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Emozionella Experience | Designing your powerful smartwatch app

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Emozionella Experience is your end-to-end smartwatch app UX service. We create multi-sensorial designs that deliver value at a glance and build an emotional bond with the user. Our top UX experts, designers and digital-jewel artists will enthrall your customers with functional and stylish apps that feel just right on the wrist.

In this presentation:
- Service description
- Options
- Benefits with Emozionella Experience

Copyright © 2017 Emozionella. All rights reserved.

Published in: Design
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Emozionella Experience | Designing your powerful smartwatch app

  1. 1. EMOZIONELLA EXPERIENCE Designing your powerful smartwatch app
  2. 2. WHAT IS IT ALL ABOUT?
  3. 3. We help you create an incredible, functional and multi-sensory design for your smartwatch app. Emozionella Experience CONSULTING SERVICE
  4. 4. Copyright © 2017 Emozionella®. All rights reserved. EMOZIONELLA EXPERIENCE WHAT IS IT ABOUT? WHO IS IT FOR? HOW DOES IT WORK? We leverage the specifics of the wearable device to deliver the app’s value proposi7on, and create mul7-sensorial experiences that generate a deeper emo7onal connec7on between the user and the app. We are organized to ensure fast delivery, superior quality and minimum effort from your side. 1. SCHEMATICS 2. FUNCTIONAL DESIGN 3. UX & UI DESIGN 4. USER JOURNEYS 5. GRAPHICS & SOUNDS 6. HAPTIC STIMULATIONS 7. VISUAL IDENTITY Emozionella Experience is your end-to-end smartwatch app UX service. We create mul7- sensorial designs that deliver value at a glance and build an emo7onal bond with the user. Our top UX experts, designers and digital-jewel ar7sts will enthrall your customers with func7onal and stylish apps that feel just right on the wrist. Companies willing to take the experience of their smartwatch app to the next level. Brands willing to connect emo7onally to their customers or that need to exceed their users’ expecta7ons in terms of style.
  5. 5. Copyright © 2017 Emozionella®. All rights reserved. DELIVER A SUPERIOR USER EXPERIENCE BLENDING STYLE WITH FUNCTIONALITY We design contextual experiences built around users' interac7on paKerns and in-the-moments needs. CONNECT EMOTIONALLY Our consultants work independently or as addi3ons to your team or external providers. We work on-site and follow your internal working processes so that results arrive faster and are easier to implement. Our highly skilled mul8func8onal team is at your service. It includes UX designers, psychologists and audio and jewel designers. DELIVER HIGHER VALUE AT A GLANCE ATTRACT USERS AND BOOST APP RETENTION
  6. 6. Copyright © 2017 Emozionella®. All rights reserved. EXPERIENCE SERVICE ITEMS EXPERIENCE DESIGN PROTOTYPE VALIDATION Functional Design UX & UI Design Contextual UX variations User journeys Design of key features Prototype development Experience testing Filed-test with users Test evaluation Experience finalization PILOT Planning Selection of area Operational readiness Processes App dev. project Launch Marketing Financial processes Lessons learned
  7. 7. Copyright © 2017 Emozionella®. All rights reserved. Emozionella experience - 3 Tiers ESSENTIALS EXPERIENCE Designing the perfect mul7- sensorial experience for your app, so it delivers value at a glance and builds an emo7onal bond with the user. PROTOTYPE EXPERIENCE MARKET READY EXPERIENCE We master all stages of UX crea7on, right up to experience valida7on conducted with actual target users in real-case scenarios. We create the UX of your smartwatch app and develop a prototype to evaluate — hands-on — how it performs and feels.
  8. 8. Copyright © 2017 Emozionella®. All rights reserved. ESSENTIALS PROTOTYPE MARKET READY EXPERIENCE - 3 Tiers VALIDATION Filed-test with users Prototype update App experience finalization Experience Experience Experience EXPERIENCE User journeys UX & UI design Design resources creation EXPERIENCE User journeys UX & UI design Design resources creation EXPERIENCE User journeys UX & UI design Design resources creation PROTOTYPE Scope Platform selection Development PROTOTYPE Scope Platform selection Development
