be able to buy a car that’s fully 
automated and won’t even have the option for a driver! 
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Automated Cars! Jamie Bleznick ! 
Assignment One, Research! 
Vehicle design will change significantly and be made to 
adhere to certain speed limits in different areas such as 
cities or more rural areas! 
http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!
Automated Cars! Jamie Bleznick ! 
Assignment One, Research! 
Highly automated cars will potentially become dominant 
sooner rather than later! 
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Automated Cars! Jamie Bleznick ! 
Assignment One, Description of Future Product or 
Service! 
“Self-Driving Car without the Driver”
Automated Cars! Jamie Bleznick ! 
Assignment Two, Diagram! 
Character/Persona! 
ProgRes! 
! 
Intelligent !Sophisticated! 
! 
Fast-Paced 
Self-Reliant! 
! 
! 
Tone! 
! 
Scientific !Advanced! 
! 
Progressive !Direct! 
Language! 
! 
Simple! !Responsive! 
! 
Inviting! !Effortless! 
Purpose! 
! 
User-Friendly !Convenient! 
! 
Straight-Forward !Manageable!
Automated Cars! Jamie Bleznick ! 
Assignment Two, Naming Process! 
! 
ProgRes (combining progressive, responsive, and effortless)! 
Sophistable (combining sophisticated and manageable)! 
! 
Selected Name:! 
ProgRes! 
! 
Justification:! 
Suggests that the cars are advancing in technology! 
!
Automated Cars! Jamie Bleznick ! 
Assignment Three, Logotype Research, Word from 
Diagram! 
Simple
Automated Cars! Jamie Bleznick ! 
Assignment Three, Logotype Research! 
h#p://www.nike.com/us/en_us/? 
cp=usns_kw_AL!1778!3!43361374382! 
e!!g!nike%20.com!c 
h#p://www.mcdonalds.com/us/en/ 
home.html 
h#ps://www.facebook.com
Automated Cars! Jamie Bleznick ! 
Assignment Three, Finished Logotype! 
PR

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Fa 102 powerpoint thing newest

  • 1. Automated Cars! Jamie Bleznick ! FA 102 a Research and Brand Development!
  • 2. Automated Cars! Jamie Bleznick ! Assignment One, Research! “Wait Six Years to Buy your Next Car”! http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
  • 3. Automated Cars! Jamie Bleznick ! Assignment One, Research! By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver! http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
  • 4. Automated Cars! Jamie Bleznick ! Assignment One, Research! Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas! http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!
  • 5. Automated Cars! Jamie Bleznick ! Assignment One, Research! Highly automated cars will potentially become dominant sooner rather than later! http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
  • 6. Automated Cars! Jamie Bleznick ! Assignment One, Description of Future Product or Service! “Self-Driving Car without the Driver”
  • 7. Automated Cars! Jamie Bleznick ! Assignment Two, Diagram! Character/Persona! ProgRes! ! Intelligent !Sophisticated! ! Fast-Paced Self-Reliant! ! ! Tone! ! Scientific !Advanced! ! Progressive !Direct! Language! ! Simple! !Responsive! ! Inviting! !Effortless! Purpose! ! User-Friendly !Convenient! ! Straight-Forward !Manageable!
  • 8. Automated Cars! Jamie Bleznick ! Assignment Two, Naming Process! ! ProgRes (combining progressive, responsive, and effortless)! Sophistable (combining sophisticated and manageable)! ! Selected Name:! ProgRes! ! Justification:! Suggests that the cars are advancing in technology! !
  • 9. Automated Cars! Jamie Bleznick ! Assignment Three, Logotype Research, Word from Diagram! Simple
  • 10. Automated Cars! Jamie Bleznick ! Assignment Three, Logotype Research! h#p://www.nike.com/us/en_us/? cp=usns_kw_AL!1778!3!43361374382! e!!g!nike%20.com!c h#p://www.mcdonalds.com/us/en/ home.html h#ps://www.facebook.com
  • 11. Automated Cars! Jamie Bleznick ! Assignment Three, Finished Logotype! PR