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John Horn Cannexus 2010 Storytelling Your Career

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John Horn Cannexus 2010 Storytelling Your Career

  1. 1. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC
  2. 2. Storytelling: Overview Stories Spot | Create | Deliver
  3. 3. Storytelling: Preliminary Findings Challenge | Connection | Creativity
  4. 4. Storytelling: Preliminary Findings Adventure
  5. 5. Storytelling: Preliminary Findings Transparency
  6. 6. Storytelling: Preliminary Findings YSM
  7. 7. Storytelling: Preliminary Findings Resilience
  8. 8. Storytelling: Preliminary Findings Troubleshooting | WOO
  9. 9. Storytelling: Preliminary Findings Writing and Talking
  10. 10. The Horn of Africa "A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun."          - Gil Courtmanche, A Sunday at the Pool in Kigali "If people never did silly things, nothing intelligent would ever get done."          - Ludwig Wittgenstein, on John going to Africa
  11. 11. Storytelling: Preliminary Findings Love | Laugh | Cry
  12. 12. Storytelling: Preliminary Findings Rwandan Proverb
  13. 13. Storytelling: Preliminary Findings Community
  14. 14. “ collecting ideas from everywhere and using them to build community” John Horn
  15. 15. “ collecting ideas from everywhere and using them to build community” The Bornks!
  16. 16. “ collecting ideas from everywhere and using them to build community” Johnism
  17. 17. Endorsements <ul><li>“ John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.” </li></ul><ul><li>- Howie Outerbridge, Director, UBC Career Services </li></ul><ul><li>“ John Horn has superpowers. Here they are: 1. Super Giggle. 2. Intergalactic flight (without leaving the room). 3. Dental hygiene. </li></ul><ul><li>- David Sovka, Marketing Director, Camosun College </li></ul>
  18. 18. Embrace Johnism <ul><li>Let’s take less than seven minutes to introduce ourselves to each other. Try using a story. </li></ul><ul><li>Edutainment </li></ul><ul><li>“ People who live in glass houses…” </li></ul><ul><ul><li>Let me explain . </li></ul></ul><ul><li>A Modest Proposal for Right Now </li></ul><ul><li>My Classroom Policy </li></ul>
  19. 19. Learning Outcomes <ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Recognize the value of narrative as it relates to career development </li></ul><ul><li>Identify a fantastic, six step formula for creating a great story </li></ul><ul><li>Tell (and teach to tell) great, formula-inspired stories using three important mediums: in print, in person and digitally </li></ul><ul><li>Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too) </li></ul>
  20. 20. Data and Findings <ul><li>Cliff Atkinson | presentation as narrative – the arc of the story </li></ul><ul><li>Sir Ken Robinson | good stories reflect our element </li></ul><ul><li>Chip and Dan Heath | ideas that are made to stick </li></ul><ul><li>Tom Peters | we are “branded, branded, branded” </li></ul><ul><li>Malcolm Gladwell | lying outside the tipping point </li></ul><ul><li>Andy Goodman | storytelling as best practice </li></ul><ul><li>This Story’s Villains | the curse of knowledge, the presentation not the message, decision paralysis </li></ul><ul><li>Backpocket COO | creating a painted picture </li></ul>
  21. 21. Data and Findings <80%
  22. 22. Data and Findings “ Statistics are like people; if you torture them long enough they will say whatever you want.”
  23. 23. BRANDING!
  24. 24. <ul><li>Fun activity! </li></ul><ul><li>Creating a story that sticks </li></ul><ul><li>Developing a great career narrative </li></ul>Telling a Great Story
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  26. 26. U BCCE RICR CMPJ FKN ATON ASA
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  28. 28. UBC CERIC RCMP JFK NATO NASA
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  30. 30. Make Your Story Stick <ul><li>Six Steps to Make Your Story Stick </li></ul><ul><li>Simple | strip your story down to its core </li></ul><ul><li>Unexpected | transform common sense into uncommon sense </li></ul><ul><li>Concrete | explain your value in terms of human action </li></ul><ul><li>Credible | help your audience test your idea for themselves </li></ul><ul><li>Emotional | make people feel something </li></ul><ul><li>Stories | mentally rehearse a situation before you’re in it </li></ul>Source: Chip and Dan Heath, Made to Stick
  31. 31. Make Your Story Stick <ul><li>Things in Threes | what is your idea’s core? </li></ul><ul><li>Simple | strip your story down to its core </li></ul><ul><li>Choose | if you remember one thing about myself or my organization it should be ____________ </li></ul><ul><li>Schema | what is a pomelo? </li></ul><ul><li>Example | “Names, names, names” and “THE low-cost airline” </li></ul>
  32. 32. Make Your Story Stick <ul><li>Things in Threes | why are you interesting? </li></ul><ul><li>Unexpected | transform common sense into uncommon </li></ul><ul><li>Gap Theory | make the complex simply surprising </li></ul><ul><li>“ YSM” | surprise your clients so they surprise themselves </li></ul><ul><li>Example | “have you heard about the Somali Coast Guard?” </li></ul>
  33. 33. Justin Rutka <ul><li>Friend </li></ul><ul><li>Teacher </li></ul><ul><li>Actor </li></ul><ul><li>Unexpected </li></ul>
  34. 34. Make Your Story Stick <ul><li>Things in Threes | make your story like real life </li></ul><ul><li>Concrete | explain your value in terms of human action </li></ul><ul><li>Talkin’ | language is abstract, your story shouldn’t be </li></ul><ul><li>Velcro Theory | David Rubin thinks your ideas need “hooks” </li></ul><ul><li>Example | communicating your value as a small business plan </li></ul>