  9. 9. Copyright © 2017 Emozionella®. All rights reserved. • Functional design • Multisensorial design based on user stories • Schematics and app core structure • Dynamic contextual compositions • Creation of a mobile brand identity • Visual stimulations • Sound stimulations • Animations and transitions • Haptic stimulations • Map user stories with experience expectations and business needs • Design the contextual interaction framework • Define the various access points Designing the perfect multi-sensorial experience for your app, so it delivers value at a glance and builds an emotional bond with the user. EXPERIENCE EMOZIONELLA UX & UI DESIGN DESIGN RESOURCES CREATION USER JOURNEYS ESSENTIALS EXPERIENCE LIST PRICE* EXPERIENCE €4K - €10K DURATION • 3 - 6 weeks * REQUIREMENTS • The app concept is ready. • A steering group and contact person in the brand is appointed. • Brand guidelines are provided. *Ballpark figures for reference purposes.The actual prices and duration will be agreed during negotiation.Variations depend on scope, urgency and industry. Eventual additional project-related activities and costs will be agreed separately.
  10. 10. Copyright © 2017 Emozionella®. All rights reserved. • Platforms selection for prototype • Define platform-specific design changes • Define integration points with external devices to be tested • Adapt the design resources to the selected platform • Prototype development • Test prototype • Key business objectives to test • Mission-critical user stories to support • Expected results We create the UX of your smartwatch app and develop a prototype to evaluate — hands-on — how it performs and feels. EXPERIENCE EMOZIONELLA SCOPE DEVELOPMENT PLATFORM SELECTION PROTOTYPE LIST PRICE* EXPERIENCE €4K - €10K PROTOTYPE €2K - €4K TOTAL €6K - €14K TOTAL (You save about €2k) €6K - €12K DURATION • 5 - 9 weeks * REQUIREMENTS • The app concept is ready. • A steering group and contact person in the brand is appointed. • Brand guidelines are provided. *Ballpark figures for reference purposes.The actual prices and duration will be agreed during negotiation.Variations depend on scope, urgency and industry. Eventual additional project-related activities and costs will be agreed separately. EXPERIENCE + PROTOPTYPE (FOR DEMO PURPOSES)
  11. 11. Copyright © 2017 Emozionella®. All rights reserved. EXPERIENCE EMOZIONELLAMARKET READY We master all stages of UX creation, right up to experience validation conducted with actual target users in real-case scenarios — so you know the app is market-ready and will deliver the business benefits you need. FIELD-TEST (2 ROUNDS) EXPERIENCE AND PROTOTYPE UDAPTE EXPERIENCE READY FOR MARKET • Select target and location for research • A/B testing strategy • Select KPIs and survey methodologies • Plan the operational readiness • Execution of the field test • Collect feedback • Evaluate changes • Implement changes • Experience performance against KPIs • Platform specific variations • Experience strategy LIST PRICE* EXPERIENCE €4K - €10K PROTOTYPE €2K - €4K VALIDATION €6K - €10K TOTAL €12K - €24K TOTAL (You save about €4k) €12K - €20K DURATION • 8 - 15 weeks * REQUIREMENTS • The app concept is ready. • A steering group and contact person in the brand is appointed. • Brand guidelines are provided. *Ballpark figures for reference purposes.The actual prices and duration will be agreed during negotiation.Variations depend on scope, urgency and industry. Eventual additional project-related activities and costs will be agreed separately. EXPERIENCE + PROTOPTYPE + VALIDATION
  12. 12. Copyright © 2017 Emozionella®. All rights reserved. TITLE TEXT DELIVER A SEAMLESS MOBILE EXPERIENCE CONNECT THE INTIMACY OF THE WATCH WITH THE POWER OF THE PHONE Copyright © 2017 Emozionella®. All rights reserved. SYNERGIES BETWEEN MOBILE DEVICES In addi7on to the smartwatch app, Emozionella also creates the concept and experience for the smartphone app. Besides enabling advanced features, the smartphone app provides — to the best extent possible — the app’s core func7ons to those who do not have a smartwatch. DELIVERING THE VALUE PROPOSITION ENABLING ADVANCED FEATURES & OPTIONS Watch + phone: Emozionella is for all your mobile users.
