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Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked Blogging at: NirAndFar.com Twitter: @nireyal
Enterprise Habit-Forming Products
Enterprise Habit-Forming Products
Nir Eyal
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Hooked Model
Hooked Model
Nir Eyal
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https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
Wrike
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Presentation and workshop around the Hooked model, based on Nir Eyal and BJ Fogg's work to whom I owe all the credit.
Hooked presentation and workshop
Hooked presentation and workshop
Charles Roels
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Hooked - How to build habit forming products, a talk about the book
Hooked - How to build habit forming products
Hooked - How to build habit forming products
PiXeL16
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In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. In this talk, Nir Eyal shares his approach for product design thinking in a collaborative world.
Hooked ā How to Build Habit-Forming Products - Nir Eyal
Hooked ā How to Build Habit-Forming Products - Nir Eyal
Atlassian
Ā
One day we woke up and realized that our days are filled with all kind of stuff unrelated to code or product, that our goals are driven by product owners, and that our code design is dictated by architects trying to tell us how we should solve problems. A strong coding culture gives the power back to the developer to concentrate on one thing: Create awesome stuff! Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours; where everybody's goal is to make the customer awesome, and where you work on stuff you love instead stuff you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising the awareness among the developers to create better code. I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else. You can find a video version of the talk here: https://www.youtube.com/watch?v=rRc0FEg46kw
Coding Culture
Coding Culture
Sven Peters
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Want to reach more readers and sell more books? You'll need a solid marketing plan. Get started with these 140 book marketing ideas!
140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales
Adrienne Jack
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Recommended
Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked Blogging at: NirAndFar.com Twitter: @nireyal
Enterprise Habit-Forming Products
Enterprise Habit-Forming Products
Nir Eyal
Ā
Hooked Model
Hooked Model
Nir Eyal
Ā
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
Wrike
Ā
Presentation and workshop around the Hooked model, based on Nir Eyal and BJ Fogg's work to whom I owe all the credit.
Hooked presentation and workshop
Hooked presentation and workshop
Charles Roels
Ā
Hooked - How to build habit forming products, a talk about the book
Hooked - How to build habit forming products
Hooked - How to build habit forming products
PiXeL16
Ā
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. In this talk, Nir Eyal shares his approach for product design thinking in a collaborative world.
Hooked ā How to Build Habit-Forming Products - Nir Eyal
Hooked ā How to Build Habit-Forming Products - Nir Eyal
Atlassian
Ā
One day we woke up and realized that our days are filled with all kind of stuff unrelated to code or product, that our goals are driven by product owners, and that our code design is dictated by architects trying to tell us how we should solve problems. A strong coding culture gives the power back to the developer to concentrate on one thing: Create awesome stuff! Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours; where everybody's goal is to make the customer awesome, and where you work on stuff you love instead stuff you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising the awareness among the developers to create better code. I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else. You can find a video version of the talk here: https://www.youtube.com/watch?v=rRc0FEg46kw
Coding Culture
Coding Culture
Sven Peters
Ā
Want to reach more readers and sell more books? You'll need a solid marketing plan. Get started with these 140 book marketing ideas!
140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales
Adrienne Jack
Ā
http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Ashton Bishop
Ā
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.
Search Content vs. Social Content
Search Content vs. Social Content
Semrush
Ā
Doing a sales pitch? How do you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Slides That Rock
Ā
Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done?
Slaying the Messaging Monster
Slaying the Messaging Monster
Nir Eyal
Ā
Banish creative roadblocks with these inspirational nuggets from some of historyās greatest minds. Brought to you by IMPACT Branding & Design:
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
IMPACT Branding & Design LLC
Ā
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
HighSpark | Visual Storytelling Agency
Ā
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
Tim O'Reilly
Ā
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
MarketingProfs
Ā
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely. 1: My superpower is __________ . 2: I will build my tribe by__________ . 3: I will transform my industry by ______ . 4: I will get feedback by __________ . 5: I will change the world by _________ . Again, sorry about the title.
