Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
Valerie Lampshire
Project & Portfolio I: Week 1
November 26, 2023

2. I am 24 years old and have worked many
different jobs in places such as food service and
rehabilitation homes. I live and grew up in Ohio,
but music has always been a passion of mine. I
pride myself on being responsible and having
integrity. I have an ear for hearing songs and
artists and knowing if they will become popular.
As well as hearing a song and knowing what the
following lyrics will be. I aspire to become a
manager for an artist or company and making
them number 1.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
of Artists, Performers, and
Athletes
• Talent Directors
• Advertising and Promotions
Managers
BRAND ARCHETYPE - As a
Caregiver archetype I will use my
advantage of natural compassion
and generosity to completely
support the company and artist
under my care.
Manager for Music Business
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers of Record Companies
TARGET AUDIENCE
Claudia Reyes
Outreach Plan:
• I will write up a new resume.
• I will use LinkedIn as a mode of communication to
contact her.
• I will send a follow-up message if I haven’t heard back
in a week.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group
Liza Haase
Outreach Plan:
• I will write out exactly what I want to say.
• I will use LinkedIn as a mode of communication to
contact her.
• I will send a follow-up message if I haven’t heard back
in a week.
PROFILE
PICTURE Human Resources Manager
at Warner Music Group
Lennon Delgado
Outreach Plan:
• I will write out what I want to say and have it proof read
by a classmate.
• I will use LinkedIn as a mode of communication to
contact her.
• I will send a follow-up message if I haven’t heard back
in a week.
PROFILE
PICTURE HR Manager at Columbia
Records

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Enhance my online brand presence.
‣Have my name and LinkedIn as one of the top
5 results, by August 2025.
Mid Term: (2030)
• Work at one of the top 3 record labels.
‣Will work at one of the top 3, as a manager by
August 14, 2030.
Long Term: (2040)
• Become a chairman of UMG.
‣Specifically becoming a chairman that
overlooks artist management by August of
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Microsoft Powerpoint Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Calender and Scheduling software
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert

7. I will help my clients build themselves to be
their best versions by committing myself to
the cause.
PROMISE

8. CREDENTIALS
Work Experience:
• Starbucks Barista Trainer, 2021- Present
• Kingston Rehabilitation Center, 2020-
2021
Education:
• Black River High School, (2017)
• Music Business, B.S., Full Sail University (2025)
Awards:
• “Most Important Worker” award in my
second month on the job
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Lashanda Dailey
Noteworthy Experience:
• Barclays Center- Assistant Manager
• Barclays Center- Arena Operations Coordinator
Valerie Lampshire
HEADSHOT HEADSHOT
Industry Experience:
• Assistant Manager, Arena Operations
Education:
• Full Sail University
• Gettysburg College
Skills and Proficiencies:
• Leadership - 2 endorsements
• People Management - 3 endorsements
• Excel - 1 endorsements
Overall Online Presence:
• 397 Connections, customized banner, good headshot,
very detailed profile, semi-active on social media,
customized URL link.
• Grade: Superior, 95 out of 100
Industry Experience:
• Barista Trainer
Education:
• Black River High School
• Full Sail University
Leadership Experience:
• Starbucks Barista Trainer
Skills and Proficiencies:
• Leadership - 1 endorsements
• Training - 1 endorsements
• Excel - 1 endorsements
Overall Online Presence:
• 20 Connections, customized banner, could use a more
professional headshot, very detailed profile, not very
active on social media, no customized URL link.
• Grade: Average, 85 out of 100

