Environmental Factors Affecting The Environment

Environmental Factors Affecting The Environment
PESTLE acronym describes the six environmental areas that might affect an organization, Political,
Economic, Social, Technological, Legal and Environmental. Political factors concerns governmental
influences on the environment. It revolves around the particular government in your particular
country. It manifest itself through policies, directors and regulations. Economic factors could be
interest rates and inflation. Its looks at employment levels. It looks at if the economy is booming or
if it is going through a depression. Social aspects of technology are often overlooked by developers
at early stages, (Kolois, Read) Social factors include behavior, preference and attitude of the target
market. This would include customer expectations, ... Show more content on Helpwriting.net ...
There is plenty of competition so you would have to distinguish yourself through low prices, high
quality or service. With the threat of new entrants, how many companies are looking to break into
the fats food industry? Not many wish to compete this way because the cost is just too great to
compete with fast food giants that already exist.
The third category is the treat of substitute product, this mean other places that your customer might
go to get what you offer but at a better price or better service. When talking about fast food some of
the substitutes would be places like Panera bread, pizza or taco bell offer substitute product for
hamburgers. The fourth force is bargaining power of buyers, we have a choice of what we eat and
their plenty of other fast food places that we can go to, and so our bargaining power is very high.
For example is the line is too long in our first choice then we will leave and go to our second choice
and if there is no long line there then we will eat there. The fifth force is Bargaining power of
suppliers, that is the company supporting the product and services lead to us getting a hamburger.
Someone sells beef, soda, and bread or coffee to make McDonald's organization run. If the company
that sells McDonalds' the beef is short then the supplier power is high because they have what
McDonald's need and cannot operate without it. On the other have id the bread company choose to
raise the price of their
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Working At Wendy's Analysis
"Working at Wendy's" gives a broader perspective of what it is like to work at a fast food chain.
Rather than having it from the point of view of someone on the outside looking in, it comes from the
perspective from someone who works at the popular fast food restaurant. It is quite an interesting
perspective considering how many diverse backgrounds people who work at fast food
establishments come from. Franklin himself comes from a background in which he is still in college
on the path towards going to graduate school and getting a Ph.D., but works during the Wendy's
night shift while his wife returns to school so he can take care of his son during the day. Franklin
defends himself most of the time when questioned why he is working at Wendy's seemingly as if he
is ashamed. On the phone with his father he is torn between defending himself and "wondering why
he should have to explain anything at all" (33). Not everyone who works at Wendy's is ... Show
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It is not until the end does he change his ways of looking at his new job at Wendy's. On that same
phone call with his father his internal dialogue easily fights back against his father's disdain at his
son's job, "I want to tell him that it didn't happen, that it wasn't an accident, but I am stuck
wondering how to make him understand" (33).
What Kris Livingston says about his mom really sticks out to me, "'She used to sell drugs, you
know. We had plenty of money, and nobody thought she was a bad mom then'" (30). Most do not
take the time to stop and think about what brought these people to work at these fast food places, but
rather stop and take the time to make assumptions. If it were not for her job at Taco Bell, Kris
Livingston's mother would still be selling drugs and find herself in a much more dangerous situation
as a dealer than the one she encounters now as a

Cooking At Wendy's
At the start of the course I thought that I would enjoy learning about chefs, the food they cooked,
and how they came to be a big part of French culture. Also the evolution of the kitchen and how
restaurants came to be. One of the reasons for this interest in the evolution of the restaurant business
and chefs was mainly because of my job in a fast food location. I worked in a fast food chain called
Wendy's in my hometown. My job at this restaurant was to cook the food that was then sold to the
customers. I realized that how I may not be able to cook in my home life, cooking at Wendy's
inspired a curiosity in me. I have always had an interest in food; eating and learning about different
culture's food traditions. The idea of the Michelin guide ... Show more content on Helpwriting.net ...
Chef Loiseau was a chef that took the losing of his stars personally and it ended up taking his life in
the process. His story stars in 1981 when he won his first star before he bought the restaurant from
his boss. In the processes of about ten years he won is third star and made a profit in the restaurant.
Twelve years later the Michelin guide came out and gave him and his chain of restaurants a bad
score compared to others and put him on a trail to lose his stars. He did not take very well to this
news and after talking other chefs he ultimately ended up taking his own life over the loss of his

An Analysis of Advertisement
M. Reid Fondren
Dr. Pulling
ENGL 1100
30 November 2010 An Analysis of Advertisement
In the Hunter/Gatherer section of Omnivore's Dilemma, Pollan talks about what it takes to
accomplish the task of developing a meal on his own; consequently, the people of today's society are
so used to the abundance of food that they have no idea what all is involved in establishing a full
meal. Americans take this great abundance of food for granted, which causes an increased craving
for more. This is where the world of advertisement has been the strongest. One of the easiest ways
to reach people is through their food; therefore, major food industries try to lure people in at all
costs just to buy their products. The Fast food industry is the ... Show more content on
Helpwriting.net ...
When searching for the answer, people will seek it anywhere, and sadly, many fall into the vulgarity
of this ad. Pollan explains this notion when he says, "When you can eat just about anything nature
has to offer, deciding what you should eat will inevitably stir anxiety, especially when some of the
potential foods on offer are liable to kill you" (3). Although a hamburger may not kill someone, the
insinuation of sex in the ad can drag people down to the nasty greasy level of the burger. Although
this ad is crude and misleading, the creator of it uses pathos, ethos and logos very well in order to
reach a future consumer. The pathos, or emotion, that the advertiser sets through his ad is that of sex
and pride. Both of these are not actually stated in the ad, but these are the emotions that take place
when the ad is comprehended. The creator of this ad has a certain target, and that target is any man
over the age of thirteen. He uses their greatest weakness, their sex drive, to lure them I to wanting
one of those burgers. This use of sexual reference is a very good example of logos because the
creator uses the tactic of testing men's pride. A great amount of a man's pride comes from his sexual
endowments. Here in this article those endowments are being tested from the standpoint of almost
saying, "Are you man enough to eat this burger?" The ethos of this ad though is low. Usually it is
not right to take advantage of someone's greatest

What Are The Strengths And Weaknesses Of Wendy's
The SWOT analysis is an excellent tool for organizing information and presenting solutions. The
following is a SWOT analysis based on the provided case study of Wendy's old fashioned
hamburgers. Wendy's had a number of strengths. The first one is that Wendy's was considered the
third largest fast–food hamburger business in the world. The second one is that the corporation
operated over 9000 restaurants in 33 countries worldwide. A further strength for Wendy's is that it
offered several unique products. For example, it offered Frosty and spicy chicken sandwiches.
Wendy's also cared about healthy people. So, it offered them healthy products such as salads, baked
potatoes, and chili. Wendy's was incorporated and in 1976 had its first public offering of 1 million
shares at dollar 28 per share. This was considered strength as this happened 7 years after its
foundation. Finally, the last strength is the company's super value menu. It was considered one of its
strongest assets. The combination of these strengths has helped the company a lot. Although,
Wendy's had many strengths, it also had many weaknesses. One of these weaknesses was that
Wendy's faced difficulties with international ... Show more content on Helpwriting.net ...
The first one was the important innovation contributed by Wendy's. It was a special value menu that
consisted of about 10 items that could be purchased for 99 cents. The second one was that Wendy's
chose 2002 to be the time to focus on product quality and product expansion by offering its Garden
sensations, a new selection of fresh, healthy salads. The third one was that Wendy's planned to add
between 2000 and 4000 new locations in the next decade and to focus its international expansion in
Latin America. The last one was using acquisitions of smaller brands and joint ventures as the
primary driver of future growth. These are the opportunities that Wendy's

