The target audience for the magazine is 16-18 year olds who are either still in sixth form looking ahead to university or who have recently finished secondary school. To accommodate these two groups, the magazine will be split into two sections, one providing an introduction and the other addressing next steps for those in their final year. Additionally, the magazine will be designed to encourage self-expression, which is common for this age group. To suit the target audience, the magazine will have a bright yet professional design to attract attention while maintaining a mature tone.
My briefing about my target audience and how I can design my magazine to suit them.
1. Target audience.
The target audience for my Sixth Form magazine is 16 - 18 year olds.
These people are undergraduates, possibly looking for Universities to move
on to or have just moved from Secondary School. Therefore to accommodate
to these two categories I need to split the magazine in to two sections - one about
Introduction and the other regarding the Year 13's next steps in their lives.
Additionally, this time in the audience's life is when they usually express themselves.
Corresponding to this, I will design a magazine to encourage this.
To suit my target audience i should make my magazine bright, but professional because
I need to attract their attention whilst being mature.
