2. Nhóm 1
STT TÊN MSSV
1 Lương Thị Kiều Nguyên 15100861
2 Trần Cẩm Tú 15063691
3 Nguyễn Thị Thảo Trinh 15082591
4 Nguyễn Thị Thắm 15088551
5 Dương Thị Bích Ngọc 15091121
6 Huỳnh Trần Anh Thư 15075121
10. Expansion
The company hasexpanded rapidly
over the past ten year. It now has almost
300 employees, 75 company- owned shops,
and a turnover of 90 million. However, in the
last two years, sales growth has slowed
down and costs have risen. This has
caused a fall in profits
11. res
Resons for falling profits
Prices Higher than competitors prices
due to price - cutting
Production Delays due to old machinery
breaking down
Demand Falling demand for new a
products (biscuits and cakes)
and classic bar
Staff
morale
Sales team and production staff
demontivated
14. The future
Valentino’s owners have set aside 1.5
million to envest in their company so that
it continues to expend and excerpt from
company profile that a business journal
did recently
Valentino can continue to grow, but
only if it develops new products and finds
new markets.
15. OPTIONS and BENEFITS
Buy new machinery 200,000$
• End the delays caused by the old machines
breaking down
Invest in more research and
development 200,000$
• Develop new products such as a low- fat
chocolate drink, new biscuits/ cakes
16. Invest in an existing group of cafés
500,000$
• Become a partner in cafes which sell and
promote valentino chocolates
Set up online sales 150,000$
• Increase sales and profits
