According to the Flexible Packaging Association, flexible packaging is any package or any part of a package whose shape can be readily changed. Examples include pouches and bags. Its opposite is rigid packaging, which includes formats like bottles, cans, and jars.
Flexible packaging accounts for 19 percent of the overall packaging market and is expected to grow at a rate of 3.9 percent CAGR by 2023, according to the 2019 Flexible Packaging Marketing Assessment by PMMI, The Association for Packaging and Processing Technologies. Convenient packaging, excellent barrier properties, sustainable materials and growing customer base for fast-moving consumer products and consumer durables in emerging countries are driving this expansion.