A Brief Note On The Fast Food Industry Essay
2.3 Fast food sector
The commercial activity has a great importance in México, independently of the different categories
on the market, especially in the fast food sector, since the remarkable growth in the sector sales has
been accelerated, as well as the amount of companies where this sort of products are promoted and
commercialized.
The fast food market is constituted by the companies, as well as small ones or transnational,
dedicated to the manufacturing of food consumption products; in that manner, since the 90s a
turning point in public politics is marked, with the signing and implementation of the North
American Free Trade Agreement (TLCAN by its acronym in Spanish) a process begins that allowed
that transnational companies, including a diversity of franchises, were inserted in the service sector
dynamic. Burger King, as the rest of franchises installed in México and the State of Sonora, is a
chain of restaurants specialized in hamburgers. These types of franchises are characterized for its
excellent service and quality in its products, which are provided by this food chains worldwide
recognized.
Fast food restaurants offer the opportunity of ordering in the facilities or in a drive–thru, presenting
an alternative of selection according to customers' preferences. Is well known that these companies
invest great sums of money and time in the development and application of new services, products,
techniques and equipment used or will be used in the future. The Burger

Fast Foods : Fast Food Restaurants
Fast Foods in America Fast food restaurants have always been extremely successful and are
experiencing an increase in popularity in America. The ongoing question all consumers have is
which one is the best. Everyone has their opinion on which one they like best, but what about the
actual quality and health of the foods served? When one is choosing to eat at one of these
restaurants, they may just simply choose one without evaluating things such as food quality, prices,
and service experience. Two of these major food chains are Burger King and Wendy's with Wendy's
placing third out of the most popular food chains in the world behind MacDonald's and Burger
King. When passing by one of these places, the first thing consumers notice is the huge sign in front
of the restaurant whose main purpose is to attract people inside. One can either choose to eat inside
or get a quick meal through a drive thru. Although all of these brands are different, the overall look
of them appears similar. This is even more true when comparing restaurants of the same brand. For
example, all Wendy's building will have the same general outlook and atmospheric feel to it. The
same goes for Burger King as well. Although over the years, these companies have been making
subtle, yet drastic enough changes to their company's look and feel in order to keep up with today's
changing economy and consumer expectations. This being said, some things have not changed.
Things such as the logo of Wendy's and Burger

Case Study: Red Hot Ranch
Red Hot Ranch
Locations: Lakeview
With two different locations, the Lakeview location is the only one to offer their customer burgers.
Locally famous for their hot dogs and fried shrimp, the burgers are nothing to snub. A thin, grilled
patty sits in the middle of warm bun and is topped with a special sauce and placed on the side of
their famous fries. These little burgers are so good, you won't even notice the lack of pickles as the
restaurant does not serve them!
M Burger
Locations: All Over Chicago
This may be a surprise to some people as the M burger is a fast food burger. With the same greasy
factor as other chains, why would the M burger stand out? Well, quite simply, the thin delicious
patty. It sits pretty in between a sugary bun and

Intellectual Property: Burger King In Florida
Intellectual Property
Student Name
Professor Name
Date
Intellectual Property
Burger King
In Florida, there is a national trademark over the name "Burger King" of an organization, Burger
King; while over the same term, the Hootses had an Illinois (state–level) trademark. The court chose
that the federal trademark trumped the state one, and along these lines, the Hootses could not keep
Burger King from entering the country. Be that as it may, the Florida burger intrusion could not take
up the entire country. The court also decided that, for a 20–mile range around Mattoon, the Hootses
actual use of the trademark was not to be meddled with, and Burger King, therefore, barred from
opening any franchises inside that area.
A federal lawsuit is prompted by a brand dispute including the proprietors of the identically named
Burger King, whose outcome considered to the extent of the law of Lanham trademark and
demonstration in the U.S.; while an existing trademark held in South Australia by the same name
shop forced the business for changing the name in Australia. From different suits, legal judgments
have set legitimately binding law points of reference regarding ethical business practices, the
franchise agreements' constraints, long–arm statutes; these choices' noteworthy portion have
categorized general dealings of business that keeps on shaping the entire market (Nordemann,
2014). ... Show more content on Helpwriting.net ...
Lee
The Supreme Court, in this case, inspected two provisions of the inter partes survey, a procedure
made for giving a cost–effective substitute to a lawsuit for determining particular difficulties to the
validity of the

Wendy's: Change Over Time Essay examples
How and why has Wendy's changed over time to become the restaurant it is today? Wendy's is a
quick serve, fast food burger chain, and is famous for their square patty, fresh, never frozen
hamburgers. They are also well known for their catchy advertising and slogan's. Wendy's became the
restaurant it is today through rapid expansion, the addition of new menu items, and incorporating
creative advertising, all while never losing its identity of producing the freshest products with the
freshest ingredients. Dave Thomas founded Wendy's on November 15, 1969, in Columbus, Ohio. He
founded Wendy's because he complained he could not find a good burger to eat in Columbus.
Thomas named the restaurant after his eight–year–old daughter Melinda Lou, ... Show more content
on Helpwriting.net ...
From November of 1979 to February of 1985 1,233 more stores were opened, making it 3,000 in all.
However, this speedy pace would slow down. It took almost seven years to open another one
thousand restaurants. Wendy's now has over 6,500 restaurants in the U.S. and 27 countries
worldwide, and as of 2012 had overtaken Burger King for the number two spot among burger
chains. Unprecedented expansion rates and success early on has led to continued success for
Wendy's restaurant chain. Clever advertising campaigns throughout the years have also shaped
Wendy's into who they are today. The ads helped to support growth in their early years, while also
boosting sales. The first Wendy's ad aired locally in 1972, and was named "C'mon to Wendy's." The
ad stressed their "Quality is our Recipe" slogan and featured Wendy dancing with hamburgers. In
1977, Wendy's first national television commercial made them the first in the restaurant business to
have a national ad with less than one thousand stores. Known as the "Hot 'n Juicy" campaign, the ad
aired for three years and won a Clio Award for creativity, which would set the bar for future Wendy's
ad campaigns. The ad attacked other burger restaurants, suggesting that their burgers were "dry and
chewy," while proclaiming their burgers to be "Hot 'n Juicy," and would show customers wiping the
grease from their mouths after taking a bite.

