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Agricultural Marketing Presentation on Chapter 16 & 17 [Elegant (VII)]


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This is a group presentation on chapter 16 & 17 from text book of Agricultural Marketing course. It is prepared by group Elegant (VII).
Chapter 16: Market Information & Chapter 17:Standardization & Grading

Published in: Business, Technology

Agricultural Marketing Presentation on Chapter 16 & 17 [Elegant (VII)]

  1. 1. Welcome to Our Presentation
  2. 2. Chapter 16 & 17
  3. 3. Elegant (VII)
  4. 4. No. Name Roll Designation E-mail Address 1 Md. Abdur Rakib 041 Member 2 Rumana 087 Member 3 Md. Al Amin 089 Member 4 Anjuman Ara 139 Member 5 Md. Shajahan Sarkar 145 Member 6 Md. Moben Ahmed 151 Member 7 Chowdhury Omor Faruque 173 Leader
  5. 5. Chapter-16 Market Information
  6. 6.         Both private and public source of food market information exists in Bangladesh. Public sources of information are: Bangladesh Economic Review Ministry of Agriculture Government publication on Agriculture Bangladesh Bank Bangladesh Krishi Bank Department of Agriculture(under ministry of Agriculture
  7. 7.         Bangladesh Agricultural Research Council (BARC) Department of Agricultural Extension (DAE) Department of Agricultural Marketing (DAM) Agriculture Information Service (AIS) Seed Certification Agency (SCA) Cotton Development Board (CDB) Bangladesh Agricultural Development Corporation (BADC) BARIND Multi Purpose Development Authority (BMDA)
  8. 8.         Bangladesh Applied Nutrition and Human Resource Development Board (BANHRDB) Bangladesh Agricultural Research Institute (BARI) Soil Resources Development Institute (SRDI) Bangladesh Jute Research Institute (BJRI) Bangladesh Institute of Nuclear Agriculture (BINA) Bangladesh Sugarcane Research Institute (BSRI) Central Extension Resources Development Institute (CERDI) Horticulture and Export Foundation (HEF)
  9. 9.  The Agricultural Information Service (AIS) is the 'institutional memory' of the Ministry of Agriculture, which is entrusted with responsibility of providing mass media support to the agriculture sector in general and transferring agricultural technology from research station to the rural people of Bangladesh in particular. They work with radio, television, printed media and also produce documentary films, posters, folders, leaflets, booklets, newsletters, magazines, banners, festoons and etc. for creating awareness of the farmers on the new technologies, which assists in boosting up agricultural productivity in Bangladesh. Thus AIS is playing an important role in changing the traditional practice of the rural farmers that contributes to improving their livelihood.
  10. 10.       List of Committee made up for improving the livelihood of the farmers: National Fertilizer Perliamentary Standing Committee of MOA Distribution Coordination Committee National Fertilizer Standardization Committee National Seed Board Fertilizer Management for Port 27/07/2009 Pesticide Technical Advisory 15/07/2009
  11. 11. Responsibility of information users:  Today information has the prime determinant of success of food marketing, Individuals has to assume more responsibility in collecting and evaluating their own market information. So information users should ensure accurate, valid ,relevant ,timely and current information.
  12. 12. Chapter: 17 Standardization & Grading
  13. 13. Many food marketing firms have their own grading, standardization, and quality programs. However, the Department of agriculture grades are the only universal quality standards for food products. Early History of standards: Each grain market had its own grades and grading methods.  Different standards of No. 2 corn required that the corn be “dry,” “reasonably dry,” “have not more than 16 percent moisture<“ or have not more than 15.5 percent moisture. “  cotton trade was also plugged by grade diffusion.  The lack of accepted standards for fruits and vegetables resulted in especially chaotic trade conditions.  The lack of generally accepted standards resulted in many unfair practices and abuses.