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
Jeph Maystruck
Ā
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points: 1) Use social media for good and 2) You have to have authority to use social media influentially. My company: https://seo-hacker.net
How to Use Social Media to Influence the World
How to Use Social Media to Influence the World
Sean Si
Ā
On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay on his blog. In it, he described the, ā10 factors to consider when evaluating digital marketplaces.ā Given the tremendous value marketplaces are known to create and how hard they are to get right, we found this essay to be a goldmine of insight. We wanted to digest Billās post into a more memorable format. The result is this brief checklist we hope will help take some of the luck out of evaluating marketplace businesses. As Bill wrote, āIt is unlikely that you will find a marketplace opportunity that would score ten out of ten with respect to this list.ā But according to Bill, the odds of success improve the more of these characteristics the business exhibits. Read Bill Gurleyās original post here: http://goo.gl/xoAUw - Nir (nirandfar.com) and Sangeet (platformed.info)
Making a Marketplace: A Checklist for Online Disruption
Making a Marketplace: A Checklist for Online Disruption
Nir Eyal
Ā
Over the past year I have used hundreds of tools while building Pixc. Itās now time I list them for everyone.
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline
Pixc
Ā
Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
Viraltag Inc.
Ā
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
Amazon Web Services
Ā
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper. Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions. Technologies and ways of working that might have seemed an interesting experiment in other times have become essential. In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
dentsu 2022 media trends
dentsu 2022 media trends
dentsu
Ā
What could a careless, mischievous six year old possibly teach you about being a good customer? Well, not much really, but he can surely tell you a lot about what you should NOT do. Here are a few things you can learn from Calvin about being a good customer. For more tips on customer support, head over to the Freshdesk blog - http://blog.freshdesk.com/
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
Freshdesk Inc.
Ā
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in ITāS NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words ā and not the presentation of ourselves ā is what brings us down. Once the Vice-Chairman of Londonās Saatchi & Saatchi, and one of the worldās most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
28 Pitching Essentials
Michael Parker
Ā
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)
Dan Roam
Ā
What does the future look like? Is it a dark space where weāre suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. Weāre banking on the latter.
The Future of Everything
The Future of Everything
Charbel Zeaiter
Ā
Sometimes we feel weak. Read these quotes and they can make you feel stronger.
10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger Today
Abhishek Shah
Ā
The Importance of User Behavior & Design Psychology
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
500 Startups
Ā
Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjectives, more.
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
Roger Dooley
Ā
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http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Ashton Bishop
Ā
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.
Search Content vs. Social Content
Search Content vs. Social Content
Semrush
Ā
Doing a sales pitch? How do you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Slides That Rock
Ā
Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done?
Slaying the Messaging Monster
Slaying the Messaging Monster
Nir Eyal
Ā
Banish creative roadblocks with these inspirational nuggets from some of historyās greatest minds. Brought to you by IMPACT Branding & Design:
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
IMPACT Branding & Design LLC
Ā
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
HighSpark | Visual Storytelling Agency
Ā
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
Tim O'Reilly
Ā
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
MarketingProfs
Ā
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely. 1: My superpower is __________ . 2: I will build my tribe by__________ . 3: I will transform my industry by ______ . 4: I will get feedback by __________ . 5: I will change the world by _________ . Again, sorry about the title.
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
Jeph Maystruck
Ā
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points: 1) Use social media for good and 2) You have to have authority to use social media influentially. My company: https://seo-hacker.net
How to Use Social Media to Influence the World
How to Use Social Media to Influence the World
Sean Si
Ā
On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay on his blog. In it, he described the, ā10 factors to consider when evaluating digital marketplaces.ā Given the tremendous value marketplaces are known to create and how hard they are to get right, we found this essay to be a goldmine of insight. We wanted to digest Billās post into a more memorable format. The result is this brief checklist we hope will help take some of the luck out of evaluating marketplace businesses. As Bill wrote, āIt is unlikely that you will find a marketplace opportunity that would score ten out of ten with respect to this list.ā But according to Bill, the odds of success improve the more of these characteristics the business exhibits. Read Bill Gurleyās original post here: http://goo.gl/xoAUw - Nir (nirandfar.com) and Sangeet (platformed.info)
Making a Marketplace: A Checklist for Online Disruption
Making a Marketplace: A Checklist for Online Disruption
Nir Eyal
Ā
Over the past year I have used hundreds of tools while building Pixc. Itās now time I list them for everyone.
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline
Pixc
Ā
Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
Viraltag Inc.
Ā
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
Amazon Web Services
Ā
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper. Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions. Technologies and ways of working that might have seemed an interesting experiment in other times have become essential. In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
dentsu 2022 media trends
dentsu 2022 media trends
dentsu
Ā
What could a careless, mischievous six year old possibly teach you about being a good customer? Well, not much really, but he can surely tell you a lot about what you should NOT do. Here are a few things you can learn from Calvin about being a good customer. For more tips on customer support, head over to the Freshdesk blog - http://blog.freshdesk.com/
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
Freshdesk Inc.
