This presentation is part of a series that looks at answering the most frequently asked questions about crowdfunding. This one looks at who is likely to give money to a crowdfunding campaign.

1. CrowdFunding
Who will give money
to my campaign?
FAQ

2. To raise financial support for your
campaign you need a
‘crowd’
So where does your crowd come from
and why should they support you?

3. CrowdFunding websites
do not have
swarms of strangers waiting and
wanting to fund CrowdFunding
campaigns

4. There is a small percentage of people
who will back more than one project
however
some studies show that more than
80% of supporters only ever back
one project

5. The reality of CrowdFunding is that
you have to provide your own crowd
If you do not have a crowd then you
will have to build one before you
launch your campaign

6. There are 3 main groups of supporters
your nearest and dearest
those directly involved
(people you know)
fans of your idea
(people you do not know)

7. Test your support against this formula
Assume your funds will come from:
33% - your nearest & dearest
33% - those you know personally
33% - fans and people you do not know

8. Irrespective of which group they
come from most of your financial
support will come from those
who are
most passionate
about what you have to offer

9. Analyse your own network first
list all the people you know
then your extended network
followed by aquaintances
and their extended networks

10. All contacts you wish to approach to
support your campaign need to
know about your project
before you launch

11. Once your campaign is underway your
first group of supporters can be urged
to appeal to their own networks to
expand your message to people
you do not know

12. At the end of the day
People give money to people!
They will more readily give you their
support if they know about you and
your product
Start promoting today!

13. There are many more
resources available to support
your CrowdFunding efforts at
CrowdFundingFocus.com

14. CrowdFunding
FOCUS