Data driven storytelling

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Nathan Gasser

Presentation to Philly NetTuesday

Government & Nonprofit

Data Driven Storytelling
“The universe is not made of atoms,
it is made of stories.”
Muriel Rukeyser

Nathan Gasser
ngasser@rockriverstar.com
Briana Morgan
brianalmorgan@gmail.com

Humans are wired for storytelling
Stories are how we imagine possibilities, encode our values, and
teach lessons to the next generation. Stories impart facts,
opinions, judgments, and emotions. Stories have a unique power
to both inform and persuade.

We live in a results-driven world
Nonproﬁts are expected to be “run like a business”
Foundations make “investments”, not grants

Elements of a good story
Se#ng
Where
are
we?

Why
are
we
here?

Characters
Protagonists
&
Antagonists

Conﬂict
&
Poten8al

Plot
Beginning,
Middle,
End

Backstory,
Ac8on,
Resolu8on

Detail
Detail,
not
digression

Whose story is it?
Do you want people to explore and come to their own
conclusions?
Or you have a message you want them to take away?

Tableau Public
Best for:
• Making & sharing a quick story
• Data you don’t mind making public

Highcharts
Best for:
•  Web developers who know JavaScript
•  Embedding in a website with dynamic data

d3.js
Best for:
•  Developers who really really love JavaScript
•  Complicated data you can’t show with normal
charts

More examples if we have time…
•  Charts
–  http://viz.healthmetricsandevaluation.org/gbd-compare/
•  Maps
–  http://pooreconomics.com/data/country/home
•  Interactive
–  http://foods.bridgingthegapresearch.org
•  Immersive Presentation
–  http://rwjf.org/maketobaccohistory

Data-Driven Storytelling
In Ten Easy Steps!
1.  Draft your story
2.  Gather & process the data
3.  Select a presentation style (Classic, funky, map, infographic;
interactive vs static) and a tool (Oﬀ the shelf? Custom built?)
4.  Load the data & create your visualization
5.  Add your narrative
6.  Make it beautiful
7.  Test it and make it better
8.  Release it & promote it
9.  Keep the data updated (Daily? Yearly? Real-time?)
10.  Impact the world

Your Story
•  Who are your characters – your heroes
and villains?
•  Who’s your audience? Do they know
your characters?

Your Data
•  What data will you need to tell this
story?
•  Do you have it now, or can you easily
acquire it?
•  Will it need to be processed and
analyzed, or just presented?

Your Stage
•  How can you best reach your audience
with this story?
– Your website? Social media? Email? Print?
•  What do you want them to take away
from your story, and what actions can
they take?
•  How will you measure the impact your
story has?

Thanks for Listening!
Nathan Gasser
ngasser@rockriverstar.com
Briana Morgan
brianalmorgan@gmail.com

Similar to Data driven storytelling

Human brains are wired for storytelling. Stories are how we imagine possibilities, encode our values, and teach lessons to the next generation. Stories impart facts, opinions, judgements, and emotions. Stories have a unique power to both inform and pursuade. We'll briefly explore the elements of a good story, then dive into a number of ways to use data to tell compelling stories. From simple infographics, to interactive data visualizaions, from basic tools like Excel to more sophistitacted data mining tools -- the toolkit is large and expanding rapidly. Finally we'll bring things back to the Drupal site you've already got, or the one you're working on, or planning. We'll explore a variety of modules, tools and techniques you can use to leverage the power and extensibility of Drupal to make it a first-class platform for data-driven storytelling. “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling “The universe is not made of atoms, it is made of stories.” ― Muriel Rukeyser

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Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world. Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world. Competition is fierce; you’re essentially 1-click away from disaster. It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun? In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else. We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty. It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder. Nor how you are going to “change the world”. They’ve heard it all before. Nothing seems to work in marketing? Can’t figure out who to blame? Ask yourself, what’s your strategy & how are you telling your story? Story matters in creating your own certainty, your own future for the real hero, your customers. This is your strategy. Welcome to digital storytelling. #digitaltransformation #strategy #leadership

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Data driven storytelling

1. Data Driven Storytelling “The universe is not made of atoms, it is made of stories.” Muriel Rukeyser

2. Nathan Gasser ngasser@rockriverstar.com Briana Morgan brianalmorgan@gmail.com

3. Why Storytelling?

4. Humans are wired for storytelling Stories are how we imagine possibilities, encode our values, and teach lessons to the next generation. Stories impart facts, opinions, judgments, and emotions. Stories have a unique power to both inform and persuade.

5. Why Data?

6. We live in a results-driven world Nonproﬁts are expected to be “run like a business” Foundations make “investments”, not grants

7. Let me tell you a story…

8. Elements of a good story Se#ng Where are we? Why are we here? Characters Protagonists & Antagonists Conﬂict & Poten8al Plot Beginning, Middle, End Backstory, Ac8on, Resolu8on Detail Detail, not digression

9. Whose story is it? Do you want people to explore and come to their own conclusions? Or you have a message you want them to take away?

10. How about the data?

11. Tableau Public Best for: • Making & sharing a quick story • Data you don’t mind making public

12. #MakeoverMonday

13. Highcharts Best for: •  Web developers who know JavaScript •  Embedding in a website with dynamic data

14. d3.js Best for: •  Developers who really really love JavaScript •  Complicated data you can’t show with normal charts

15. More examples if we have time… •  Charts –  http://viz.healthmetricsandevaluation.org/gbd-compare/ •  Maps –  http://pooreconomics.com/data/country/home •  Interactive –  http://foods.bridgingthegapresearch.org •  Immersive Presentation –  http://rwjf.org/maketobaccohistory

16. Data-Driven Storytelling In Ten Easy Steps! 1.  Draft your story 2.  Gather & process the data 3.  Select a presentation style (Classic, funky, map, infographic; interactive vs static) and a tool (Oﬀ the shelf? Custom built?) 4.  Load the data & create your visualization 5.  Add your narrative 6.  Make it beautiful 7.  Test it and make it better 8.  Release it & promote it 9.  Keep the data updated (Daily? Yearly? Real-time?) 10.  Impact the world

17. Workshop Time

18. Your Story •  Who are your characters – your heroes and villains? •  Who’s your audience? Do they know your characters?

19. Your Data •  What data will you need to tell this story? •  Do you have it now, or can you easily acquire it? •  Will it need to be processed and analyzed, or just presented?

20. Your Stage •  How can you best reach your audience with this story? – Your website? Social media? Email? Print? •  What do you want them to take away from your story, and what actions can they take? •  How will you measure the impact your story has?

21. Links n’ Stuff http://bit.ly/216QxUn

22. Thanks for Listening! Nathan Gasser ngasser@rockriverstar.com Briana Morgan brianalmorgan@gmail.com

Data driven storytelling

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