10. COMPETITION
Marco Baria
Industry Experience:
• Talent Acquisition Manager
Education:
• BARUCH college/C.U.N.Y., New York City
Communications
Leadership Experience:
• Talent Acquisition Manager
• Talent Acquisition Consultant
Skills and Proficiencies:
• Talent Acquisition- 3 endorsements
• Talent Management - 26 endorsements
• Human Resources - 51 endorsements
Valerie Lampshire
Overall Online Presence:
• 500+ Connections, non customized banner, could use a
more professional headshot, very detailed profile, semi-
active on social media, no customized URL link.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Barista Trainer
Education:
• Black River High School
• Full Sail University
Leadership Experience:
• Starbucks Barista Trainer
Skills and Proficiencies:
• Leadership - 1 endorsements
• Training - 1 endorsements
• Excel - 1 endorsements
Overall Online Presence:
• 20 Connections, customized banner, could use a more
professional headshot, very detailed profile, not very
active on social media, no customized URL link.
• Grade: Average, 85 out of 100

11. BRAND POSITION
For the artist and companies who need the factual
data with a loyal heart, I provide the best of both
as someone who will always put them first
because my only goal is the help and take care of
others.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Hall of Fame week
‣ April 2024 | Full Sail University
• Music Biz 2024
‣ May 2024 | Nashville, Tennessee
• World Music Expo
‣ October 2024 | Manchester, UK
Digital Marketing
• Primary Content: The content I will make is a blog talking
about different artists and their content.
• Primary Tools: I will use Instagram, X, and TikTok to promote
my content and will try to update each at least twice a week.
• Website: I will use it to showcase my reviews of artists and
songs.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I’m looking for is someone
respected by their peers with 5+ years of experience in
artist management and production experience. May
2025
Formal Education
• Music Business Degree Full Sail University, August 2025
Technical Skills
• Video Content Editing Software, August 2025
• People Management, August 2025
• Operating System Software (Linux), August 2024
Soft Skills
• Speaking, August 2025
• Documenting/ Recording Information, August 2025
• Coaching and Developing others, August 2025

14. Valerie Lampshire
You know how it’s hard to maintain artist authenticity? Well, I use my
compassion and generosity to bring out the best in any artist. In fact, I use
my strengths to encourage those around me every day.
Picture of You
Goes Here

15. REFERENCES
@pixel8propix, O.- (2020) Photo by obi - @pixel8propix on
unsplash, Person in black long sleeve shirt playing game
on computer photo – Free Human Image on Unsplash.
Available at: https://unsplash.com/photos/person-in-
black-long-sleeve-shirt-playing-game-on-computer-
uUNtBBG9pcY?utm_content=creditShareLink&utm_medi
um=referral&utm_source=unsplash (Accessed: 26
November 2023).
Elfgen, G. (2023). Womex travels to Manchester. WOMEX.
https://www.womex.com/virtual/piranha_arts_1/news/wo
mex_travels_to
Music biz 2024: JW Marriott Nashville. Music Business
Association. (2023, November 8).
https://musicbiz.org/events/music-biz-annual-conference/
Joy, C. I. (2020, August 27). Photo by caught in joy on
unsplash. Person playing brown and white acoustic
guitars photo – Free Music Image on Unsplash.
https://unsplash.com/photos/person-playing-brown-and-
white-acoustic-guitars-ptVBlniJi50
Delgado, L. (2016). Lennon Delgado - HR manager - columbia
records | linkedin. LinkedIn.
https://www.linkedin.com/in/lennon-delgado-b25b66126
Reyes, C. (2007). Claudia Reyes | linkedin. LinkedIn .
https://www.linkedin.com/in/claudia1recruiter
Haase, L. (2013). Liza Haase. LinkedIn.
https://www.linkedin.com/in/lizahaase/
Dailey, L. (2017). Lashanda Dailey - assistant manager, Arena
Operations - LinkedIn. LinkedIn.
https://www.linkedin.com/in/lashanda-dailey-733098135
Baria, M. (2005). Marco Baria | LinkedIn. LinkedIn.
https://www.linkedin.com/in/marcobaria
27-2012.04 - talent directors. O*NET OnLine. (2022).
https://www.onetonline.org/link/summary/27-2012.04
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (2022a).
https://www.onetonline.org/link/summary/13-1011.00
11-2011.00 - advertising and promotions managers. O*NET
OnLine. (2022a).
https://www.onetonline.org/link/summary/11-2011.00