  14. 14. The present situation: We have to maintain certain standards so that consumers are satisfied with what they consumed in terms of their quality, standard and hygiene. Even government has to provide all necessary support to maintain the safety of foods.  Our constitution also gives importance to food safety. Article 15 of the Bangladesh Constitution states that it shall be a fundamental responsibility of the state to secure provision of the basic necessities of life including food.  Article 18 of the Constitution states that the State shall raise the level of nutrition and improve public health as its primary duties. Both the Articles imply food safety requirements for consumers and the State must be ensured through enactment of appropriate laws.
  15. 15.  (a) (b) (c) There are several laws in Bangladesh for maintaining health and safety standards. The Bangladesh Pure Food Ordinance, 1959 This is an ordinance to provide better control of the manufacture and sale of food for human consumption. (b) The Bangladesh Pure Food Rules, 1967 In this Rule, there are generic standards for 107 food products. (c) The Food Grain Supply (Prevention of Prejudicial activity) Ordinance, 1956 (Ord. xxvi of 1979) This ordinance provides special measures for prevention of prejudicial activity relating to the storage, movement, transshipment, supply and distribution of food grains.
  16. 16. d) The Bangladesh Standards and Testing Institution Ordinance, 1985 This ordinance relates to establishment of an institution for standardization, testing, metrology, quality control, grading and marking of goods. `  Federal standards for farm products fall into three classification: Mandatory Permissive Tentative
  17. 17. Food grades are widely but not universally used. Grade usage varies by commodity.  As long as consumer preferences, maximum usefulness. Manufacturing processes, and production patterns change, so must standards change if they are to achieve maximum usefulness.  Mandatory versus Optional Grades With few exceptions, the use off Department of Agriculture’s food quality grades is optional for food marketing firms. This is the reason for the variations in food grading among products. It is argued that mandatory grading is necessary to realize the potential contributions thatquality grades can make to consumer choices and marketing efficiency.
  18. 18. Reasons favoring voluntary food quality grading are Reasons Few historical Quality grades Cost might precedents for Might inhibit would be r a compulsory, increase product federal significantly if it edundant with innovation & existing grading were differenciation standards system for any mandatory product
  19. 19. In Bangladesh many government and non-government agencies exists for marketing food :Those are  Department of Agriculture Marketing (DAM)  Department of Agricultural Extension (DAE)  Bangladesh Agricultural Development Corporation (BADC)  Horticulture and Export Foundation (HEF) The standard specification for a particular category of food item was first introduced in the country as the Bengal Food Adulteration Act 1919 and the Assam Pure Food Act, 1932 as the repeal of Bengal Act IV and the Assam Act I, 1932. The main objective of the Ordinance was to provide for the better control of the manufacture and sale of food for human consumption.
  20. 20.    The Pure Food Rules of 1967 states that food grains for human consumption shall be clean, dry and free from moulds. It shall be free from damage (by insect or otherwise) bad smell, discolorations and admixture with deleterious and toxic materials. Tow main for food grading and standard testing in Bangladesh are: Bangladesh Standard and Testing Institution (BSTI) the Directorate General of Food (DGF)
  21. 21. In Bangladesh consumer are becoming more conscious about food quality and grades and government set different grading for different food item, for example Government has set following grading standard for rice:  Grade 1: Extra well milled  Grader2: Well milled  Grade3:Resonably Well milled  Grade4:Under milled  Bangladesh govt. has launched “Mobile Court” to ensure food quality throughout the country. 
  22. 22.           1) Determining quality standards 2) Designing food grades 3) Determining which food properties are most important in consumer preferences 4) Convenient for traders but are not consumer oriented 5) Measurement of sensory qualities 6) Sampling variation 7) Grade nomenclature: 8) Consumer preferences for different qualities of products be communicated 9) Composition of particular grades will vary from year to yearss 10)The quality of the production of commodity changes from year to year
  23. 23. Amount of Production Lowest Quality Average Quality Highest Quality
  24. 24. Thank U
  25. 25. Any Question???