Initial version of my slide share in Kenya on online engagement and social media in democracy and community,

1. Steven Clift stevenclift.com e-democracy.org @democracy Future is Now: Online Engagement in Democracy and CommunityPresented in Kenya, Oct. 2010 For related webinars see http://e-democracy.org/webinarsSlides: http://slideshare.net/netclift

3. Introduction

4. Introduction 1994 – I woke up hearing my name on the radio … World’s 1st election info website

5. Government by Day, Citizen by Night

6. “Made for Internet” Candidate Jesse “The Body” Ventura elected Minnesota Governor in 1998 Used Net to go around media, organize with few resources

7. Served One TermThen Adopted New Look Gov. Ventura, didn’t use tech himself New generation of more deeply “wired” elected officials now emerging

8. Gathered Stories. Ashoka Fellow. Visits to nearly 30 countries from Iceland to Mongolia to Australia Ashoka Fellowship allowed me to focus full-time on building E-Democracy.org from volunteer hobby to full NGO.

9. E-Democracy.org Today Hosts 30+ Local “Issues Forums” Mix of technology – e-mail, web, web feeds, Facebook, Twitter Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)

10. Internet Archeology

11. “The most democratizing aspect of the Internet is the ability of people to organize and communicate in groups.”- Steven Clift in “Democracy is Online” article published by Internet Society, 1998

12. Overview

13. Overview Introduction Know Your Goal Tools, Tactics, and Examples Social Media for Engagement and Community Building In-Depth Further Exploration

14. Know Your Goals Goals and objectives first Democracy Building Education, Awareness Engagement Accountability Public Relations, Keeping Power Advocacy, Protest, Change Then choose tools and tactics

15. Know Your Goals Presentation examples are tactics … Don’t just set-up a Facebook Page and then ask what should we do with it? Develop an online strategy

16. Competition for Revelancy Time is the scarcity Continuous diffusion of online spaces Newer trend – Reaching people where they are – the “Web 2.0” world

19. “Digital Embassies” - Edelman Reaching people “where they are” via third party social media tools versus websites you ”own”

20. Tools and Tactics

21. Campaigns and Advocacy

22. Campaigns and Advocacy

23. Advocacy - Mobile

24. Mobile Campaigning Democrats.org iPhone Canvassing App

25. Information The starting point “Open Government” promises on the rise. WhiteHouse.gov/Open “Needle in a Haystack” problem,

26. Government Online – PewInternet.org April 2010 report brings fresh data: 48% of internet users have looked for information about a public policy or issue online with their local, state or federal government 46% have looked up what services a government agency provides 41% have downloaded government forms 35% have researched official government documents or statistics 33% have renewed a driver’s license or auto registration 31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information 23% participate in the online debate around government policies or issues, with much of this discussion occurring outside of official government channels.

27. Democracy “Home” Public-centric starting point Bristol, UK Palo Alto, California

28. Timely Access to Information Key e-service –e-alerts so you can ACT on information before it is too late!

29. Representation – Cllr. Cam Gordon

30. Representation – Mayor Rybak Great mix of social tools. Why must official sites be boring?

31. Public Meetings On-Demand Linked video, documents Also see PublicMeetings.Info

32. Freedom of Information Requests UK WhatDoTheyKnow.com shares results online

33. Accountability – Budgets, Spending South Carolina state agencies must put spending information online Candidates making promises

34. Using Open Data – Personalized to You Everyblock.com Data.Gov Open KnowledgeFoundation UK Government

35. Information – Creating New FixMyStreet.com – UK CrowdMap– Ushahidi- Kenya

36. Really Deep Transparency Post-Communist Estonia appreciates “public=online” Tallinn’s Document Register, National X-Road provides secure access to private data held on you