Ā
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in ITāS NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words ā and not the presentation of ourselves ā is what brings us down. Once the Vice-Chairman of Londonās Saatchi & Saatchi, and one of the worldās most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
28 Pitching Essentials
Michael Parker
Ā
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)
Dan Roam
Ā
What does the future look like? Is it a dark space where weāre suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. Weāre banking on the latter.
The Future of Everything
The Future of Everything
Charbel Zeaiter
Ā
Sometimes we feel weak. Read these quotes and they can make you feel stronger.
10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger Today
Abhishek Shah
Ā
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Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Ā
Search Content vs. Social Content
Search Content vs. Social Content
Ā
How To Make A Point
How To Make A Point
Ā
Slaying the Messaging Monster
Slaying the Messaging Monster
Ā
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
Ā
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
Ā
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
Ā
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
Ā
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
Ā
How to Use Social Media to Influence the World
How to Use Social Media to Influence the World
Ā
Making a Marketplace: A Checklist for Online Disruption
Making a Marketplace: A Checklist for Online Disruption
Ā
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline
Ā
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
Ā
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
Ā
dentsu 2022 media trends
dentsu 2022 media trends
Ā
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
Ā
28 Pitching Essentials
28 Pitching Essentials
Ā
The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)
Ā
The Future of Everything
The Future of Everything
Ā
10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger Today
Ā
Similar to Hooked Workshop
The Importance of User Behavior & Design Psychology
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We have been the services for mental disorder persons for a long time. Our doctor psychiatrist in dubai is famous doctor and best psychiatrist in dubai. we are very expertised giving treatment for the Bipolar disorder.
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Psychiatrist in Dubai
Ā
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,ā¦ The following deck was used by @tjalve in our internal #teachme session. It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects. The concepts covered are: 1. The Endowment Effect 2. Hyperbolic Discounting 3. The IKEA effect 4. Anchoring Bias 5. The Von Restorff Effect 6. Loss Aversion 7. Hedonic Adaption 8. The Bandwagon Effect 9. The Inaction inertia effect 10. The Zeigarnik Effect 11. The Framing Effect 12. The Goal Gradient Effect 13. The Choice Paradox 14. Round Pricing Preference 15. Reciprocity
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
Board of Innovation
Ā
Brain-based ways to improve copy and make it engage the reader's mind. Metaphors, adjectives, more. Tips from Dooley's Brainfluence book, Neuromarketing blog, and more.
Copy That Converts - Pubcon, Austin, 2013
Copy That Converts - Pubcon, Austin, 2013
Roger Dooley
Ā
Indie is a new Personal Insurance company, in private beta on a mission to make insurance better for you while you're alive, by generating wealth for our clients from day 1. I shared some of our product design principles at the Cape Town Dribbble meetup in July 2017.
Designing Better Ways to Do Boring Things, Like Insurance
Designing Better Ways to Do Boring Things, Like Insurance
Shawn Roos
Ā
Virginia Forum 2010 Do you think you could accomplish more if circumstances were different? Attend this program to discover and take away three specific approaches for enhancing your "outlook" and answering the question, "What is 'mind over matter' anyway?" Arrive prepared to laugh and be busy doing an "attitude tune-up!ā Presenter: Barbara E. Williams ā Managing Partner, Global Associates, Inc. Forum 2010 Event Page: http://wp.me/P4HrB-1Mk
Mind Over Matter: Choosing Your Attitude
Mind Over Matter: Choosing Your Attitude
Jon Hansen
Ā
Slides for Minnesota Interactive Marketers Association March 2013 event, Neuromarketing & Web Persuasion, presented by Roger Dooley, author of Brainfluence.
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley
Ā
My slides from facilitating a class with trainees from The Event's Architects training program. A quick chat to show how infusing creativity into all aspects of Event Management can make you stand out from the competition.
