What Google is doing then use those insights to plan your link building strategy. These judgments are then used for ranking or not ranking webpages.

1. LINK BUILDING
STRATEGY
2020
Web: http://www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mobile: +91-85279572794/9/2020

2. How Search
Engine Use
Links
These judgments are
then used for ranking
or not ranking
webpages.
1
2
3
Judge if a webpage is
important.
Understand what topic the
webpage belongs to.
Identify spam.
Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020

3. Summary
Link Fundamental
1
2
3
4
Links tell search engines that your site
is important.
Links can be a sign of relevance for
keyword phrases.
Not all links are useful for ranking
purposes.
The best links are links are links given
freely by relevant sites.
A plan for cultivating links can be
useful for building a successful site.
5
Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020

4. Insights
What Google is doing
then use those
insights to plan your
link building strategy.
1
2
3
4
Cultivate Natural Citations
with Solution Pages
Don’t Be a Virus – Be Useful
Build Relationships with
People Not Sites
Link Begging
Become the Site You Want a
Link From
5
Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020

5. Cultivate Natural Citations
with Solution Pages
Insights
Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
1
Creating content is the solutions for those problems. This
can be the heart of a link building strategy. Some say it’s
difficult to build links to product pages. That’s true. That’s
why building links to Solution Pages is a more viable
strategy.
We believe that (in general) less people are reading
blogs. Other forms of content distribution that work well
on mobile devices have replaced blogs. Content on sites
like Instagram, YouTube and others are typical.
So need to find, where your audience is, then be there
with your content that solves problems. Create your
content so that it fits the context of where your audience
is.
4/9/2020

6. Don’t Be a Virus – Be
Useful
Insights
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director@ncsofttech.com || Mobile: +91-8527957279
2
4/9/2020
Usefulness is key. This is different from viral link strategies.
Viral link strategies are generally focused on trivial
emotional and reaction-based triggers, part of what is
referred to as the cult of distraction. This results in links
from a wide variety of irrelevant sites that may not be as
useful as the more relevant links and “shares” cultivated by
getting people excited about something that is useful.
Because, Link building is not about the quantity of links. It’s
about the rankings and sales lift that the links provide. The
quantity of links don’t matter anymore. That’s why viral and
link bait strategies are increasingly irrelevant, because the
links they generate are also irrelevant.

7. Build Relationships with
People Not Sites
Insights
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director@ncsofttech.com || Mobile: +91-8527957279
3
4/9/2020
Building relationships with the people behind related sites
makes a lot of sense. This is something which work.
Cultivating friends is a winning strategy for growing links.
Go to conferences. Go to industry shows. Contact the most
important people in your field.
Build relationships with those who are important in your
niche.

8. Link Begging
Insights
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director@ncsofttech.com || Mobile: +91-8527957279
4
4/9/2020
Link begging is an oldie but it’s a goodie. The best way to
meet someone is to reach out and say, “Hi.”
This is an important way to get the ball rolling on ranking.
Be prepared for more failures than successes.
Don’t scale your outreach. You’ll lose quality opportunities
along the way.

9. Become the Site You Want
a Link From
Insights
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director@ncsofttech.com || Mobile: +91-8527957279
5
4/9/2020
Put yourself out there. Become the authority you want a link
from.
What kind of site is the kind you’d like to have a relevant
link from.

10. Takeaway
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director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
When Google’s algorithm was aligned with links it made
sense to tune the SEO strategy to links. Now that Google is
focusing on users, solutions and niches, the link building
approach has to shift as well. We have a pragmatic
approach SEO. Our strategy bends with the direction the
Google wind is blowing. We don’t do platitudes.
**The chief reason is that Google’s algorithm is tuned
toward pleasing users.**
All of the above are methods for establishing authority,
cultivating traffic, and making your site known. What ties all
the points together is focusing on people, on users.

11. How To Build
Links
Google’s become
more accurate about
categorizing links by
topics.
Link Building 101 – Suggest a Link
Improve the Suggest a Link Strategy
Why Link Quotas Can Be Counterproductive
State of Link Building Today
Coordinate Content with Links
Offline Marketing Tactics for Online Links
Advanced Link Building
A
B
C
D
E
F
G
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director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020

12. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
This is an old yet, but effective link building strategy. It’s
called the Suggest a Link Campaign. It is a link building 101
strategy that can form the basis of a long term link strategy.
The suggest a link method can be as simple as telling
others about your site. It’s an effective way to build links and
rank a site. Suggest a Link is easy for beginners to
understand. Suggest a link building consists of finding
websites that link to pages like yours and asking the
publishers to link to your page. This type of link building
works best with websites that have a resources or links
pages. But keep in your mind relevance is important for link
building.
Link Building 101 – Suggest
a Link

13. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
Improve the Suggest a Link
Strategy
This is an old yet, but effective link building strategy. It’s
called the Suggest a Link Campaign. It is a link building 101
strategy that can form the basis of a long term link strategy.
The suggest a link method can be as simple as telling
others about your site. It’s an effective way to build links and
rank a site. This type of link building works best with
websites that have a resources or links pages. Link building
conversion rate will be improved within this strategy.

14. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
Why Link Quotas Can Be
CounterProductive
The concept of coordinating content creation with the link building
process and discusses why link building quotas can sometimes result in
links that do not improve sales.
A problem facing link building today projects is a disconnect between
the goals of link building (more links) and the goals of the company
(more sales/leads/ad views). Additionally, there are “other signals” that
may be playing a role. This results in link strategies with diminishing
effect. The link builder did what they needed to do to fulfill their
contract.
This resulted in links that met agreed upon metrics. Yet despite having
an agreement about links, the quality of the links still fell short and the
project resulted in no increase in traffic, sales or leads.
There were two reasons that the link building project failed:
@. Link building was not coordinated with the content
@. The Link building was focused on meeting quotas and metric
benchmarks
The links did not match the high quality of the site itself.
So, best link building should have some degree of integration and
coordination with a content strategy.

15. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
State of Link Building Today
Links still matter, but content has , in expert opinion, gained
increasing influence in what ranks. Here are some points:-
 First Barrier to the SERPs: The Core Algorithm.
 Second Barrier to the SERPs: Content Analysis.
 Trustworthiness and Links.
 The takeaway for link building.
 Can Google Identify Paid Links.
 Link Distance Ranking Algorithms.
 Links Overruled
In order to stay in the SERPs it’s important to think about the
outbound links on your site and the sites you obtain links from.
Think in terms of reduced link graphs, with non-spam on the
outside stuck within their own cliques and the non-spam on the
inside within the trusted Reduced Link Graph.
Reduced link graphs are a way that search engines can identify
high quality websites and remove low quality spam sites from
the link ranking calculation. Published research demonstrates
that reduced link graphs are an effective way to rank links.

16. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
Coordinate Content with
Links
Concept of coordinating the link building process with the
content creation initiative. Specifically it links three qualities
of content and links that can influence the success of a link:
 Meaning of a Search Query
 Topic of a Link
 Topic of a Web Page
Content creation and link acquisition should coordinate with
each other is because of how tightly Google matches the
context between the page where a link is created and the
page that the link is pointing to and the search query a
searcher is making.
Of course, the page on which the link originates has to be on
a topically relevant. And that should ideally exist on a site
that is topically relevant. And that site should ideally belong
to a topically relevant branch of the link graph.

17. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
Offline Marketing Tactics for
Online Links
These are marketing related tips that help solve the link
building problem without having to engage in traditional link
building activities. Clearly a link building initiative will
improve while employing a wide range of strategies. But if
traditional outreach link building isn’t viable, then these tips
offer an alternative:-
 Advertising
 Social Media
 Public Speaking & Industry Events
 Podcasting
 Building Relationship

18. Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
Advanced Link Building Create a “virtual” anchor text when the anchor text is
missing. The purpose of creating this kind of “virtual” anchor
text is to give the link the context that a traditional anchor
text would give.
The role of anchor text has always been about
understanding what a page is about. Google Patent Update
Suggests Change to Anchor Text Signal

19. Why Scholarship Links Building Fail. ?
Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
What is Scholarship
Link Building.?
Scholarship link
building is the
practice of offering
a scholarship for the
purpose of
attracting links from
dot EDU web pages.
Links from
scholarship
context are
irrelevant.
Scholarship
Links Make
Businesses
Relevant
for
Scholarship
Business
Scholarship
Pages
Become
Important
Dot EDU
Links Do
Not Have
Extra Link
Power
Scholarship
Links Do
Not Help
Rankings
1 2 3 4 5

20. How do you build links in an
ethical manner that positively
impacts your website and
brand image? Here are three
ethical link building strategies.
Web: http://www.ncsofttech.com || E-Mail:
director@ncsofttech.com || Mobile: +91-8527957279
4/9/2020
Ethical Link Building
Strategies
One of the
most ethical
sources of
backlinks
online is being
a journalistic
source of
information.
This type of
ethical link
building is a
needle in a
haystack link
building tactic.
Guest posting.
It’s been a
debate for a
long time
whether or not
guest posting
“works” or if it
should be done
for links or not.

21. ThankYou
Naresh Chauhan
+91-8527957279; +91-6370182504
director@ncsofttech.com
www.ncsofttech.com/