Wendys Swot Analysis
PART 1
SWOT Analysis for Wendy's International Inc
Using SWOT analysis, it's possible to analyze a case study for identifying points of internal
strengths and weaknesses in any given organization, as well as the external opportunities and threats
facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT
analysis framework is applied to the case about Wendy's International Inc.
To start with internal strengths of Wendy's International Inc., as can be detected from the case,
include: big brand name in fast food industry; high revenues and faster growth rate compared to
competition; strong presence in 33 markets worldwide, with more than 9000 stores; high variety of
menu, with special items not found on competitors' ... Show more content on Helpwriting.net ...
Ford presents one of the most striking examples in applying the vertical integration strategy, which
has been developed since the 1920s, and which has been copied ever since by several companies,
especially those working in the auto–making industry. In explaining the causes behind Ford's use of
the vertical integration approach, it's important to note that the purpose was basically to save costs
of production and to compensate for the rarity of suppliers for raw materials necessary for the
company's manufacturing operations. As a result the company decided to control its whole supply
chain, whether backward by controlling supplies of raw materials, or forward by controlling
distribution of products to final consumers. Accordingly in the 1920s, Ford added to their scope new
entities that are supportive to their auto–making operations including, "coal and iron ore mines,
timberlands, rubber plantations, a railroad, freighters, sawmills, blast furnaces, a glassworks, and
more" (The Economist, May 27th 2009). All these new units constituted parts of the company's huge
factory located in River

Case Study Analysis: Wendy's Burger Restaurant '
PART (I)
Introduction : "Wendy's Burger Restaurant" classified from the biggest Self made American Burger
restaurant . Wendy's burger was founded by " Dave Thomas " On November 15 –1969 At ;
Coulombs – Ohio and Headquarters was moved to Dublin – Ohio in 2006 . Wendy have 6650
location All over the world Approximately 85% of Wendy's restaurants are franchised, and 77% of
them are located in North America. Wendy's and its affiliates employ more than 47,000 people in its
global operations (1) . " Wendy's Burger Restaurant " Is local corporation that have Strengths and
Weakness and Opportunities and Threats That will be shown and described in this Essay .
" Wendy's Burger Restaurant " Have many strengths that helps the corporation ... Show more
content on Helpwriting.net ...
such as when the company owns its distributer or its supplier . Vertical integration helps to increase
the efficiency and reduce Cost by reducing turnaround time and decrease the transportation expenses
. there's two types also of integration Vertical integration and horizontal and it will be shown in this
essay. Apple used this vertical strategy for 35 years Ago and it classified from best smart phone
company all over the world . apple from biggest company that could achieve this strategy and big
company like apple are likely to make vertical integration strategy . due to the resources of apple so
they can manage each stage of their production . so every company achieve or implement vertical
integration strategy helped to take a lead as apple become leading platform company . and also a
corporate level strategy should create synergies that are not available in equity markets. Vertical
Integration increases the profit by such ways like ; Facilitates investments in efficiency–enhancing
specialized assets , Enhances or protects product quality , Enhances or protects product quality .
How it

Case Analysis: Profitability of Wendy's Chilli.
Dave Thomas, the founder of Wendy's restaurant, opened his first restaurant on November 15, 1969
in Columbus, Ohio. Dave was born in Atlantic City, New Jersey on July 2, 1932. He was adopted at
six weeks old by Rex and Auleva Thomas. Dave moved from state to state with his father when his
mother passed at the age of 5. At the age of 12, Dave obtained his first job at a restaurant in
Knoxville. Thus, he began his love for the restaurant business. At the age of 15, Dave dropped out of
high school to work full time in the restaurant business. While working full–time at the Hobby
House restaurant, Dave met Colonel Sanders, the founder of Kentucky Fried Chicken (now KFC).
In 1962, Dave was offered the opportunity to turn around four failing ... Show more content on
Helpwriting.net ...
While hamburgers comprised 55 percent of total sales, chili sales comprised of five percent of total
sales. The chili was most popular between the months of October through March. During these
months, 60 percent of the total annual chili sales occurred. Management was faced with deciding
which product would be best to sustain long–term profitability.
Wendy's revenues were derived from the sales made from company–owned restaurants, from
royalties paid to the company by owners of franchised restaurants, from fees paid by the owners of
franchised restaurants for technical assistance and from interest earned on investments. By 1978,
Wendy's operated 1,407of restaurants. Of this number, 1,119 stores were owned by franchisees.
Franchised stores were built to a uniformed specification and were not located within the same
market areas as company–owned stores. Most restaurants were located in urban or densely
populated suburban areas; a large volume of customers was a primary factor for Wendy's success.
Each franchisee paid a $15,000 fee for technical assistance prior to the opening of a restaurant for
services such as site selection, construction plans, initial training for owners and staff members,
advertising materials, national purchasing agreements and operations manuals. For 1978, company–
owned stores generated 84.13% of revenue, royalties generated 12.65% of revenue, technical

Managerial Accounting -Wendy's
Pam Powers
MBA 516
Case Study: Wendy's Chili: A costing Conundrum
Dave Thomas was a man with a vision. He began his career in Columbus, Ohio in 1969 when he
purchased a Kentucky Fried Chicken (KFC) franchise that was unprofitable. Dave turned that
franchise into a profitable business and sold it back to KFC at a substantial profit. Dave had also co–
founded Arthur Treacher's Fish & Chips and was very familiar with the quick–service industry.
However, hamburgers were Dave's favorite food and he could not get a decent hamburger in town
without waiting 30 minutes and so the idea of Wendy's became a reality.
Dave had a vision for Wendy's; to provide consumers with bigger and better hamburgers that were
cooked to order, served ... Show more content on Helpwriting.net ...
Time spent on purchasing. g. Less production area. h. Less equipment needed.
Some disadvantages of a limited menu are: a. Losing the competitive edge. b. Losing the market
share of sales from the customers that want chicken or fish. c. Not being able to meet the needs of
different target markets.
The concept was eventually discontinued due the response of competitive pressures and changing
customer demands.
3) Success from Wendy's drive–thru windows was a combination of several things. I believe that the
uniformity of the building, the advertising strategy and the location which was usually located in
urban or densely populated suburban areas. I also think that the limited number of menu items
helped facilitate orders being given out faster.
4) I calculated that it costs $1.06 to make an eight–ounce bowl of chili using the full–cost basis.
Out of pocket cost was figured at $1.10 per eight–ounce serving.
5) A bowl of chili costs $1.06 using the full cost method of using direct costs.
6) Based on just the direct cost I would drop the chili.

