A landing page is your website’s front door, it’s the first thing visitors see. A landing page doesn’t always need to be your homepage. In the case of paid advertising, you can create a dedicated landing page for a specific campaign that features a particular offer.

1. 7 Top Tips For A
Winning Landing Page

2. A landing page is your website’s front door, it’s the
first thing visitors see. In the case of paid
advertising, you can create a dedicated landing page
for a specific campaign that features a particular
offer.

3. TOP TIP 1
Make sure your paid advertising campaign always leads
to an appropriate landing page. It should offer the visitor
a consistent experience as they click from your ad
through to the landing page.
The purpose of any landing page is to help the visitor
immediately understand what your business offers. This
should be made instantly clear to them using a company
tagline or something similar. This is an important part of
building trust with the visitor by making it clear what
kind of site they have arrived at.

4. TOP TIP 2
Every landing page should quickly and clearly explain what your
business is. A tagline is a good way to do this.
Other ways to build trust from a landing page include being
transparent about your terms of service or returns policies, as
well charges such as postage costs, and by providing contact
details for your customer service.

5. TOP TIP 3
You should carefully consider the call to action of any landing
page you create.
For an e-commerce site, the call to action is usually related to
purchase. For example, if your landing page promotes a
particular product offer, focus the page around the desired
action by creating a highly visible purchase action such as a
‘buy’ button.

6. TOP TIP 4
Focus on your call to action and build the page around that
goal. You might like to use your landing page to draw visitors
into your site and have them browse a wider range of what your
business offers.

7. TOP TIP 5
Remove clutter that distracts from the call to action.
TOP TIP 6
Enable for mobile, and test across multiple platforms. Test
and refine every element of your landing page to optimize it
fully.

8. Top Tip 7
Finally, you should test every element of your landing page and
carefully monitor the results. Small changes such as relabeling
the call to action button or rephrasing the header text can all
make a big different to conversion rates. Test and test again!

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