2. World-wide exhibitions are the fastest growing marketing medium because they deliver more sales, orders and new business
3. International research found that buyers rank exhibitions as the number one source of information on which to make purchasing decisions Trade shows 91% Articles in trade publications 86% Word-of-mouth 83% Directories and catalogues 72% Manufacturers representatives 69% Advertisements in trade publications 66% Source: CEIR Centre for Exhibition Industry Research, USA
4. Exhibitions are the most effective media for achieving marketing objectives: Generating sales leads Taking orders Introduce new product/service Promote company awareness Enter new markets Source: CEIR Centre for Exhibition Industry Research, USA
5. Because exhibitions are tightly-focused, they are highly cost-effective as they: generate more quality leads than from any other media exhibitions have a higher conversion rate than leads generated via other media it takes less effort to convert an exhibition lead to an order put you face-to-face with your target market Source: CEIR Centre for exhibition industry research, USA