However, so many factors are not shown which could impact profitability. In the winter when chili
sales are high do people come for a hot bowl of chili and buy and hamburger? Chili is one of
Wendy's core products and by dropping it would it cause them to lose customers who purchase chili
and other items?
Another item to consider is the price of

Working At Wendy's Essay
After walking out the doors of my job at Wendy's for the last time, I wondered what else besides the
money and free food did I actually gain. I did gain weight and I did gain experience for my resume
but what other positive attributes did my first job at Wendy's give me? So, as I sat down and
pondered, I realized that I enjoyed working at Wendy's because I learned time management, gained
more ambition and became more mature.
Clocking into work on my very first day, I went to my manager's offices and saw the new schedule
and it conflicted with different aspects of my life. It became difficult to balance school work, my job
and my social life all in one day. Every Friday I was at work, and every Friday an assignment was
due and every Friday my ... Show more content on Helpwriting.net ...
Fast food is called fast food for a reason. I was making and handing out food faster than the person
taking orders. I felt as if I was doing this alone and after the rush, I was completely drained. When I
got a minute to regain myself I realized that my manager was sitting in her office eating while some
of the other employees were on the phone. To add insult to injury, I had to clean the restrooms that
same night. Instead of turning into the Hulk and smashing burger buns and fries on the floor, I
realized that getting angry wouldn't get me anywhere. I became ambitious, knowing that if I kept
working hard I could end up in that same manager seat in no time.. I realized after being able to
handle an angry customer positively, I have matured working at Wendy's. To be able to not step out
of character when someone you don't know is yelling at you because of tomatoes is huge. Having a
job helped me practice professional skills. I also had to learn to save money because the same
weekend I got my check I spent half of it. My first job made me feel like a complete adult, and
although it was stressful, maturing is a step in life I knew I was going to face soon

Examples Of Diversity At Wendy's
Diversity at Wendy's Wendy's does a great job of exemplifying diversity throughout the executive
board, staff, and the community. That is why for years the company has thrived on a "rich heritage
and family culture." In an article titled Beyond the Food: Wendy's Recognized as an Outstanding
Workplace by the Chief People Officer Coley O'Brien, he briefly explains four important aspects
people, profits, planet, and passion. O'Brien makes it clear to the community and to other industries
that they fully support "it's female employees, young professionals, the LGBT community, military
personnel and families." Wendy's has been able to design employee resource groups that have a
variety of cultures whose goal is to "encourage learning, development

My Observation Experience At Cedar Rapids, Iowa
For my observation experience I went to my aunts house in Cedar Rapids, Iowa. It was a beautiful,
bright Sunday afternoon on the 23rd of October, 2016. It was late afternoon when I arrived, around
3pm. I was welcomed by my aunt with a big hug and she called for her son Goose, my cousin, who
was helping me with my assignment. I asked where he would be most comfortable and he said "I
work best on the couch" so we went into the living room. I sat on the couch to the right of him and
he laid on his belly on the couch next to me. His mom sat in as well in a chair across from Goose. It
was very bright because of the large window so Goose asked to switch me couches so he could see
better. I happily obliged. I explained how he was going to help me with my homework and he didn 't
seem too interested, until I handed him my large sketch pad. His face lit up and he told his mom "I
want one of these for Christmas Mom!". His mom proceeded to tell me how much he enjoys art
class at school. Description of the Young Artist Goose is an eight year old boy who is currently a
third grader enrolled in a local school district in Cedar Rapids. He is a little shy when he is first
around someone but gradually he becomes more comfortable. By the end of my visit he was
showing me his new Axe cologne his mom just got him and walking me around their backyard
trying to find their two cats, Darrel and Griffin. He 's also very analytical. He processes his thoughts
carefully before speaking and observes

Famous Dave's Research Paper
There's nothing like good barbecue, and Famous Dave's is more than ready to serve it up! From
burgers and wings to country chicken and spare ribs, Famous Dave's has just what you need to
satisfy your barbecue cravings. This local restaurant in La Crosse and Eau Claire serves a wide
variety of delicious dishes and BBQ that you can enjoy each and every time you stop by. Not to
mention, they have a great list of specials that'll keep your appetite and your wallet in check. Here
are a few Famous Dave's specials to check out the next time you pay them a visit: 1. Classic Burger
Monday Start the week off with one of Famous Dave's Famous Classic Burgers for just $6.99. These
juicy delights come with a side and are available for dine–in customers

Factors Affecting The Business Environment
Business Environment There are many factors that need to be taken in account when opening a
business. One very impactful factor is the economy. In a strong economy, disposable income is high
and unemployment is low. As a result, consumers confidence during this time prompts them to
purchase both essential and nonessential goods and services. Though during an economic
slowdown, consumers become a lot more concerned about their expenditures and their job stability,
this in turn leads to decreased revenue for businesses. Population also influences the total income for
a business. In a place where the population grows very slowly, an individual has to deal with the
possibility of not attracting a lot of new customers and sticking with their current market share.
During this time it is very important to focus all efforts on customer service so the business does not
lose current customers. Slow economy and population are not the only factors that reduce total
revenue, a high unemployment rate can also drastically impact your business. Unemployment cuts
down on a person 's wants, leading to decreased revenue for businesses. Another growing trend is
eating healthy. Wendy's is known for its delicious yet incredibly unhealthy hamburgers. In order to
constantly attract new customers the management needs to add some more healthier options.
Currently, everyone is worried about their health and diet. During this time it is very hard for a fast
food restaurant to stay on top of sales.

Mcdonald 's Corporation International Financial...
This paper analyzes McDonald 's corporation and Wendy 's corporation international financial
performance. Data for various financial ratios have been adopted from income statement, balance
sheet and cash flow statement. The biggest fast food chains and widely known are McDonald 's and
Wendy 's. To compare these two companies financial capabilities we will have to look at current
ratio, earnings per share, earnings/price, equity/debt ratio and divided yield all need to be carefully
thought out to obtain an idea of which is better. Earnings per share are the total amount of cash a
company gets for having one single share. It is better, the more the earnings per share, this is
because the profit will be bigger for the stocks that a company owns. Wendy 's earning per share is
$0.68, whereas McDonald 's are only $0.17. This is due to the fact that even though McDonald 's
usually earns more money per year, they have bigger number of shareholders. In other words, this
means that each stockholder of McDonald get to be paid less amount from huge pool of
stockholders. On the side of Wendy 's, they are attempting to their ratio from 7% to 10%, which is
below a longer term goal of 12 percent to 15 percent. On a careful analysis of McDonald 's you will
realize that earnings per share is low, hence requires to be publicize they are doing better. Using this
ratio it is quite obvious, Wendy 's is in a better situation. Working capital ratio is used to show the
relationship between total

Wendys vs. Mcdonalds
I. Main Idea: Wendy 's started from scratch in the large town in Ohio and now has over 6000
different locations.
A. Wendy 's first restaurant opened on November 15 1969 in Columbus Ohio.
1. 1 year later the second Wendy 's Old Fashioned Hamburgers was opened on the other side of
town.
2. The second Wendy 's also displayed their first ever drive up window.
B. In 1976 Wendy 's had its first public stock with 1 million common shares
for 28 dollars a share.
1. Wendy 's spread to Canada in late 1976 to add the 500th Restaurant.
2. Today Wendy 's has more than 6,000 restaurants in many different country 's.
C. Longtime owner Dave Thomas died in 2002. His 13 year ad campaign that
he anchored was ended in 2002. Wendy 's was without Dave ... Show more content on
Helpwriting.net ...
C. Hardees has broken away from the original fast food menu.
1. Hardees now has the six dollar burger for only 4. that just doesn 't sound right already
2. At the turn of the century, Hardees changed its whole look by introducing the Star Hardees
concept.
3. In my audience analysis 14 people said that Ronald would take Wendy in a fight. In my opinion
nobody can lay a hand on the
Arby 's Oven Mitt.
III. Main Idea: Wendy 's bar none is the best all around places to stop and eat.

