http://www.natureoptimized.com/#!adhd-diet-blog/cvhu/phospholipids--ps--and--pc--and-adhd - Omega-3 fatty acids (link to Essential FA blog) and phospholipids are highly concentrated in the brain. Our brains simply don’t work right without them. Omega 3 fats build all brain cell membranes with the help of phospholipids, which are structurally crucial to cell health as they are the main component of the plasma membrane found around every brain cell. The two most important phospholipids to know are phosphatidylserine (PS) and phosphatidylcholine (PC), because without them you can’t have healthy membranes.

2. Brain Cell Membranes
Growing up, I played with legos a lot. I could spend hours with them. In fact, there was only one thing I
hated-missing pieces. I’d have my masterpiece ready to go, and then I wouldn’t be able to find just a few
crucial blocks. Agony! Because how’s my lego jet going to fly with pieces missing from a wing? As it turns
out, our brains work the same way-if you’re missing key building blocks, it just isn’t all it could be. Omega-3
fatty acids (link to Essential FA blog) and phospholipids are highly concentrated in the brain. Our brains
simply don’t work right without them. Omega 3 fats build all brain cell membranes with the help of
phospholipids, which are structurally crucial to cell health as they are the main component of the plasma
membrane found around every brain cell. The two most important phospholipids to know are
phosphatidylserine (PS) and phosphatidylcholine (PC), because without them you can’t have healthy
membranes.

3. Brain Cell Receptors
The brain cell receptors that catch neurotransmitter signals like dopamine (attention and motivation), serotonin
(happiness), and acetylcholine (memory) are located inside the fatty cell membrane. For cell communication to
function properly, it’s important to have a steady supply of these healthy membrane building blocks. PS is
naturally found in every cell membrane in the body, but the human brain has extremely high amounts. This
structural barrier (a.k.a. membrane) regulates which nutrients enter the cell and which toxins are pushed out.
Consequently, PS is extremely important in neurotransmitter flow and effective communication
between brain cells. Several clinical studies have found that supplementing with PS is effective in helping brain
cells work more efficiently, improving focus and cognitive function, attention, learning, memory, mood, and
stress reduction.Phospholipid #2, PC, has been found to stimulate a process called neurogenesis, which helps
make new brain cells and neural connections. PC also helps maintain concentration, memory, and mood.

4. Pure Clarity
Pure Clarity contains an exceptional phospholipid and essential fatty acid blend to promote effective
communication between brain cells and enhanced neurotransmitter function. Your brain cells are nourished so
you can function at your optimal level. Yep-no missing pieces!
Crook, TH, et al. 1997. Effects of phosphatidylersine in age-associated memory impairment.
Neurology 41 (5):644-49.
S. L. Ladd et al. Clin Neuropharmacol. 1993. Dec;16(6): 540-549.
Hellhammer, J. et al. 2004. Effects of soy lecithin phosphatidic acid and phosphatidylserine complex
(PAS) on the endocrine and psychological responses to mental stress. Stress 7 (2):199-26.
Kidd, PM. 1999. A review of nutrients and botanials in the integrative management of cognitive
dysfunction. Altern Med Rev 4 (3):144-61.

5. Brain Research Article
Brain Research article on supplementation of choline - http://www.nhiondemand.com/getabs.aspx?id=11551
Get Smarter: A Powerful Brain-Boosting Supplement You've Never Heard Of
http://www.forbes.com/sites/melaniehaiken/2013/01/16/a-key-brain-boosting-supplementyouve-never-heardof/
Blood phospholipid fatty acid analysis of adults with and without attention deficit/hyperactivity disorder. Young
GS, Maharaj NJ, Conquer JA. - http://www.ncbi.nlm.nih.gov/pubmed/15134138
Nutr J. 2008 Feb 14;7:8. doi: 10.1186/1475-2891-7-8.
Fatty acid status and behavioural symptoms of attention deficit hyperactivity disorder in adolescents: a casecontrol study. Colter AL, Cutler C, Meckling KA.
http://www.ncbi.nlm.nih.gov/pubmed/18275609