2. Strategy creates a transformed organisation
People and a culture of innovation sustains it
Technology & Communications is the means by
which it is delivered
5. “Strategy comes from identifying one or two critical
issues in the situation – the pivotal points that can
multiply the effectiveness of effort – then focusing
and concentrating action and resources on them”
WHAT IS STRATEGY?
6. WHAT IS STRATEGY?WHAT IS STRATEGY?
Strategy Kernel
Diagnosis
Coherent
Action
Guiding
Policy
Incoherent
Action
8. WHAT IS DIGITAL TRANSFORMATION?
The word “digital” is a synonym for the pace of change that’s occurring
in today’s world, driven by the rapid adoption of technology.
How an organisation is built to change, innovate and reinvent
rather than simply enhance and support the traditional methods.
Digital
Transformation
14. 4
5 6 7
3
$
1
?
2
7 PRINCIPLES
Know
yourself
ResourcesMarketplaceCustomers
Market
position
Engine
of growth Tactics
THERE IS A FRAMEWORK FOR PLANNING
ACTIONABLE DIGITAL TRANSFORMATION
STRATEGIES
17. 5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION
STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION
= DIGITAL TRANSFORMATION
18. Crying baby
Kitchen fire
Some calls
Interruptions
Distractions
Most calls
Trivia
Busy Work
Browsing
Planning
Strategy
Exercise
Change
Urgent Not Urgent
ImportantNotImportant
NOT URGENT BUT IMPORTANT
19.
20. +
Performance Improvement Community Planning
HR
Community
Planning
Comms
ICT &
Procure
Assets &
FM
WasteFinance
Regulatory
Services
Culture,
Leisure &
Arts
Parks Tourism Planning
Economic
Develop
Other…
23. 6 KEY CHALLENGES
Misunderstand Comms
Focus on Weather not Climate
No incentive to innovate
Councillors Over Serviced"
No Burning Bridge#
Time for Strategic Thinking$
24. CREATE SPACE BY ADDRESSING MEMBERS
Draw The Future
A 6 page magazine that
describes a new future, the
outcomes and benefits and
how members are necessary in
making it happen.
Structured Process
Not everything is urgent or even
important. There needs to be a
new way of communicating and
measuring need with service
delivery in a structured way
Member Training
Understanding how the digital
landscape is changing citizen
expectations. Video comms,
strategy development, citizen
engagement…
Instant Feedback
Technology that will let the
citizen and member understand
what has been done and when.
26. Performance
Improvement & Data
Driven Decision
Making
Stakeholder
Engagement
Challenges
Support Service
Transformation to
Support Frontline
Services
Training Needs
HR Challenges
27. Digital
Innovator
Characteristics
Digital Innovators Doing Digital
Set destinations Set targets
Create action based strategy
and guiding policy
Manage people against
targets
Diagnose as they goTruly diagnose a clearly
articulated challenge
Bolt it on to ‘business as
usual’
Create capacity, capability and
fund transformation
Subjective decision making
Outcomes based data driven
decision making
Articulate outcomes in terms
of technology
Constantly articulate the
‘human changed state’