1. O
OBSERVATION LAB
A COURSE ON
CRASH CREATIVITY

2. I visited stores in Geneva...
in a different way!
1 Grocery Store
2 Outfit Stores
1 Pharmacy
1 Stationary Store
1 Hobby Store

3. Observations that I'd never come
across otherwise
Main Observation: Swiss people don't like photos
taken in their stores!
Unless they are convinced why
you take pictures, they do not allow you!

4. OBSERVATION:
The shops that sell
materials beyond basic
needs put much more
effort on shopping
experience. Warmer
light, music, displays,
accessibility...

5. SUCH AS...
VS...

6. OBSERVATION:
WINDOW SHOPPING
IS IMPORTANT,
PEOPLE CAN COME IN
OR CHANGE MINDS
BASED ON WHAT
THEY SEE (OR DON'T)

7. SUCH AS...
She left after trying
a while to see
what is in...

8. OBSERVATION:
SALES ASSISTANTS
ARE VERY
IMPORTANT IN
SHOPPING
EXPERIENCE. TOO
MUCH OF IT
DOESN'THELP...

9. OBSERVATION:
SALES ASSISTANTS
ARE VERY
IMPORTANT ALSO IN
REFLECTING BRAND
IMAGE. THE MORE
LUXURIOUS YOU GO,
THE BETTER
DRESSED AND
ELEGANT THE SALES
ASSISTANTS ARE.
ARE

10. SUCH AS...
No assistants chasing but still well designed
shopping experience with people accessible
when needed