The Brixton Pound was launched in 2009 to promote local businesses in Brixton and reduce shopping at chain stores. It is one of five local currencies in England and is accepted in over 250 shops and businesses, with more than £120,000 in circulation. The Brixton Pound was initiated by the New Economics Foundation, is supported financially by local businesses and grants, and philosophically by the Transition Town Network, with local community members providing passion and energy for the project.