Blooming Together_ Growing a Community Garden Worksheet.docx
L6 Global Media Introduction
1. Global Media Introduction – L6
Unit G325: Section B – Critical Perspectives in Media
Wednesday 19th March 2014
2. Why?
Aims & Objectives
• Re-cap Prior learning and TEST knowledge
of key terms/theory covered so far.
• Explain what the Key term “Globalisation”
means
• Focus on an Institutional Case Study
example and refer to Waters (1995) theory
of how this institution “occupies the
planet”
• Review the learning.
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates,
using terminology
appropriately and (AO1)
Apply knowledge and
understanding to show
how meanings are
created when analyzing
media products.
3. YOU MUST write down what the term
means and give a case study
example/statistic to back up your
understanding!
YOU COULD give more than one
example.
WHAT DO YOU ALREADY KNOW?
IMPORTANT!
Referencing in the Exam in the appropriate manner is going to be CRUCIAL!
6. Jenkins – (200_) defined convergence as…
the “co-operation between multiple m____ industries” in
providing media c_________s with the “kinds of
entertainment experiences they want”.
Examples?
6
edia
onsumer
7. 1) Which print media institution
wrote the article?
2) What does the headline connote
about their attitude towards “we
media”
8. “..the survival of old fashioned
mass media / corporate media
power” (OCR) – This is something
YOU MUST consider in the exam
when giving a case study example
like this?
Key term: Mediation
How media institutions have control and power over
media regulation, consumption and production.
9. Irvine (2006) on global
Digital Media transform
the social World stated…
“modern media simply dissolve time, distance,
place and culture that once divided the globe”
10. Irvine (2006) on global Digital Media
transform the social World stated…
“modern media simply dissolve time, distance, place and culture
that once divided the globe”
However….
Source: http://news.sky.com/story/1206329/the-great-firewall-blocking-facebook-in-china
“Facebook falls into a category of websites that China's
Communist leaders deem unsuitable for their population.
Others include Twitter and YouTube”.
It has 1.2 billion active users globally, 757 million of
whom log on daily. Many more than that will have
flirted with it over the past decade.
But Facebook remains beyond the reach of one fifth
of the world's population - the 1.3 billion people of
China.
11. Robertson (1994) defines the term Globalisation
as…
“Both the compression of the
world and the intensification of
consciousness of the world as a
whole”
13. http://www.forbes.com/sites/parmyolson/2014/03/07/the-secret-to-yahoos-latest-news-app-one-teenagers-old-school-approach/
Source:
7th March 2014
The Secret To Yahoo's Latest News App:
One Teenager's Old School Approach
Robertson (1994)
Yahoo News Digest
Ideologies
Leadbetter (2009)
Enter a new kind of authority in telling the news, one focused not so much on scoops and truth, but the limited ability
of the human brain to process information.
Nick D’Aloisio - the 18-year-old entrepreneur whosold his summarization app to Yahoo in April 2013 for $30 million —
most of it cash which went straight into a trust fund. Since then he’s taken his anti-data-glut approach further by
revamping Summly and turning it into Digest.
Gillmor (2004)
Jenkins (2006)
Lull (2006)
Barker (2001)
Key Terms
Technological Determinism
Constructionist View
Liberal Pluralism
Web 3.0
Miniturisation
15. Globalisation
Marshall Mcluhan (1960) wrote – actually
predicted – that globalisation would
come about as a result of society being
“increasingly mediated”
Rupert Murdoch – Chairman and CEO
Connotations of this
institutional ident?
1) What does this connote?
2) What impact has this had on audience
behaviour and consumption of
contemporary (modern) media
products?
16. Criticism towards this media giant:
News Corporation “dominates the planet” (Waters – 1995) and is thus an “aggressive
global trailblazer” (Blau – 2005)
YES OR NO?
18. The phone hacking scandal of July 2011
Lord Leveson expresses his concern over the scandal by stating “.. any failure within
the media affects all of us”.
Cons of Globalisation
19. Outfoxed: Rupert Murdoch’s War on Journalism (2004)
You are going to watch some examples from a documentary that openly criticizes one of
the media products under the News Corporation umbrella Fox News.
YOU MUST write down some key verbal codes to come from the documentary on the
worksheet you have been provided that represent the power and authority to lead (or
mislead) society – this is known as Hegemony.
21. Prove what you have learnt:
News Corporation “dominates the planet” (Waters – 1995) and is thus an “aggressive
global trailbalzer” (Blau – 2005)
YES OR NO?
YOU MUST give examples from your notes and write down whether you AGREE (YES) or
DISAGREE (No) with this statement.
EXTENSION – YOU COULD outline some of the pro’s and con’s of Globalisation based on
what you’ve learnt today as well.
22. What have you learnt today?
• Do you know what McLuhan predicted about how we would force
changes – Term begins with M?
• Do you know who said that News Corp. is an “aggressive trailblazer” –
Begins with B ?
• Do you know what Lord Leveson said about the media?
Or…..
23. Question:
The media has enabled us to be
"part of the experiment as well as
conducting it" (Leadbetter - 2009). -
Discuss.
DUE:
Thursday 20th March