A. There are four main reasons Wendy 's is one of the best.
1. The 99 cent menu is the largest of any fast food chains. You can get more food for less money.
2. Second, the service at Wendy 's is always good, and the food taste the same no matter where you
go.
3. Finally, Wendy 's jumped a step ahead of the competition by introducing its 99 cent nuggets.
These are ,in my opinion, the best chicken nuggets ever made. And now you can get the delicious
chicken strips which are even better tasting than the original Wendy 's chicken nugget.
4. Dave Thomas is the final reason. He led this company for many years. You would be correct if
you said that all of Wendy 's success came from the great mind of Dave Thomas.
Conclusion: So next time you are leaving the bar or party looking for a place to
Eat all you have to do is look for Wendy 's famous red pig tails.
Today we have discussed the history of Wendy 's, and how it came
Up being the best fast food stop

Wendy's Intellectual Property
The value of intellectual property is something that can be debated among the rack and file members
of any industry, but the measures created to protect IP of all shapes and sizes has been affected in
preventing companies from establishing intellectual property that would benefit the organization.
The basis of this response paper is to address the value of intellectual property for the Wendy's
company, throughout the paper the writer will answer vital questions regarding IP and Wendy's.
Intellectual capital is the intellectual property used by an organization to generate revenue for the
organization. Companies such as Wendy's depend on the intellectual property to separate themselves
from the pack of competition within their industry. "The success of our business strategy depends, in
part, on our continued ability to use our existing trademarks and service marks in order to increase
brand awareness and further develop our branded products in both existing ... Show more content on
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"In July 2013, the Company announced a system optimization initiative, as part of its brand
transformation, which includes a plan to sell approximately 425 company–owned restaurants to
franchisees by the end of the first quarter of 2014" (Wendy's 2013 Annual Report, 2014, p.13). All
businesses restructure its operations from time to time, and Wendy's is no different. As a result, the
reduction in the amount of company owned restaurants will expose the intellectual capital to more
people, which can also begin to hurt the assets that drive revenue for the company. In addition, the
less control over the individuals that work in these restaurants can affect the image of the brand, if
the intellectual capital is not handled correctly. However, the affect intellectual capital has on the
balance sheet of the company will ultimately be the judge of the success of the company's
intellectual

On My Lunch Break I Entered A Wendy’S Fast Food Drive Thru
On my lunch break I entered a Wendy's fast food drive thru to order a strawberry frosty and two
bacon double cheese burgers. I made a call from my cell phone while waiting my turn in line to
order. I sat behind the cars and put Clinette on the speaker system that blasted her voice through the
cab of my truck. Her sexy voice answered. "Hello, Clinette speaking." I smiled at her tempting tone.
"Damn, Clinette you make it sound like you knew I was calling." Clinette laughed. "Don't flatter
yourself Walker." She told me then stopped and paused. "Wait a minute. Do you have me on that
speaker system again?" She questioned me. I continued to smile from the cab of my Lincoln
Navigator. ... Show more content on Helpwriting.net ...
Damn!" She said with a ghetto fabulous attitude interrupting me, while trying to give her my order.
Her voice spoke volumes about what she thought about her job talking to someone else in the
background. I took in her tone and quickly judged her. "Damn, bitch! What is that all about?" I
asked her through the speaker. "Look, are you going order or what?" She snapped. "All I want is a
strawberry frosty and two double bacon cheeseburgers I have to go back to work if you don't mind!"
"Your total is 3.58 cents." I took out a 10.00 dollar bill and drove up to the window. I looked up into
the cashier's booth. To my surprise, an overweight, bad built, big, black
and ugly as ever but however dressed down to her Wendy's socks, stood there mean mugging me
with her hand out with case of I'm having a bad day because I chose this job to work at, looking ass.
I paid the attendant the ten–dollar bill that was stuffed in the ashtray full of smoked pre–Mo roaches
for her skank ass. I laughed under my breath tossing the remains of the smoked marijuana cocaine
laced cigarettes out of the widow before driving up to the pay window. "Here you go baby." I said
placing the ashy money in her hand. "You need some love in your life you're not getting at home?" I
asked her smiling. The stressed–filled woman looked at my handsome brown demeanor

Wendy's Research Paper
Wendy's chicken nuggets or McDonald's chicken that is the question. McDonald's chicken nuggets
are just processed chickens that are terribly made, eating this can eventually lead to many health
risks. That is just one of the reason why Wendy's has the better chicken nuggets. The reason that you
can trust me is that I have eaten these meals multiple times. I also have experience with food,
cooking it. I also have eaten at different restaurants all around the world.I am not a picky eater, so if
I think that something taste bad, chances are that you will not like it either. I have also been told to
have a near perfect palette, and when eating lots of time I can sense what seasonings or flavors are
in the food.
Wendy's Chicken Nuggets are better ... Show more content on Helpwriting.net ...
Wendy's chicken nuggets have more protein, Wendy's 14g and McDonald's only has 13g. Wendy's
also have less carbs 15g where McDonald's has 18g. If you have ever seen the movie Supersize Me,
then you could have seen the damages McDonald's can do to your health. Wendy's has different
options in chicken nuggets, so let me tell you the advantages of this. One of Wendy's different
options on chicken nuggets is their spicy chicken nuggets, and McDonald's does not have the same
choice. Nobody wants to eat the same thing every time and so Wendy's offers spicy version of their
chicken nuggets. If you ever want to add some spice with your nuggets at least Wendy's has the
option to unlike McDonald's .
To get on with the final point– general taste and quality will be the subject and the answer to which
is better is the same.
Sure, some may think that McDonald's better because it is cheaper, but the overall taste and quality
of Wendy's chicken nuggets is better than McDonald's. McDonald's chicken nugget are not all,
100% white meat chicken like Wendy's. In–fact it is not all leg meat or wing it is a whole processed
chicken, that is very bad for you. The batter on the Wendy's chicken nuggets is less air, giving it a
better texture and can carry the flavor's better. McDonald's chicken nuggets are the silver, Wendy's
nuggets are the gold.The ingredients are fresher and kept in better

