Kim Garretson, director of Realizing Innovation, discusses how 1:1 personalized news alerts with reader consent-based advertising becomes easy and affordable at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016. More information about the event: https://www.rjionline.org/events/rjicollab

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Stop trying to guess at monetizing readers with
your content and advertising services, including
predictive analytics and other technologies.
JUST ASK THEM!
Collaborate with Readers
for 1:1 Personalized News
& Permission Marketing at
Scale - Affordably
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2. Consumers Are Changing But Media
Is Not
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Ad Blocking
{ #1 App }
They’re Tired of Retail
Advertising
that Overwhelms and
Screams BUY NOW
Predictive Analytics &
Other Tech =
Poor Results - And
Are Creepy
Rising Generic Email
Unsubscribe
Rates - Falling Open
Rates
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Media & Marketing Need To Finally Go 1:1
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“The future of publishing is
about having connections
to readers and the
knowledge of what those
readers want..”

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Stop Hoping Readers ‘Pull’ in Content. Push Them What They
•The Big Reverse of the Web
• …for the web to reach its full potential, it will go through a massive re-
architecture and re-platforming in the next decade. The current web is
"pull-based", meaning we visit websites or download mobile
applications. The future of the web is "push-based", meaning the web
will be coming to us. In the future, content, products and services will
find you, rather than you having to find them.

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You Can Be More Like Facebook and the New York Times
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* FACEBOOK NEWS FEED TO CHANGE AGAIN
Facebook’s newest tweak ranks content based on what users
say is relevant to them as well as “qualitative feedback”
related to the types of stories users are likely to comment on,
click, share or like.
* How The New York Times Gets 70% Email Open Rates
Source: https://contently.com/strategist/2015/09/08/how-the-
new-york-times-gets-70-email-open-rates/

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This Technology Already Works (In Demo) at Many of Your
As a demo to show you how easily this
technology can integrate with your site and
business, a Chrome Browser plug-in for
following news sites can capture intent at
various content points and send MyAlerts
personalized email alerts.

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Self-Personalization Already Works for Your Retail
How Can You Collaborate With Them
and Your Audience?
Open Rate
30% - 55%
CTR Over
10% - 25%
Automated 1:1
Creation/Sending
Flip to ‘Push’
from ‘Pull’
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Retail Advertisers Are Moving to a ‘Pinterest’ Concept
XXX
X X X X X
X X
X
XX
XX
X
Generic Pre-Print
Almost 0 Relevance
No Way to Capture
Interest & Intent 100% Relevant

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Home Depot 1:1 Personal ‘Pinboard’ Example
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Bob
Customer
Greater Los Angeles Area
37 Items Tracked
74 Alerts
24 Returns to Site
$10,000+ In
Purchase
Value

10. Case Study: Home Depot Pilot
40%
Opt-In For
55%
Alert Open
30%
Click Through
1 Million +
Customers
Captured
1.7 Million
Alerts
Sent
$230,000,000 +
Potential Future
Revenue
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Yours & Retail ‘Channelized’ Sites = Simple Integration
Categories Brands
Deals
Gender
Registry
Trends
Products

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How to Counter Ad Blocking & Tag ‘Bloat’? Just Ask

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Collaboration, with your
audiences and advertisers,
is critical as we move to a
Personalized ‘Push’ Digital
World. Let’s get started.
Kim Garretson
kim@MyAlerts.com
612-836-8803
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