CI deck

1. Customer Data Platform
- Know your customer better
- Build personalized relations
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2. The platform like Payback + Groupon + FB (widget, rewards, companies profiles)
Cities FMCG Retail
Consumer Data
- contacts
- profiles
- feedback/surveys
- reports
Online stores Shopping malls Restaurants
Brands
Research
agencies
Strategy
licence fee
for widget and
access to
consumers
Secret souce: Proof of purchase validation and analysis
Consumers love that!

3. 3
C-gence 2023
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Traction
- PLN 1.2 million PLN ARR in the 22y
- 4x increase of ARR, y/y, 22/21
- no loss, 80% operating margin
Clients:
- 40+ shopping centers
- 4 FMCG brands
- 15 FMCG corporations in sales pipeline
- 250 shopping centers
MRR is generated by:
- software licence
- reports

4. Awards
8
Poland: 400+ malls (8+ mln €)
Europe: 10 000+ malls (160+ mln EUR)
Global: 100 000+ malls (3 +mld €)
Large scale shops:
1+ mln shops (80+ bln €)
SAM Market Size for Malls*
1665
159
1147
519
762
459
8 mln €
1665
141
45 362
308
324
81
159
140
233
672
109
111
140
197
150
* We have planned to focus first on
shopping centers as they are smaller
to FMCG brands and easier to
sell/growth

5. 5
C-gence 2023
SOM
SAM
TAM
€1m
in 2023
€300B
Retail Global
€160m
Malls Europe
Market
Size*
* We have planned to focus first on shopping
centers as they are smaller to FMCG brands
and easier to sell/growth

6. 6
C-gence 2023
Financial Projection
$15m
Revenue
€65,000
€260,000
2021
€480,000
€15,590,000
2022
2023
2028
users growth / year
3x
operating margin
80%
ARR growth / year
3x

7. 7
C-gence.2023
Investment
Opportunity
We delivered positive financial
results in 2022, reflecting strong
demand for our innovative
software
looking for
industry investors
to help with growth
€500k - 1M depending on
strategy
2 years runway
Scaling to EU markets
with 4x growth
€200k commitment
from actual VC

8. 8
C-gence 2023
Financial Allocations
30%
20%
10%
40%
Marketing
Advertising – 50%
Events/PR – 50%
Team
Sales – 80%
IT – 20%
Product dev
R&D – 50%
Features – 50%
Operations

9. 9
C-gence 2023
Milestones
Start the company
250k EUR VC investment
Product development
65k EUR revenue
Unique algorithms
250k EUR revenue
250k EUR VC investment
Scaling
Selling for 108 customers
480k EUR revenue
ready to growth for 1M active users in platform
Potential Exit
0.5B EUR valuation
100x investment multiple
2020
2021
2022
2023
2028
Cap table:
- co-founders: 70%
- angels: 10%
- VC: 20%

10. 10
C-gence 2023
Meet the Team
Krystian Dylewski
CTO
Michał Barański
CMO
Jakub Radzikowski
CBDO
A total of 8 permanent contractors (including 3 programmers) + subcontractors
Each of our teammates have got more than 10 years of experience

11. Awards
8

12. Thank You
michal.baranski@c-gence.com
krystian.dylewski@c-gence.com
jakub.radzikowski@c-gence.com
Consumer Intelligence Sp. z o.o.
ul. Zlota 59/14
02-455 Warsaw
Poland
190423
EN
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