Dave And Buster's Research Paper
Eat, drink, and play! Dave & Buster's in Ontario promises guest with nonstop fun by delivering
those three words. It is the only place that one can find American gourmet food, innovative drinks,
and the best arcade games. It is also the best way one can catch a game as Dave & Buster's has
become one of the best sport bars in the Inland Empire. Dave & Buster's has a came a long way in
becoming one of the best in the restaurant industry. The idea of Dave & Buster's was created in the
late 70's by David O. Corriveau and James W. "Buster" Corley. The two had separate establishments
in Little Rock, Arkansas. Dave ran a place filled with games as Buster owned a restaurant filled with
eclectic food. The two neighbors noticed the success of each other's business and decided to
combined the two. In December 1982, the first Dave & Buster's was opened in Dallas, Texas. Today
... Show more content on Helpwriting.net ...
The menu is pretty impressive as they offer many unique drinks. They have their own take of snow
cones which has your favorite liquors mixed in. Other unique drinks they have are berry blocks and
over/unders. They also offer a variety of coronaritas, margaritas, mojitos, and cocktails. In addition,
your favorite spirits, wines, and beer on tap. Their happy hour is Monday–Friday 4:30–7PM, 1/2
cocktails and $2.50 domestic pints. As you finish up your food and drinks, go get a power card and
win big at their arcade. Their arcade is filled with many games that everyone can play. They always
have new arcade games available. If you are not an arcade person, they do have billiards for those
whose who like to play pool. Make sure to check out their game deals such as 1/2 price games on
Wednesdays. They have power hour which is 60 minutes of video games for only $10, Monday–
Friday 4:30–7:00PM. Lastly, they have a deal called "Eat & Play Combo". Eat & Play Combo is
only $16.99 and it consist of one of eight entrees and a $10 power

What Is Burger King Ethics And Ethics
buns that are inspected every time before they use them. They use fresh buns and they do not freeze
their buns. (King, n.d.)
Burger King McLamore Foundation is one of the ways that Burger King supports their employees,
consumers and community. Burger King provides help with education and they provide hardship
assistance. This is one of their CSR projects. They are ethical in the way they conduct this CSR
project because they are consistent and don't promise things and don't deliver. They aren't selfish
and they don't try to manipulate the organizations they help. (Foundation, n.d.)They help the
community which is means they are abiding to the King I report. They are helping the people and
giving back to the community. They are focusing on the ... Show more content on Helpwriting.net ...
Burger King has made a big impact on people and changed the environment they work in. They
have given their employees and others a chance to progress and reach their dreams and to me, that's
something every company should strive to achieve. Seeing a person smile is the most rewarding
thing.
South Africa has a lot of problems. South Africa has a lot of poverty, illiteracy, health and crime
problems. The economy is suffering a lot and people feel unsafe. South Africa needs to improve the
education so that the poverty and illiteracy can decrease. Crime will have to be addressed by
improving law enforcement reaction time and by improving the lethality and training of the law

Wendy's Business Analysis
In the article "There's a Nationwide Boycott of Wendy's Underway" describes the fight for minimum
wage to be raised and to add more benefits (Chen 2016). Wendy's is a fast food multinational
corporation that provides American style food to people around the world. The Coalition of
Immokalee workers are leading this nationwide boycott to get big business to join the "worker–led
social responsibility" program (Chen 2016). The "what" for this week chapter are the individuals
whom provides society with a piece of social structure would be the Coalition of Immokalee. The
Coalition of Immokalee provides workers of the fast food business with the support that's needed to
fight for their rights. The Coalition of Immokalee feels that Wendy's is taking advantage of their
workers and ... Show more content on Helpwriting.net ...
The workers sense that the corporation would just provide them with "empty promises" just like
before (Chen 2016). Other big name companies like Subway and Whole Foods have signed the
"social–responsibility code", the Coalition of Immokalee was hoping the Wendy's franchise follow
in their footsteps (Chen 2016). Wendy's expressed that they were going to provide the benefits to the
workers, if they follow the regulation and laws that were already placed (Chen 2016). The Coalition
of Immokalee states that the Wendy's is just trying to hush out their works and not provide the
people with any type of benefits or say in the company. In addition, to the Wendy's supply chain
they also own their produce, and the working conditions is just as worse. The labor camps were in a
"poverty" neighbor, had poor working condition, and was surround by "violence" in the country of
Mexico (Chen 2016). The "why" for this week, is understanding that we organization like the
Coalition of Immokalee to provide the support for workers, so that they are not treated like slave,
but more like

Organizational Structure Of Mcdonalds And Wendy's
Organizational Structure
Martha Miranda
MGT/230
6/20/12
Kelley Parker
Abstract
The central thesis of this paper examines the organizational structures of McDonalds, Burger King,
and Wendy's food restaurants. It will examine the comparison and contrast of the organizational
structure of McDonalds with Burger King, and Wendy's Corporations. What functions influence
McDonalds, and explains how the organizational design helps determine the structure that best suits
McDonalds needs, as a business.
Organizational Structure
Burgers are one of the most favored junk foods people like to eat from around the world. What a
great idea to create a restaurant that gives the best tasting flavors, one of a kind style, ... Show more
Aside from their products and services, these corporations have "Giving back to the communities,"
page. These companies give back to their communities by giving scholarships, promote adoption,
and create foundations to those in need. For instance, The Ronald McDonald House Charities,
Have–It–Your–Way Foundations, and Wendy's wonderful kids– Dave Thomas Foundation of
Adoption. All three of these companies are nationwide as well. McDonalds and Wendy's dominate
more than Burger King does, but all have restaurants worldwide. In contrast with McDonalds their
success is from globalization. Since the early 1940's McDonalds has been a burger business, and
accomplished to be the first one's to become global. McDonalds has invested into several
community organizations that helped the business to earn trust from the communities and gave more
of a positive outlook towards their restaurants. They support their own employees, their families,
and other groups of society in every country where it has business. McDonalds has website links to
promote healthy living for kids, teens, and Latin and African Americans. McDonalds Happy Meals,
McDonalds for teens, Me Encanta, and 365Black. They have corporate governance, which shows in

detail of their operational structure. There is a whole webpage that is dedicated to explain about
what is their drive to stay successful, what the board of

Wendy's Narrative Analysis
The author/narrative that stood out to me was working at Wendy's by Joey Franklin. This narrative
stood out to me the most because it had a lot of voice and I connected to it the most out of all the
others. I connected to this narrative the most because I've experienced working a "humiliating" job
for money when I was a sales associate at Meijer. I also connected to it because I know the feeling
of being over prepared for a super simple interview. I liked the way you could here the author's
voice in the writing, it made the text a lot more relatable and more interesting to read. I enjoyed the
way the author incorporated a lot of detail in his narrative and I strive to include that in my
upcoming paper. Another aspect of the paper that I enjoyed

Wendy's Essay
Wendy's as a company is in the Restaurant Industry, more specifically, the Services sector. The
company's major businesses are in Wendy's fast food restaurants that are located all over the United
States, with a few international locations as well. They provide quick food for the population, and
pride themselves on quality and fresh never frozen beef.
The market trend for fast food restaurants has been up. Many different companies are seeing a
plethora of success domestically and internationally, Wendy's being a part of this trend. Wendy's
major area of focus for sales and profit growth is based on quality and value. One of their main
focuses has been their 4 for $4 deal that has been advertised all year. Quality is the main focus for
the company, ... Show more content on Helpwriting.net ...
Some of the major competitors to Wendy's are Mcdonald's, Burger King, Yum Brands, and Five
Guys. These companies are also doing well financially, with the market on the rise. Wendy's has a
few competitive advantages over each of these major competitor. Mcdonald's has an extensive menu
and great breakfast, but Wendy's has the advantage of freshness of their products, and a definite
difference in quality when compared. The competitive advantage over Burger King is one and the
same, the quality is not matched. In addition, the name recognition of Wendy's and strategic
innovation give the company an edge as well. Yum Brands is definitely a powerhouse in the industry
likewise Mcdonald's, but lacks the quality assurance and menu deals that Wendy's has provided their
customer. Five Guys has seen rapid growth and much success since they have been created, and
their quality is almost parallel to Wendy's. The competitive advantage that Wendy's has over Five
Guys though, is the price of the product. Wendy's can provide great quality food for half the price of
a Five Guys

