A take on offline date in a online world. Web Analytics Wednesday

1. Offline
A heretical view on web analytics
Web Analytics Wednesday / Aarhus 15/3-14

2. forget online...

3. get offline...

5. the big picture

6. 250
200
150
100
50
0
Online sales

7. 250
200
150
100
50
0
Online sales
Offline sales

8. 250
200
150
100
50
0
Online share of total sales

9. stop reporting

10. start analyzing

11. 250
200
150
100
50
0
why?

12. touch points

14. why they matter

15. 100
80
60
40
20
0
NPS

16. 100
New checkout wizard
80
60
40
20
0
NPS

17. 100
New checkout wizard
80
60
Optimized
product
page design
40
20
0
NPS

18. 100
New checkout wizard
80
Panic
60
Optimized
product
page design
40
20
0
NPS

19. 100
80
60
40
20
0
NPS

20. 100
80
60
40
20
0
NPS
Positive sentiment
Negative sentiment

21. Page views
Average time on site
Online sales
Browser distribution
CPC
who cares about

22. put it in context

23. Big data
Business intelligence
Data analytics
get offline

24. Thanks
Kim Berk Damsgaard, Digital Director
Pravda A/S
Fredens Torv 8
8000 Aarhus
T: 86 13 88 77
M: 20 73 96 81
E: kd@pravdadigital.dk