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Ephor Group Ghp Marketing Excellence Presentation

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Charles Bedard
Charles Bedard

Ephor Group presentation on marketing effectiveness for today\'s fast growth enteprises.

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Exhibitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsors
Fourth Annual Marketing Excellence Luncheon
Moving Beyond Referrals: Secrets for Marketing Effectiveness
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Creating the “Prospective Buyer Pool” Source: Ephor research data. Cost Effective Source of Clients aka “PBP – Prospective Buyer’s Pool” Cost-Per-Lead Close Rate #1: Customer Referrals NA 33% #2 Event Seminar $400 14% #3 Inside Sales $493 10% #4 Telemarketing $233 8% #5 Networking $75 3% #6 Online Marketing (Paid Search) $143 4% #7 Webinar $400 4% #8 Direct Marketing $250 2% #9 Trade Show Conference $500 2%
Creating Alternative Distribution ,[object Object],[object Object],Ecommerce Remote Sales Direct Sales Third Party Agent Value Added Reseller (VAR) Indep. Software Vendors (ISV) Vertical Providers / Integrators (VI) Systems Integrators (SI) Outsourcers Technology Providers Consultants, Analyst Sales Force Partners
Technology Utilization ,[object Object]
Promote Raving Fans: Collapsing Buy Time ,[object Object],[object Object],[object Object],www.ephorgroup.com 2. Webinar/Seminar 1. Testimonials 3. Case Studies
Become Branded as a Thought-Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research Offers: Speaking Event: Internet Release: www.ephorgroup.com Webinar: eNews:
Increasing Probability of New Client Success ,[object Object],Lead Conversion Rates Avg. Small Business Rate Best Practice Small Business Rate Ephor Small Business Rate Inquiries to Profiled Leads 12% 17% 33% Profiled Lead to Qualified Buyer 34% 40% 50% Qualified Buyer to New Client Within Avg. Sales Cycle Time 16% 20% 25% *Avg. SMB and Best Practices SMB data from 2007 Marketing Sherpa report. **Ephor Small Businesses have dedicated marketing and sales resources.
Final Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ephor Group Ghp Marketing Excellence Presentation

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  • 4. Fourth Annual Marketing Excellence Luncheon
  • 5. Moving Beyond Referrals: Secrets for Marketing Effectiveness
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  • 7. Creating the “Prospective Buyer Pool” Source: Ephor research data. Cost Effective Source of Clients aka “PBP – Prospective Buyer’s Pool” Cost-Per-Lead Close Rate #1: Customer Referrals NA 33% #2 Event Seminar $400 14% #3 Inside Sales $493 10% #4 Telemarketing $233 8% #5 Networking $75 3% #6 Online Marketing (Paid Search) $143 4% #7 Webinar $400 4% #8 Direct Marketing $250 2% #9 Trade Show Conference $500 2%
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