Red Robin: The Christmas Spirit Of Christmas
Red Robin is totally in on the Christmas spirit of giving. As a gimmick and gift to their patrons, the
restaurant chain gave away free burgers to people who are fortunate enough to have Christmas–y
names. Anyone named Christopher, Christine, Nicole, and Nicholas are all in on the giveaway
which happened on Thursday, Fox 9 reported. The gift–giving was effective for only one day.
Additionally, the burger chain was crowdsourcing from its hungry customers nationwide who have
these Christmas–y names to name the burger. #NameThatChicken burger was its label. Not very
interesting, but the spirit of giving is strong in this one. As for the sandwich itself, it is a fire–grilled
chicken breast with arugula, fontina cheese, peppered bacon, and oven–roasted

Wendy's Research Paper
The first ever Wendy's was opened in Columbus, Ohio in 1969 by Dave Thomas. Dave Thomas was
the founder, CEO and one of the main organizational heroes at Wendy's. He was a great
businessman, philanthropist and after being in over 800 Wendy commercials, he was a well–known
face in the media. His time at Wendy's was so impactful that one of the mottos to this day at
Wendy's is "we do it Dave's way". A decade after Thomas' first restaurant opening, Wendy's went
public issuing a million shares a stock on the NASDAQ exchange. From then on out, the Wendy's
company kept growing, opening more and more restaurants and building up their menu. Now
Wendy's is the third largest hamburger company with over 6,500 restaurants in the United States and
29 ... Show more content on Helpwriting.net ...
There are three primary characteristics of Wendy's culture that are noted through Panmore Institutes
website. These are, people–first attitude, emphasis on equality and ethical action (Meyer). They
represent this people–first attitude by focusing on their employees and customers (Our people). We
can see this with Wendy's changing menu that embraces fresh ingredients and more healthy options
than your typical fast food joint. Wendy's was one of the first fast food chains that introduced
popular fresh and seasonal salads for customers. An article about Wendy's culture said, "You will see
this with investments focused on the quality of our core menu offerings as well as with LTOs that
build on our brand equities, with innovative ingredients and on trend flavors as well as compelling
value offerings" (Tierney). Equality is also very important to the company. On the companies
website, they stated how they "are committed to fairness and equal opportunity for our employees"
(Our people). Wendy's does not discriminate against any race, disability or genders. Wendy's shows
prescriptive management which relates to culture. Wendy's represents this by having a strict policy
that the interior restaurant must be clean and in no way should it be dirty for the guest (Our people).
This company also represents Descriptive management. This is shown when people who work in the
offices of the company take a day to

Comparison Of Nuggets And Wendy's
"If you want to be happy, be happy." This quote connects all my topics because all of my nouns are
based on being happy. Bob Ross tried to always be happy since his show was revolved around
happiness. Chicken Nuggets are suppose to make you happy since they are delicious. McDonalds is
suppose to be a happy place since they serve you great food, and some people eat delicious food to
become happy. Wendy's is related to happiness because they want to you to be happy after you eat at
their restaurant. Happiness is related to being happy since it is a way you feel about something. This
research is connected to Bob Ross, McNuggets, McDonalds, Happiness, and Wendy's. Bob Ross
This paragraph is about Bob Ross, and all of the struggles he had to got through to get where he
was. Bob was born in Florida in 29 oct,1942.when Bob turned 18 he joined the air force, he stayed
there for almost 3 years("Bob Ross"). when he grew up he had 3 kids all of them boys. He was
married twice, his first wife had 2 kids with him then they were divorced. His second wife had 1 kid,
but she ... Show more content on Helpwriting.net ...
The nuggets are made of red rhode island chickens. The chickens are condensed into a pink paste,
the original name of chicken nuggets were chicken sticks. These golden nuggets can give disease,
some of the diseases are cardiovascular disease, cancer, and having to high of cholesterol ("Chicken
Nuggets"). The original item was going to be a onion nugget, so it be like a chicken nugget except it
would be a onion ring. The chicken nugget was the first fried food to exist. When Robert Baker was
a kid he lived on a farm all of his life this is how he knew to cook chicken, since that was one of the
main things he ate("chicken nuggets"). The batter for the nugget is made of coating of eggs. That is
how chicken nuggets came to be in this world and how Robert Baker made them. Another place that
sells chicken nugget is also a famous fast food

Essay On Wendy's Chili
UVA–C–2206
WENDY'S CHILI: A COSTING CONUNDRUM
What happens to a successful company when it loses its founder, senior chairman, advertising icon,
and beloved leader? That was the question being asked about Wendy's
International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words
of Jack Schuessler, the company's chairman and CEO, "Dave was our patriarch. He was the heart
and soul of our company." Without him, the company would never be the same. However, Dave
Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee
satisfaction, community service and shareholder value that provided a solid foundation on which to
continue the success the company had ... Show more content on Helpwriting.net ...
Wendy's chili was prepared daily using an original recipe. It was slow–simmered for from four to
six hours and served the following day. Each eight–ounce serving contained about a quarter pound
of ground beef. The same beef patties were used in making chili as were served as hamburgers.
Although it was sometimes necessary to cook beef patties solely for use in making chili, most of the
meat for Wendy's chili came from "well–done" beef patties that could not be served as "hot 'n' juicy"
old–fashioned hamburgers. These "well–done" hamburgers were refrigerated and used in making
chili the following day.
Wendy's french fries were prepared from high quality potatoes and were cut slightly longer and
thicker than those served by most other quick–service hamburger chains. The company used
specialized fryers designed to cook the inside of these bigger potatoes without burning the outside.
Wendy's Frosty Dairy Dessert was a blend of vanilla and chocolate flavors that was too thick to
drink through a straw. It was served with a spoon to be eaten as a dessert, but some customers
ordered a Frosty in place of a soft drink. Whether served as a dessert or as a dairy drink, the Frosty
was a distinctive and popular menu item.
Initial Growth
The first Wendy's restaurant opened in Columbus, Ohio, in November 1969. The second
Wendy's opened in 1970, restaurants three and four opened in 1971, and restaurants five,