  13. 13. Copyright © 2017 Emozionella®. All rights reserved. BANK GOLD LOAN 1st Prize! WE SUPPORT ALL MAJOR PLATFORMS
  14. 14. ABOUT US Find out more about Emozionella
  15. 15. Copyright © 2017 Emozionella®. All rights reserved. We help you conceive revolutionary smartwatch apps that connect emotionally, generate new revenue and improve the user journey. – Creating value by leveraging wearables’ intimate nature – Empowering apps with our artificial intelligence solution – Engaging a multidisciplinary team of visionaries Grow business opportunities Deliver superior experiences Build deeper relationships with customers
  16. 16. Copyright © 2017 Emozionella®. All rights reserved. Business consulting Mastering all stages of concept development, from strategy to prototype, with a multifunctional team of strategists, psychologists, designers and technologists. Artificial Intelligence Emozionella AI enables apps to live and breathe with the user. Once implemented, the whole experience is adapted in real time to perfectly resonate with the context and personality of the user. Our offering is built to solve the challenges brands face when expanding their business into wearables. Define a value proposition that works for wearables Create apps so smart they deliver value at a glance • Deliver the value and the experience users crave • Create an intimate connection with the user • Power the whole mobile ecosystem to satisfy the new mobile consumer needs • Satisfy contextual needs • Speak to the customer at the right time • Boost app retention EMOZIONELLA’S OFFERING v.01c
  17. 17. Copyright © 2017 Emozionella®. All rights reserved. We have the right talent mix to deliver superior quality. Our product managers, technologists and designers work with fashion designers and psychologists to create the perfect app for any business strategy. COST-EFFECTIVE SOLUTIONS ARTIFICIAL INTELLIGENCE MULTIFUNCTIONAL TEAM To enable cuQng-edge experiences, we apply ar7ficial intelligence algorithms to our concepts. Now each app delivers its func7ons based on the individuality of the user. Why waste 7me and money working with different providers of app concepts and design? With Emozionella you’re just a step away from your en7re smartwatch app concept. Thanks to our flat organiza7on, we are far faster, and cheaper, than other consultants.  WHY CHOOSE EMOZIONELLA
  18. 18. Copyright © 2017 Emozionella®. All rights reserved. Past: ADV designing for Coca-Cola, Telefonica, Unilever, Bankia, Repsol, Founder "Milk the Agency" Achievements Mediastar game design award, AR synesthesia app concept and development, Cross-media app prototypes for broadcasting Expertise: UX design, Mobile app development, 3D modeling Past Brand design for Unilever, ADV design campaign for Renault, Co-founder of "Milk the Agency" Achievements Illustration and animation for major advertising and broadcasting companies, Bologna International Book Fair Award, OFFF Award Expertise Graphic design, 2D animation, illustration Past Nokia, Genertel (Generali Insurance), Sportnetwork (Amodei Publishing) Achieved Raised profits for Nokia with new smartphone services, boosted app success for Sportnetwork, delivered new concepts to Genertel insurance Expertise Product concepts, insights, business development, service management, ITIL Past Ernst & Young, Noema HR, Asset Management, Achieved Personality recognition model for AI; Hierarchical Interactive Training model Expertise Psychology, personality detection, AI, Coaching Psychology, HRFounder Founder Giuliano Valeri CEO & CIO Fabrizio Quintili Interactional psychologist / Artificial intelligence Raquel Garcia Chief Executive, CFO and lead designer Fabio Valeri Director of services, R & D Founded in 2015 in Spain, Emozionella is the first consulting company specializing in smartwatch app concepts. OUR MANAGEMENT TEAM
  19. 19. www.emozionella.com info@emozionella.com CONTACT US This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details, please contact Emozionella. Copyright © 2017 Emozionella All rights reserved. ECI_004_EN Start growing your business NOW!

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