1. Smart TV and Smartwatch Apps Concepts
at Lingualeo
lingualeo.com
Alternative platforms

2. Gamify SocialPersonal Freemium
LinguaLeo is online
service for language learning

3. users
10 330 000

4. Web

5. Mobile
ЗАПОМНИЛ
работать не покладая рук
keep his nose to the
grindstone
[kiːp hɪz nəʊz tuː ðiː]
ˈgraɪndstəʊn
Брейншторм

6. Anton Guglya
Head of Design at LinguaLeo
Help the team ship the right
product to our users
facebook.com/tonguglya

7. Design Studio
Owner
Kid’s project
Owner
LinguaLeoDesigner
4 6 1 1
12 years in design
Studied at the BHSAD
Design Management

9. Smart TV Users’ Need
China, 7po.com, 2014
Video
55%
Games
30%
Education

10. Apps Download on Smart TV
2014 vs 2013
China, 7po.com, Oct, 2014
Video
Tools
Games
Education
Other

11. Samsung
LG
Panasonic
Apple
And Framework platforms
like Google TV or Amazon Fire TV
Roku
PlayStation
Xbox
...
Vendors' platforms

12. Smart TV is the first platform
of it’s kind, where the ‘U’ (user)
is actually at least 6 feet
away from the ‘I’

13. Samsung Smart Hub

14. Android TV

15. BBC PLayer

16. Facebook for Smart TV

17. Skype for Smart TV

18. Samsung Smart TV Kids

19. ≈ 1280 x 720
Tending to HTML5
Consider ‘overscan’
Understand the SDK
Know Your Interface

20. Remember the distance
Screen size between 32” and 65”
Test your designs
You’re not designing for mobile

21. Different remote controls
Small buttons that never get used
It’s not a keyboard
You need to concider the remote control

23. developer.android.com/design/tv
developer.amazon.com/public/
solutions/devices/fire-tv
samsungdforum.com/UxGuide
apple.com/appletv
sdkdocs.roku.com
Cool Guidelines

24. Be careful what you
put up on TV
YouTube’s UX Lead for Monetization
Tom Broxton

25. LinguaLeo SmartTV App Concept
Videos with subtitles and simple word-training
образование
education
400
25
НЕТ ДА
Video prototype

26. Landing
Get your code
Get App
Find & Install
Enjoy
Enter code
Campaign
Email + SMM
1 2 3 4
How to get an App

27. LinguaLeo SmartTV App Landing Prototype

28. With every iteration, Smart TV
is moving away from the idea
of having a PC on our TV,
and closer to having our
smartphones and tablets
on our TV

29. Google Chromecast
google.com/chrome/devices/chromecast

31. Fitness Trackers

32. Smartwatches
Require a paired smartphone

33. Standalone Smartwatches

34. Smartwatch Users’ Need
Statista and other researches, 2014
Activity Tracking
Tell Time
Notification

35. Watch
Health
Navigation
Lists
Notifications
Voice
Remote
Games
...
Smartwatch Apps types

38. ≈ 320 x 320
Square andor Round
Understand the SDK
Know Your Interface

39. Tiny batteries
Low-power processors
Slow data transfer speeds
Test your designs
You’re not designing for mobile

40. android.com/wear
Apple Watch HIG
developer.samsung.com/gear
Cool Guidelines

41. When you’re touching
the display, your finger is likely
to block at least a quarter of it
Research Engineer
The Finnish Institute of Occupational Health
Kristian Lukander

42. LinguaLeo Smartwatch App Concept
10 new words per day
“LinguaLeo”
6�32
Повторим?
10 слов XP
Помнишь?
trip
поездка
trip
Video prototype

43. Increase users loyalty
New PR Occasions
Apps featuring
Our Goals
Devs and Designers
want to play :)

44. dribbble.com/
lingualeo

45. facebook.com/tonguglya
Anton Guglya
Head of Design at LinguaLeo
Thank you -)

46. What else can
a Smartwatch App do for
our users?
Workshop task 1
Smartwatch

47. What else can
a Smart TV App do for
our users?
Workshop task 2
Smart TV

48. Oculus, Smart fridges,
Android Auto. Let’s make
an App’s concept.
Workshop task 3
More radical platforms