Bending The World With Creativity
Bending The World With Creativity
Oje Ojeaga
Ā
Abstract: LeanUX is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant + known aspects of your product. Assumptions Mapping is a LeanUX exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away. Learning Outcomes: How to use Assumptions Mapping to illustrate risk & focus your experimentation How LeanUX is bridging the gap between Design Thinking and Agile What leadership and facilitation styles you'll need for LeanUX to thrive in your organization
Introduction to Assumptions Mapping - Agile2016
Introduction to Assumptions Mapping - Agile2016
David Bland
Ā
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Brand 2012
Brand 2012
Tab Hanutsaha
Ā
Tools to recognize how adaptable you are (or are not) and ways to boost your adaptability
Adaptability Quotient - DevUp 2022.pdf
Adaptability Quotient - DevUp 2022.pdf
Angela Dugan
Ā
Global Wellness Day Theme
THINKMAGENTA_BOOKLET_ENG.pdf
THINKMAGENTA_BOOKLET_ENG.pdf
ssuser6711e7
Ā
Happiness is a state of mind. Be grateful to God who ever you are. Whatever you have.
Secret of Happiness
Secret of Happiness
Snawer Gill
Ā
Roger Dooley presents "Neuromarketing on the Web" to attendees at the 2013 Neuromarketing World Forum.
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Roger Dooley
Ā
Grit is not hard work. It is single-mindedness. Research indicates that if a candidate answers 'I finish whatever I begin' then he is most probably our candidate for performance. Or is it?
Grit is it a measure of success
Grit is it a measure of success
gaurav.kapil
Ā
Mind the Product, 2018 London. This talk provides three practical tools that product leaders can use to uncover, accept, and act on what is trueāso that you can be less grumpy and more effective at work. Because isn't that what we all enjoy? The feeling that we're doing good work, and that it's working? (UBAD Model for Buy-InĀ byĀ Janice FraserĀ is licensed under Creative Commons Attribution-NoDerivatives License 4.0 International.)
Accepting the Truth at Work: 3 Practical Tools
Accepting the Truth at Work: 3 Practical Tools
Janice Fraser
Ā
Life Coach
Life Coach Presentation Template.pptx
Life Coach Presentation Template.pptx
PankajSatkar2
Ā
A share by Kit Ong on how to be better creative
How asking the 'wrong' questions can make us better creative?
How asking the 'wrong' questions can make us better creative?
YRVietnam
Ā
Designing product for optimal engagement is challenging. This talk looks at how human biology can provide us with clues as to how people relate to products and experiences. Brain chemistry, emotional decisions, evolutionary cycles and social connections all play a part in how we connect to experiences.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
fresh tilled soil
Ā
Similar to Hooked Workshop
(20)
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Ā
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
Ā
Bipolaraffectivedisorder 17-june-2016
Bipolaraffectivedisorder 17-june-2016
Ā
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
Ā
Copy That Converts - Pubcon, Austin, 2013
Copy That Converts - Pubcon, Austin, 2013
Ā
Designing Better Ways to Do Boring Things, Like Insurance
Designing Better Ways to Do Boring Things, Like Insurance
Ā
Mind Over Matter: Choosing Your Attitude
Mind Over Matter: Choosing Your Attitude
Ā
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Ā
Bending The World With Creativity
Bending The World With Creativity
Ā
Introduction to Assumptions Mapping - Agile2016
Introduction to Assumptions Mapping - Agile2016
Ā
Brand 2012
Brand 2012
Ā
Adaptability Quotient - DevUp 2022.pdf
Adaptability Quotient - DevUp 2022.pdf
Ā
THINKMAGENTA_BOOKLET_ENG.pdf
THINKMAGENTA_BOOKLET_ENG.pdf
Ā
Secret of Happiness
Secret of Happiness
Ā
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Ā
Grit is it a measure of success
Grit is it a measure of success
Ā
Accepting the Truth at Work: 3 Practical Tools
Accepting the Truth at Work: 3 Practical Tools
Ā
Life Coach Presentation Template.pptx
Life Coach Presentation Template.pptx
Ā
How asking the 'wrong' questions can make us better creative?
How asking the 'wrong' questions can make us better creative?
Ā
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
Ā
More from Nir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
Nir Eyal
Ā
Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis. Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.
Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the Century
Nir Eyal
Ā
Chances are you've witnessed and even took active part in a lot of indiscriminate gadget use. But staying silent about bad technology habits is making things worse for all of us. We need to develop social antibodies, defenses against new harmful behaviors, or else we'll end up serving technology instead of it serving us. If we donāt build social antibodies, the disease of distraction will become the new normal. To do this, we need to find out who's to blame for our distraction and what we need to do about it. Read the whole blog post at: http://www.nirandfar.com/2016/03/why-people-check-their-phones-at-the-wrong-times.html
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Nir Eyal
Ā
Thereās little doubt that nearly everyone who comes in contact with the Internet has difficulty disconnecting. People everywhere are glued to their devices. But whoās at fault for its overuse? This deck explores the use and abuse of technology, especially in the workplace, so we can find solutions and understand what weāre dealing with. There are four parties conspiring to keep you connected and they may not be whom youād expect. Read the full article here: http://www.nirandfar.com/2016/02/4-people-addicting-technology.html
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
Nir Eyal
Ā
"Studies show adult friendships have a significant impact on our happiness and well-being. In fact, a lack of close friendships may be hazardous to your health. To nurture satisfying friendships, you need to spend some quality time with your friends. But the more professional opportunities come your way, the more time you'll spend away from your real-life friends. So how do we make sure we maintain the connection? This deck introduces the solution: The Kibbutz."
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
Nir Eyal
Ā
Here's how to capture customer habits away from your competition. For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits
Nir Eyal
Ā
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Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
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Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the Century
Ā
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Ā
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
Ā
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
Ā
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits
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Hooked Workshop
1.
h kHookedāØ āØ@nireyal
2.
Products can profoundly āØ CHANGE OUR BEHAVIORS.
3.
100ās of millions of usersā¦ ā¦and 100ās of millions of dollars.
4.
PA TT E SN R ?
5.
I wrote this ā¦ ā¦ more at: NirAndFar.com
6.
Close your eyes.
7.
HOWDIDYOUFEEL?
8.
When we FEEL AN ITCH we seek to SCRATCH IT.
9.
The brain associates behaviors that āØ PROVIDE A SOLUTIONāØ to whatever problem it encounters.
10.
The SOLUTION TO āØ OUR DISCOMFORT āØ is found in the productās use.
11.
Images of chocolate bring both pleasure and stress to ācravers.ā Source: Rodriguez et al 2005
12.
STRESS is a precondition for addiction. Source: Heilig and Koob 2007
13.
We are not designing for addiction NOT must be in graphic Do not design for addiction.
14.
A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LITTLE OR NO āØ habĀ·it
15.
Habitscanbeusedforgood.
16.
17.
1. FREQUENCY Source: Judah, G; Gardner, B; Aunger, R; 2013
18.
2. ATTITUDE CHANGE Source: Judah, G; Gardner, B; Aunger, R; 2013
19.
Harnessing VERY GOOD HABITS can be FOR BUSINESS.
20.
Creating consumer habits drives āØ HIGHER CUSTOMER LIFETIME VALUE (CLTV).
21.
Creating consumer habits gives companies GREATER FLEXIBILITY TO INCREASE PRICES.
22.
Creating consumer habits āØ SUPERCHARGES GROWTH.
23.
Creating consumer habits INCREASES DEFENSIBILITY.
24.
However, forming new habits is HARD WORK
25.
AND EXCEPTIONALLY RARE.
26.
But if your business requires āunprompted user engagement,ā
27.
A design pattern to helpāØ FORM BETTER PRODUCT HYPOTHESES.
28.
BUILDING IS EXPENSIVE
29.
INCREASE YOUR ODDS OF SUCCESS.
30.
h kThe$HOOK$is$an$experience$designed$to$ connect$the$userās$problem$to$your$solu7on.$
31.
h k with%enough%% FREQUENCY%% to%% FORM+A+HABIT.+
32.
NOW IT IS YOUR
TURN
33.
ā Get into groups of 2 or 3. ā Describe your product or service. ā
Pick one product with one user.
34.
ā Why does your business require a habit? ā What problem are users coming to solve? ā
How do they currently solve the problem and why does it need a new solution?
35.
ā What action do you want to make into a habit? ā How frequently do you expect users to engage?
36.
h kA"Hook"has"4"parts:"
37.
h k
38.
Triggers come in two flavors:āØ EXTERNAL & āØ INTERNAL
39.
EXTERNAL TRIGGERSāØ The information for what to do next is within the trigger. Billboards SO DA
40.
INTERNAL TRIGGERSāØ The information for what to do next is informed āØ through an association in the userās memory.
41.
Negative emotions are POWERFUL INTERNAL TRIGGERS. lost indecisive tense fatiguedinferior bored confused fear of loss dissatisfied powerless discouraged lonesome
42.
