The client is one of the biggest creative company having one of the largest image collection of Indian images and Videos & produced over 300+ world class models and photographers across the globe, the client came to Affle AppStudioz to develop an app that will connect the fashionistas with models & photographers.

1. Be
A Style Icon
AVAILABLE ON THE GET IT ON
Looptop Case Study

2. A Quick Glance
With over 8 Lakh fashionistas, 2000 photographers the client is the leader of global
fashion industry. The client is one of the biggest creative company having one of
the largest image collection of Indian images and Videos & produced over 300+
world class models and photographers across the globe, the client came to Affle
AppStudioz to develop an app that will connect the fashionistas with models &
photographers. Holding one of the largest collections of photographs, videos,
illustration and 3D imagery globally and shot over by 20000 photographers, the
client wanted looptop to be an app that could cater users to stay updated with the
latest trend, fashionistas could get a glimpse of the exclusive collection, an
experience to discover and explore the fashion Industry.
Our team of dedicated creatives and developers worked on it to
design an innovative user experience that allows customers to
interact with the product and discover exclusive content.
At the time of launching LoopTop, which is part of one of the
biggest Digital image repository services in World, Affle AppStudioz
was approached to reimagine the concept of the App.

3. Challenges & Solutions
Customizable Camera
The main concern was to present high quality images to the
users. After a carefulconsideration of a number of options,
the development team focused on implementing camera
enhancement features through 3rd party API integration
that resolved the issue.

4. Challenges & Solutions
Image Sizes
While working on LoopTop, the challenge was to save images in
smaller sizes without compromising on the quality. So, to find a
solution to this problem in iOS, we tried using 70–80KB to save the
image on the server.
On the other hand, in the case of Android, we went for 200 KB sized
pictures after compressing pictures that are as large as 9 MB.As long
as quality was concerned, we met the quality standards and also
managed to pull off a reduced loading time for these
pictures.

5. Craft
Design Integration
The designs were created by third party but as there is a typical
architectural difference between Android and iOS.
Our experts recommended various App design strategies to the team
such that the user experience is not comprised.
There were minor difficulties in case of the Fonts that were used on
the app. These were resolved by our design experts in various phases.

6. Integrating Custom Camera
Integrating camera can be done in two ways.
We had built a specialized camera application that was fully integrated in the app. Its main features are as follows:-
One is to use inbuilt camera app, which is rather an easy process.
The second way is to build a custom camera interface and then adding the functionality.
1
Zooming using
two fingers
2
Front & Back
camera
3
Square camera
preview
4
Crop square
image while
maintaining
aspect ratio and
good quality
with reduced
size
5
Custom square
cropper with
zoom & pinch

7. Concept of Style Icon
The idea of StyleIcon was that every user, who earns
maximum number of likes on their images is selected as
Style Icon for that month. The vision through this core
feature was to enhance user engagement and focus on
the branding.

8. Results
For more information: sales@appstudioz.com
http://www.appstudioz.com/,
http://www.affle.com
The app installs are really picking up fast
The content of the app is really rich and
has been widely appreciated by the users.
Though the idea was basically to involve more of college
students, the scope has broadened to target celebrities,
TV stars and models.