2. You may use this Page ONLY to guide you on structure for your answer.
Key areas to address – Main Body - P E A
Point
Evidence
Analysis
• Use language from
the Question
• Introduce a
theory(s)/key term(s)
and a Case Study
• Relevance to the
Question – Statistics;
Verbal Codes
• YOU COULD apply
theory HERE as well
• Relevance to the
Question –
Link Back and Conclude

3. Point
Evidence
Analysis
• Use language from
the Question
• Introduce a
theory(s)/key term(s)
and a Case Study
• Relevance to the
Question – Statistics;
Verbal Codes
• YOU COULD apply
theory HERE as well
• Relevance to the
Question –
Link Back and Conclude
8 The internet has revolutionised the way in which media products are produced
and consumed. Discuss. [ 50 ]
Twitter is an example of microblogging that
conforms to Habermas’ (1991) ideology of a
media product focussing primarilly on ‘celebrity
and trivia’ that has revolutionised media
production and consumption simultaneously.
Point
Evidence
Twitters 241m active users are now
able to re-tweet and #hashtag
(Metro – March 21st 2014) all over
the World about their favourite
‘stars’, as well as use this product as
a platform to ‘flower’ (De Sola –
1977) their voices on current affairs
issues and in the process take on the
role of a news regulator and
prosumer of news.
Habermas’ (1991)
Do other products offer the same focus?
Analysis
This is one of many e-media
products that have
revolutionised consumer
behaviour and in the process
could well have eroded
‘normal social behaviour’
(Chomsky) as our fascination
for soft news over news of
great magnitude (Galtung &
Ruge) continues to develop.

4. Unit G325:
Critical Perspectives in Media
Practice
• Make sure you put your name on the front of the answer booklet clearly.
• Make sure you clearly state in the margin which question you have answered – for
example 4 or 5 or 8 or 9
• You have 1 HOUR to answer all 1 question for Section B
Tips! 
• Make sure you follow a PEA style format if in doubt!
• Make sure you apply Theory, Key Terms and Statistics to emphasise your
argument
• Give evidence to support your points for EACH question
• Make sure you outline your argument FOR or AGAINST through connectives
• Manage your time effectively and aim for 5 Case Study Examples