37. Engagement In-Depth

38. Engagement UK Lessons AskBristol.org Redbridge.gov.uk – Budget balancer

39. Engagement - Public Input Santa Cruz – UserVoice Queensland, Australia Manor “Labs” Texas

40. Engagement – E-Consultation Queensland, Australia King County, Washington Open Gov Mongolia Agenda Tetu - Kenya

41. Engagement – Facebook Page U.S. Embassy - Kenya

42. Engagement - Lessons Recruit, recruit, recruit Expectations - Describe space accurately – who is LISTENING Facilitate – First person is best “Seed and Weed” – Actively share information and address problems in dialogue. Ongoing v. time-limited

43. Engagement – Ooops. Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can ParticipateDB.org – Excellent listing of projects and tools

44. Community of Practice Exchange NewTactics.org Digital Inclusion Network Kabissa.org CityCamp on GovLoop

45. Community of Practice Exchange UK – Idea.Gov.UK WorldBank Open Forum - Live Event, On-Demand Video Zunia – Collaborative Library on Development

46. Engagement – Multi-Channel Trac in Uganda to mix community radio, web, SMS/mobile, in-person, and newspaper Fix “Our” street together – Filled in worst pothole after SMS vote

47. Top Ten Lessons BangTheTable – Ten Top Tips. Me – Old, but timeless ten tips – stevenclift.com

48. Community Building In-Depth

49. Many Purposes Meet Communicate Socialize Share Information, Contacts, Advice Support Neighbors Exchange Opinions Media Accountability Community News Announce/Invite Organize Collaborate Problem-solving Build bridges/Inclusion Influence Government

50. Local “Community Sites”, Facebook Stillwater, MN page has 10,000 friends (over 50% of local residents) Citizen-run, others are government started

51. But wait, something is wrong …

52. Community News+ Terms: Citizen Media, Citizen Journalism, Hyperlocal News, Community Websites TalkAboutLocal – UK, J-Lab - US Seward Profile – Example Posterous.com – E-mail to blog, Facebook, YouTube, Twitter all in one

53. Dear Neighbors … This month the Southside Star Community Garden opened! 3.0 - Community collaboration, problem-solving Opening “organic” hot topic on Standish Ericsson Neighbors Forum in Dec. 2008: http://e-democracy.org/se Dear Neighbors, My name is Michael and I'm interested in establishing a community garden in our neighborhood. Dozens of messages, offers to help, and a call for a meeting. 500 members, 10%+ of households in May 2010

54. Pew Internet and American Life Project Neighbors Online27% of American adult Internet users use “digital tools to talk to their neighbors and keep informed about community issues.”That’s 20% adults overall.

55. Real names work, builds trust and communityNeeded in “public life,” not just Facebook’s private life

56. Our Issues … <- Kenyan, Julia Opoti works with E-Democracy.org

57. Neighbor Issues Forums Stories Somali community – 20 missing youth to crosswalks “Little Mekong” and BoaLee’s lessons Powderhorn Cinco de Mayoviolence Community garden Chickens in Bemidji Leech Lake Native American majority rural forum Inclusion evaluation in progress:http://e-democracy.org/inclusion

58. Conclusion

59. Conclusion More - stevenclift.com blog.e-democracy.org @democracy Ready. Fire. Aim.Develop a strategy, do stuff, then refine. Do not wait. Thanks.

60. Resources

61. Sunshine 2.0 – Draft IndicatorsGovernment 2.0 Report Collection http://e-democracy.org/sunshine Guide for national League of Women Voters 20+ Government 2.0 Reports Earn Five “Suns,” 25 Draft Indicators Representation Decision-Making Information Engagement Online Features

62. Webinars, Unconferences Using Technology to Build Community In-Depth Webinar, Podcast: http://e-democracy.org/webinars CityCamp – Local Gov 2.0 meet Citizens 2.0 http://citycamp.com http://e-democracy.org/citycamp - Forum

63. Twitter Hashtags #edem – General e-democracy #opengov – Open Government #gov20 – Government 2.0 #opendata – Open Data #hyperlocal – Local News #citycamp – Local mix of everything above

64. Further Information Steven Clift clift@e-democracy.org @democracy on Twitter +1-612-234-7072 netclift – on Skype Links http://blog.e-democracy.org http://e-democracy.org/p3 http://stevenclift.com Slides also available from: http://www.slideshare.net/netclift