Wendy's Accomplishments
I've always been taught that nothing is free in this world, consequently I have been working my
entire life. I always helped around the house doing little things, but eventually it turned into larger
chores such as doing the dishes, vacuuming, dusting, taking out the trash, and more. As a reward for
doing these tasks my parents would give me an allowance of about ten dollars a week. Eventually I
wanted to make more money so one summer I began cutting lawns around my neighborhood, and
this started to bring in a little extra cash. But I was limited to the season. As the end of my junior
year was approaching I decided I needed to start thinking about my financial future. My SAT scores
weren't the greatest; therefore, college seemed almost impossible. That summer I decided to get a
job at Wendy's to get some experience in the real world. Until I started working at Wendy's I had no
real plan for my future, but after being an employee for over a year I realized I wanted to go to
college to pursue my degree. As the school year was coming to an end; I realized I needed to start
thinking about my future. Thanks to my low SAT scores I didn't know if I was going ... Show more
Although I enjoyed working at Wendy's I soon realized that I didn't want to be working in the fast
food business much longer. Most of my co–workers were above the age of thirty, and almost all of
them needed more than one job to survive. This would be a huge factor in my decision to go to
college. However, I was very aware of the huge amount of debt that comes with going to a
university, or state college. I wasn't making very much money at this job. I only made about four
hundred dollars a month working part time. After giving myself some time to think I decided that
with the help of my parents I would be able to attend community college. The benefit to this would
be the price of four semesters being equal to one semester at a big

Wendy's International, Inc.
WENDY 'S INTERNATIONAL, INC.
As emphasized on its web site, Wendy 's was founded on a motto of "Quality, Service, Cleanliness,
and Value." The company aims to follow that motto in all of its restaurants. They want in return
Customer Loyalty and Satisfaction, by their plan to exceed customer expectations, foster a
performance–driven culture, deliver the balanced message of brand equity plus value in outstanding
advertising, and most importantly creating a healthy restaurant system."
Wendy 's faces stiff competition in the overall fast food industry, as McDonald 's holds a dominating
18% share of the market with Wendy 's and Burger King holding shares of approximately 2% each.
Even though Wendy's is number three in the hamburger chain, ... Show more content on
Helpwriting.net ...
Company personnel review all potential franchisees and then make recommendations, thereby
assuring that the franchisees comply with company specs
8. Wendy's aim at targeting mainly adults, whereas Burger King and McDonald's are targeting from
ages 3–11 along with parents. This is also visible by the atmosphere and colors of the restaurants.
The colors are mild and calming.
9. Wendy's target lines are different from their competitors, for example "Eat Great, Even Late" and
"Quality is our Recipe". Wendy's approach is quality of their products, and they aim to promote the
long term experience that one receives. Whereas Burger King, "Have it Your Way" and ""Aren 't
You Hungry?", and McDonald's, "We love to see you smile" and "We do it for you" , these focus on
the short term experience and not quality.
The publics that Wendy's International Inc. appears to be concentrating are as follows: 1. Financial
Publics: The Company's Board of Directors, which is elected by the stockholders, is the ultimate
decision–making body of the Company, except with respect to matters reserved to the stockholders.
The Board selects the Chief Executive Officer and other senior executives of the Company, who are
charged with directing the Company's business. The primary function of the Board is oversight–
defining and enforcing standards of accountability that enable executive management to execute
their responsibilities fully and

Psychographic And Demographic Patterns For Chick-Fil-AAnd...
4. Consumer analysis:
Our agency used 2015 Simmons OneView data to learn more about consumer psychographic and
demographic patterns for Chick–fil–A and general fast food restaurant consumers. First focusing on
the fast food industry overall, people age from 18 to 34 are more likely to go to fast food restaurants
in the last seven days than other demographic groups. This can be largely attributed to the quick
service and relatively lower price that fast food restaurants provide, which accommodate to their
quick pace of life and financial status. In addition, households with one or more child are also more
likely to visit fast food restaurants, a result of the large market of advertising burgers and fries
towards kids and families, making fast food restaurant a place for family fun time. Looking at
Chick–fil–A consumers specifically, 72 percent of consumers who visited Chick–fil–A most often
come from south part of the United States. Of Chick–fil–A consumer, 73.5 percent are white and 69
percent have received at least some level of college education. Those between the ages of 18–49 are
Chick–fil–A top consumers, with 30–34 year olds being the age range with the most consumption at
11.2 percent. This is largely due to the fact that this is the age range where people become parents
and have children living in their household. Besides, quick food service like Chick–fil–A
accommodate the need of people from age of 30–34, who are mostly employed and have a quick
pace

Wendy 's The Third Largest Fast Food Company
Introduction
Wendy's is the third largest fast–food company in the United States. They are one of the most
successful and profitable hamburger stores in the world. Through this, the industry is in a quagmire.
One company is going to break through and develop a technique in which they will be able to limit
the expenses and increase profit margin while adding stores. The company hat is able to develop this
first will be able to control the fast–food industry. Wendy's has the ability to do it by acknowledging
and planning to take advantage of their opportunities and attacking their threats head on.
Political An opportunity for Wendy's to grow would be economic integration and alliances. What
they have done in the past is to integrate and for alliances with other companies outside the United
Sates. Tim Horton which is one of their subsidiaries formed an alliance with IAWS group to build a
state of the art bakery in order to produce the product they need. Through this, they were able t share
the expense and gain from the profits they are making.
Another big opportunity for them is to expand into major markets that are stable. Currently, they
have very few stores that are in Europe which is strategically placed. They have settled their 6,500
stores in locations that have a lower income. This results in the increase of sales because the lower
the income the more propensity the people have to eat fast food.
The biggest threat that is facing the company in regards

Wendy's Crisis Management
On March 22, Wendy's has faced a crisis after a 39 years old woman, Anna Ayala, allegedly claimed
that she had bitten down on a human fingertip in a spoonful of Wendy's chili at a San Jose location.
Within 24 hours, media had the entire story published and broadcasted causing Wendy's to face the
issue of recovering its brand image since then. At the beginning, the police was still unable to
identify whose the finger was and was uncertainty about whether the finger came from a dead or
live person. However, the police was able to initially identify that the object was assumed to be from
a woman because of its long and manicured nail. Furthermore, the gruesome was preserved enough
to draw a sample of DNA and fingerprints.
The next ... Show more content on Helpwriting.net ...
For 35 years, Wendy's has served the highest quality food that is safe and wholesome. We're going
to continue to do just that, selling hamburgers, chicken sandwiches, salads and other great products.
(www.wendys–invest.com)
One mission that Wendy's have to focus on after it became clear that Wendy's was wrongly accused
is to inform the public that Wendy's wasn't the suspect but it was the victim in order to get its
customer back. After the announcement, Wendy's launched a couple new campaigns as part of its
efforts to repair its image showing its customer appreciation. The first effort was that 100,000 Frosty
shakes would be given to its customer around San Jose area on April 23 and 24, the weekend after
Ayala had been arrested and other local efforts were direct–mail offers, customer appreciation
events, and radio promotions. Diane Weed, the Wendy's Pacific division vice president, convinced
that he want everybody to remember that Wendy's is the same Wendy's that it's always been. The
giveaway is how Wendy's thanking its loyal customers and reassuring people who may have some
doubt or concern.
From every passing day that the mystery of the finger goes unsolved, Wendy's confronted with the
lost of business, 20 to 50 percents of the sales, among northern California locations while national
sales was lost only 2 to 2.5 percents (New York Times, April 29, 2005). The stock market didn't get
serious impact either in which

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