A marketing plan is essential if you are to spend your budget wisely and in a way which is measurable. This is my take on how to get started.

1. “How To Write A Marketing Plan
To Improve Your Profits”

2. Nikki Mattei
Marketing Consultant
• Ex-Marketing Director
• Small Business Owner
• B2B
• B2C

3. Why Write A Marketing
Plan?
• Fail to plan, plan to fail
• Measure your success
• Justify your spend

4. How Do You Start
A Marketing Plan?
YOUR CUSTOMERS!

5. Really Understand Your
Customer – B2B
• Gender
• Job Title
• Market Niche/Industry sector
• Geographical location

6. Really Understand Your
Customer – B2B
• Female
• HR Manager
• Marketing
• London

7. Really Understand Your
Customer – B2C
• Gender
• Age
• Style
• Geographical location
• Aspirations

8. Really Understand Your
Customer – B2C
• Male
• 30-40
• Likes designer brands
• Brighton
• Family, house

9. Answer Their Buying
Needs
• What’s their problem?
• What are their aspirations?
• What is their motivation?
YOU ARE THE SOLUTION!

10. How Do They Find Info &
Communicate?
• B2B or B2C
• Age
• Gender

11. SMART Objectives
• Specific
• Measurable
• Achievable
• Realistic
• Time related

12. Choose Your Marketing
Channels
• Advertising – Onpage and online
• Direct marketing – Print, email, phone
• Website - Essential
• Social Media – Twitter, Facebook,
LinkedIn, blogging
• PR – off and online
• Face-to-face events

13. Monitor and Analyse
• Measure against your objectives
• Always test
• Make changes
• Check your ROI

14. With Our Compliments
A copy of our Free Guide
“5 Essential Strategies For Building A More
Profitable, More Resilient Business”

15. 4SM Offers You
• Small business owners and specialist
experts
• Profit improvement strategies
• Marketing strategy
• Financial management
• Business mentoring

16. Nikki Mattei
Marketing Consultant
Nikki.Mattei@4SightManagement.co.uk
07814 504755
www.4sightmanagement.co.uk