Presented at the Diploma and Master Programs in Biomedical and Health Informatics, Faculty of Tropical Medicine, Mahidol University, Bangkok, Thailand on October 5, 2021
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Nawanan Theera-Ampornpunt, M.D., Ph.D.
2003 M.D. (First-Class Honors)
2011 Ph.D. (Health Informatics), University of Minnesota
Deputy Dean for Operations and Lecturer, Department of Clinical
Epidemiology and Biostatistics
Faculty of Medicine Ramathibodi Hospital, Mahidol University
Interests: Health IT for Quality of Care, Social Media,
IT Management, Security & Privacy
www.SlideShare.net/Nawanan
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As a citizen, what do you expect from the government
in a New Virus Outbreak situation?
•Full Grasp of the Situation
•Communication
•Speaking the Truth
•Competence
•Situation Under Control
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As a citizen, what do you expect from the government
in a New Virus Outbreak situation?
Image from Pixabay
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CDC’s Resources on
Crisis & Emergency Risk Communication
https://emergency.cdc.gov/cerc/ppt/CERC_Introduction.pdf
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Trust & Credibility
4 factors that people would perceive as trusted & credible
•Empathy & caring
•Honesty & openness
•Dedication & Commitment
•Competence & Expertise
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Beginning an Outbreak Response
•Determining Roles & Responsibilities
•Situational Awareness
•Identify affected populations (target audiences)
•Identify behavioral factors that might place persons at risk
•Identify partners who might be able to reach affected populations
•Identify perceptions in the community that might affect communications
•Communications Strategy
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Effective Messaging During Outbreak Responses
•Start with empathy
•Identify & explain the threat
•Explain what is currently known and unknown
•Explain what actions are being taken and why
•Share dilemmas
•Foreshadow possibilities of future changes
•Emphasize a commitment to the situation
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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5 Pitfalls to Avoid
•Mixed messages from multiple experts
•Information released late
•Paternalistic attitudes
•Not countering rumors and myths in real-time
•Public power struggles & confusion
https://emergency.cdc.gov/cerc/ppt/CERC_Introduction.pdf
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Do’s & Don’ts of Being a Spokesperson
https://www.cdc.gov/eis/field-epi-manual/chapters/Communicating-Investigation.html
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Drafted by Dr. Nawanan Theera-Ampornpunt
Approved by the National Health Commission
Published in the Royal Gazette on March 24, 2017
http://www.ratchakitcha.soc.go.th/DATA/PDF/2560/E/088
/12.PDF
Social Media Best Practices: Announcement of the National Health
Commission on Social Media Guidelines for Health Workers, B.E. 2016
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•Respect for the Law
•Respect for Professional Ethics
•Respect for Institutional Policy
•Respecting Human Dignity and Avoiding Defamation and Cyber-
bullying
•Report of Misconduct
•Academic Freedom
Social Media Guidelines: General Principles
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•Maintaining Professionalism
•Pausing Before Posting
•Appropriate Behaviors Online
•Privacy Settings and Separating Personal and Professional Information
•Periodic Self-Auditing
Social Media Guidelines: Professionalism
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•Protecting Information Security and Non-Disclosure of Patient
Information
•Informed Consent
Social Media Guidelines: Patient Privacy Protection