People who are DEPRESSED CHECK EMAIL MORE OFTEN. Source: Kotikalapudi et
al 2012
43.
When we feel LONELY we use
44.
When we feel UNSURE we use
45.
When we are BORED we use
46.
Do you know
your customerās INTERNAL TRIGGER?
47.
Jack Dorsey on Narratives
48.
IT#ALL#STARTS#WITH#A# NARRATIVE.! ā(If)!you!want!to!build!a!product! that!is!relevant!to!folks,!you!need! to!put!yourself!in!their!shoes!and! you!need!to!write!a!story!from! their!side.ā! .#Jack#Dorsey#
49.
1952 INSTANT CAKE MIX WAS A MARKETING FAILURE. Betty Crocker assumed that customers wanted convenience but āJust add waterā did not sell. Source: āFinding Betty Crockerā, Susan Marks
50.
WHY DO WE MAKE CAKE? āØāØ to give and receive love from people we care about.
51.
DEPRECATED A FEATURE
52.
What triggers make so habit-forming?
53.
external triggers
54.
of losing the moment. solves the pain
55.
But is also a social network. Urgeto preserve Stressed Lonely Curious Insecurity Bored
56.
YOUR TURN TO BUILD A NARRATIVE
57.
BUILD YOUR NARRATIVE ā Who is the user? ā What are they doing immediately before your intended habit?
58.
INTERNAL TRIGGERS ā Come up with 3 internal trigger hypotheses (emotions, routines, situationsā¦) ā Which internal trigger occurs most often? ā
Every time _______ , the user ________.
59.
EXTERNAL TRIGGERS ā Where and when can you insert your external triggers? ā How can you be in front of the user when her internal trigger fires? ā
Think of 3 ārational ideasā and 3 ācrazy ideas.ā
60.
HYPOTHESIS HOMEWORK ā Are your assumptions correct? ā Is your narrative really happening? ā
āGet out of the building.ā ā Steve Blank ā Test your biggest assumptions first and cheaply.
61.
Take a break āHookā by Blues Traveler
62.
h k
63.
The SIMPLEST BEHAVIOR in anticipation of a reward.
64.
Scroll
65.
Search
66.
Play
67.
According to BJ Fogg, for any behavior to occur, we need MOTIVATION, ABILITY, and a TRIGGER b=m+a+t
68.
āTHE ENERGY FOR ACTIONā moĀ·tiĀ·vaĀ·tion -Edward Deci
69.
THERE ARE SIX FACTORS THAT CAN INCREASE MOTIVATION. SeekingPleasureāØ AvoidingPaināØ SeekingHopeāØ AvoidingFearāØ SeekingAcceptanceāØ AvoidingRejection Source: Dr. BJ Fogg, Stanford University
70.
Seeking HOPE
71.
Seeking PLEASURE
72.
Avoiding FEAR
73.
āØ Seeking ACCEPTANCE
74.
ABILITY the capacity to
do a particular action
75.
Time% $ Six$factors$can$increase$or$decrease$ability. % Money% Physical%eļ¬ort% Brain%cycles% Social%deviance%
Non8rou:ne% Source:%Dr.%BJ%Fogg,%Stanford%University%
76.
Fogg Behavior Model MOTIVATION ABILITY Level of motivation and ability determines if action will occur. Source: Dr. BJ Fogg, Stanford University TRIGGER SUCCEEDS TRIGGER FAILS
77.
Should designers MOVE MOTIVATION OR ABILITY FIRST?
78.
You can try to increase motivationā¦
79.
ā¦but youāll often get the same results.
80.
through the years 2009 2010 2011
2012 TODAY
81.
2009 2010 2011 2012 through the years TODAY
82.
2009 2010 2011
2012 TODAY through the years
83.
YOUR TURN TO SIMPLIFY THE ACTION
84.
Users are on a path to solving a problem. Internal Trigger Product Interface Reward/Pain Alleviation
85.
users take action to alleviate pain. Internal Trigger Product Interface 1. Open App 2. Log-in (sometimes) 3.
Scroll & Read Reward/Pain Alleviation
86.
Map the path users take to scratch their itch.
87.
