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  1. 1. |<br />New Delhi, India<br />
  2. 2. Expression of Interest<br />May 25th, 2011<br />GAIN<br />
  3. 3. Contents<br />Team<br />Experience<br />Approach<br />Methodology<br />Apps so far<br />Capabilities<br />The edge we provide …<br />
  4. 4. Team<br />Started by 2 IIMA MBA grads, Riju Gupta & Saurabh Kumar. Riju is on the board of one of India’s largest publicly listed online education firm whereas Saurabh heads a successful venture he started delivering consultancy & services in online marketing to clients worldwide.<br />Technology team comprises of 4 people:<br />Kumar RahulGhosh: Incharge of technology, is tasked for delivering Social Media, Web and the technology roadmaps<br />Mohd. Chand: Symbian developer, has 5+ yrs experience on Symbian platform.<br />Arun Kumar: Android developer, has 2+ yrs experience on the Android platform.<br />GangeshwarMishra: iOS developer<br />
  5. 5. Experience<br />Summarily the technical team has a demonstrable grasp on the following technologies:<br /> Android<br /> Java<br />iPhone<br /> Web<br /> Social Media<br /> UI+UX<br />2D Games<br />
  6. 6. Usability, Design & Appearance<br />Social Media & Viral Growth<br />Scalability (across devices)<br />Analytics<br />Approach<br />
  7. 7. Approach: Usability, Design & Appearance<br />3 key differentiators across all platforms<br />Apple has an elaborate Human Interface Guidelines in place which every app must satisfy to be approved<br />We work with inhouse and our offshore design agencies to create a pixel perfect and engaging experience of our apps<br />We employ usability experts on projects as much as possible to create lucid flows within each app<br />
  8. 8. Approach: Social Media & Viral Growth<br />Apps encounter a major upward spiral due to word of mouth(WOM)<br />WOM is only generated if the experience generates a wow factor & has channels to spread the word integrated right in the app<br />We integrate Facebook & Twitter to help spread users spread word on the most popular channels right from the application, without the user losing context<br />
  9. 9. Approach: Scalability<br />Screen size fragmentation rampant in Android & Symbian<br />We have developed methods to develop for one screen size which scales across all screen sizes<br />Results in less time spent in porting of apps<br />Shorter time to market over the competition<br />Better and unified experience for the user<br />
  10. 10. Approach: Analytics<br />We can and do wire every app we build to measure statistics pertaining to the performance of the application in itself, and of the concepts employed therein.<br />All the data is made sense of and channeled back into all further releases of the same app as well as all future projects.<br />This practice results in better performing results in each release <br />
  11. 11. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 1: Project Initiation<br />NDA & Project Sign-off<br />Scope of work<br />Requirement Analysis<br />Resource Planning(Internal process)<br />First version Specifications drafted<br />
  12. 12. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 2: Planning<br />Macro Planning (Internal process)<br />Micro Planning (Internal process)<br />
  13. 13. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 3: Solution<br />Technical analysis (Internal process)<br />Requirements freeze<br />Detailed Specifications drafted & signed<br />
  14. 14. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 4: Design<br />Functionality, Flow & UI Design created<br />Low-level Design detailing(Internal process)<br />
  15. 15. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 5: Development<br />Implementation (Internal process)<br />Testing (Internal process)<br />Incremental releases (Internal process)<br />
  16. 16. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 6: Deployment<br />Final Build deployed<br />Delivery & Project Hand-off<br />
  17. 17. Methodology<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Step 7: Maintenance<br />Ongoing Technical Support<br />
  18. 18. Cricket World Cup 2011<br />IPL T20 2011 World Cup<br />Apps So Far<br />
  19. 19. CWC 2011: Key Points<br />Developed for the Symbian platform<br />From concept to release in 20 days<br />Supported more than 600+ handsets across 30 manufacturers<br />20,000 Installs in pilot phase lasting 1 week<br />Users from 12 countries<br />150k data requests served<br />
  20. 20. CWC 2011 Screens (for Symbian devices by Nokia, Sony Ericcson, etc.)<br />
  21. 21. IPL T20 2011 World Cup: Key Points<br />Developed for the Android platform<br />From concept to release in 20 days<br />Supported more than 300+ handsets across 18 manufacturers<br />Works on all Android screen sizes & devices(phones & pads)<br />Users from 29 countries<br />Supports Video playback<br />Twitter streaming<br />Facebook Integration<br />
  22. 22. IPL T20 2011 Screens (for Android devices)<br />
  23. 23. Capabilities<br /> So far we have earned a demonstrable expertise on the following technologies:<br />User Interface & Experience Design<br />GPS & Maps<br />Multimedia playback<br />Social Media integration & Remote APIs<br />Network Pull<br />2D Physics-based Games <br />Working with Phonebook & Inbox contents<br />
  24. 24. The edge we provide …<br />A crisp & prompt understanding of client’s need for the solution<br />Lower running & hence maintenance costs<br />Shorter time to market<br />The maximum possible coverage on a platform(in numbers), thereby maximizing reach<br />Understanding of all new age technology<br />Emphasis on differentiating your solution in the market<br />
  25. 25. Some of our clients …<br />
  26. 26. Contact Us<br /> Looking forward to working with you! We are available at the following mail addresses and numbers:<br /> |<br />+91 11 4107 6178<br />New Delhi, India<br />