Marketing campaign design for club events 2013

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Marketing campaign design for club events 2013

  1. 1. • Research• Where is the best ROI?• Who am I speaking to?• Build data base• Set goals
  2. 2. MY CITYCLUBPeople do business with people they know
  3. 3. Description Mth 1 Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 Mth 7 Mth 8 Mth 9 Mth 10 Mth 11 Mth 12 Costwebsite design & development $10,000Research and data basephotogarphy - food & venue $3,000print collateral design & print $5,000monthly EDMs $2,400Launch Event $5,500Contrators 3,600Adwords / Facebook PPC 15,000TOTAL $44,500Create Dashboards for measuring success• Communications• Bookings per week by type and ROI• Repeat business• Sales Budgets & goals
  4. 4. PLANRESEARCHTARGETCONTENTTACTICSEXECUTEADJUSTMEASURE
  5. 5. Linda Joannidesyourmarketingmentor.com.au

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