Find the āscarcest resourceā ā Review your flow. Where is the action most difficult? ā Which resource is lacking? ā
What are 3 testable ways to make the action easier? ā¢Time ā¢Money ā¢Physical effort ā¢Brain cycles (too confusing) ā¢Social deviance (outside norm) ā¢Non-routine (too new)
88.
h k
89.
studied by Olds & Milner. NUCLEUS It all starts with the ACCUMBENS Source: Olds and Milner, 1945
90.
The nucleus accumbens āØ is activated when āØ we crave.
91.
Olds & Milner Notexactly. stimulating pleasure? Were
92.
They were stimulating the āØ STRESS OF DESIRE.
93.
Our reward system activates āØ with anticipation Source: Knutson et al 2001
94.
ā¦ and calms when āØ we get what we want. Source: Knutson et al 2001
95.
Thatās the ITCH we seek to SCRATCH.
96.
There is a way to supercharge the stress of desire.
97.
98.
IS FASCINATING. THE UNKNOWN Variability causes us to focus and engage
99.
ā¦and increases behavior.
100.
The nucleus accumbens is stimulated by variability.
101.
3 types of VARIABLE REWARDS TRIBE HUNT SELF Habit-forming tech uses 1 OR MORE
102.
TRIBE SEARCH FOR SOCIAL REWARDS
103.
partnershipempatheticjoy competition
104.
We Like social rewards.
105.
Fast variable rewards
106.
We value recognition and cooperation
107.
HUNT SEARCH FOR RESOURCES
108.
Stems from the hunt for food and resources
109.
Hunt for variable material rewards
110.
Hunt for variable material rewards
111.
Hunt āØ for variable information āØ rewards.
112.
Hunters on scroll pages.
113.
SELF SELF-ACHIEVEMENT SEARCH FOR
114.
Leveling-up reflects MASTERY and COMPETENCY.
115.
Inbox or task management reflects āØ CONSISTENCY and COMPLETION.
116.
WARNING Variable rewards are not a free pass. āØ Your product still must address the itch.
117.
Do your users feel in control? AUTONOMY IS A PRE-REQUISITE. Source: Deci and Ryan on Self-Determination Theory
118.
Beware of FINITE VARIABILITY.
119.
INFINITE VARIABILITY sustains interest longer.
120.
Build variable rewards that satiate the users itch, but leave them wanting more.
121.
YOUR TURN TO REWARD YOUR USERS
122.
ā Review your flow. Is the reward fulfilling, yet leaves the user wanting more? ā Brainstorm 3 ways users search for variable reward. ā¢Rewards of the Tribe - gratification from others. ā¢Rewards of the Hunt - things, money or information. ā¢Rewards of the Self - mastery, completion, competency, consistency.
123.
h k
124.
Users āinvestā for future benefits. Social Capital Money Time Effort Emotional CommitmentPersonal Data
125.
Investments increase the likelihood
of the next pass through the Hook in āØ TWOāØ ways.
126.
1.INVESTMENTS LOAD THE NEXT TRIGGER OF THE HOOK.
127.
Each new message posted on
128.
is an open invitation for an external trigger to be returned.
129.
INVESTMENTS STORE VALUE, āØ improving the product with use.2.
130.
CONTENT
131.
DATA
132.
FOLLOWERS
133.
REPUTATION
134.
YOUR TURN TO GET USERS TO INVEST
135.
ā Review your flow. What ābit of workā are your users doing to increase the likelihood of returning? ā Brainstorm 3 ways to add small investments into your user experience to: ā¢Load the Next Trigger ā¢Store Value ā¢Content, Data, Followers, Reputation 5 min
136.
h kThe$HOOK$is$an$experience$designed$to$ connect$the$userās$problem$to$your$solu7on.$
137.
Each pass through the Hook helps āØ SHAPE USER PREFERENCES AND ATTITUDES.
138.
h k With%enough%frequency,% A"HABIT"IS"FORMED."
139.
The HOOK Canvas 1. What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What ābit of workā is done to increase the likelihood of returning?
140.
THE MORALITY OF MANIPULATION
141.
Designing āØ habit-forming products is a form of manipulation.
142.
Users take our technologies to bed.
143.
They check our devices before saying āgood morningā to loved ones.
144.
Quite possibly, the āØ āCIGARETTE OF āØ THIS CENTURY.āāØ - Ian Bogust
145.
What RESPONSIBILITY do we have when changing user behavior?
146.
THE WORLD IS FULL OF PROBLEMS TO FIX. Help others find meaning. Engage them in something important.
147.
Build the THE WORLD. you want to see in CHANGE
Download now