  35. 35. Make Your Story Stick <ul><li>Things in Threes | make your story believable </li></ul><ul><li>Credible | help your audience test your idea for themselves </li></ul><ul><li>Subjective Facts| fill up on details, like Historians do </li></ul><ul><li>Professionalism | dress and behave like the people who work where you want to </li></ul><ul><li>Example | research and knowledge makes you stand out </li></ul>
  36. 36. Make Your Story Stick <ul><li>Things in Threes | get people to care </li></ul><ul><li>Emotions | make people feel something </li></ul><ul><li>The Element | find the intersection of your talent and passion </li></ul><ul><li>The Truth| share a touching personal account </li></ul><ul><li>Example | you will feel disgusted and inspired </li></ul>
  37. 37. Make Your Story Stick <ul><li>Things in Threes | get people to act </li></ul><ul><li>Stories | mentally rehearse a situation before you’re in it </li></ul><ul><li>Be prepared | embrace self-interest and have an agenda </li></ul><ul><li>Example | Entitled and affluent business students in the DTES </li></ul><ul><li>Formula | My boss’s storytelling tips come in a CAR </li></ul><ul><ul><li>C – the context or situation </li></ul></ul><ul><ul><li>A – the actions you take to address the above </li></ul></ul><ul><ul><li>R – the results achieved (primary and secondary) </li></ul></ul>
  38. 38. The Storytelling Formula <ul><li>Plot types | challenging, connection, creativity </li></ul><ul><li>Formula | create your storytelling culture </li></ul><ul><ul><li>Who’s the protagonist? </li></ul></ul><ul><ul><li>What’s the hook? </li></ul></ul><ul><ul><li>What keeps it interesting? </li></ul></ul><ul><ul><li>Where’s the conflict? </li></ul></ul><ul><ul><li>Have you included telling details? </li></ul></ul><ul><ul><li>What’s the emotional hook? </li></ul></ul><ul><ul><li>Is the meaning clear? </li></ul></ul>Andy Goodman, When Bad Presentations Happen to Good Causes
  39. 39. Relevance to Career Education <ul><li>The Organization | create a compelling value proposition </li></ul><ul><li>The Person | engage the people who evolved with storytelling </li></ul><ul><li>The FIVE Best | importance of defining our career stories </li></ul><ul><li>Knowing Audiences | …and hooking them with Velcro </li></ul><ul><li>The Mediums | stories transcend everything…even résumés! </li></ul>
  40. 40. Your Presentations <ul><li>“ Powerpoint is like a loaded AK-47: you can do very bad things with it.” </li></ul>
  41. 41. <ul><li>A Case Study from the Sauder School of Business </li></ul><ul><ul><li>In Print </li></ul></ul><ul><ul><li>In Person </li></ul></ul><ul><ul><li>Digital </li></ul></ul>STORYTELLING: THINGS IN THREES
  42. 42. Storytelling: Sauderized
  43. 43. Storytelling: Sauderized ©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas) Specialization and Training Volunteer work Work Experience Networking Job Opportunities Mentors Academic Courses
  44. 44. <ul><li>“ If we were meeting here five years from today, looking back over those five years, what has to have happened during that period for you to feel happy with your progress?” </li></ul><ul><li>©Copyright Dan Sullivan, Strategic Coach: The R-Factor Question </li></ul>Career Development Term Project <ul><li>Ideally, this exercise combines a bit of “event-simulation” (working out a problem through narrative) and “outcome-simulation” (focusing on the desired future outcome). </li></ul>
  45. 45. Things in Threes | Limitations <ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul>
  46. 46. Things in Threes | Strengths <ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul>
  47. 47. Things in Threes | Opportunities <ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul>
  48. 48. Discussion | Your Story In Print <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways you deliver this in print story? </li></ul><ul><li>How is showcasing this version (in print) better than doing it in any other way? </li></ul>
  49. 49. Discussion | Your Story In Person <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways you deliver this in person story? </li></ul><ul><li>How is showcasing this version (in person) better than doing it in any other way? </li></ul>
  50. 50. Discussion | Your Story In Person <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways you deliver this digital story? </li></ul><ul><li>How is showcasing this version (digital) better than doing it in any other way? </li></ul>
  51. 51. Digital Examples are pretty cool… <ul><li>Telling your professional story on YouTube </li></ul><ul><li>Blogging about life, the universe and everything </li></ul><ul><li>Best. Value proposition. Ever. From The Dark Knight </li></ul><ul><li>How do you engage students today? </li></ul><ul><li>The power of reflection with e-portfolios </li></ul><ul><li>Mind-mapping your career…digitally </li></ul>
  52. 52. <ul><li>The Cannexus Storybook </li></ul><ul><li>How will you tell the story? </li></ul><ul><ul><li>In print </li></ul></ul><ul><ul><li>In person </li></ul></ul><ul><ul><li>… see where this is going? </li></ul></ul>Fun activity!
  53. 53. Homework: The Cannexus Story <ul><li>Reflect on this conference through story </li></ul><ul><ul><li>Take a few minutes </li></ul></ul><ul><ul><li>Think about who you’ve met and what you’ve seen </li></ul></ul><ul><ul><li>How can it be immortalized with a “sticky” story? </li></ul></ul><ul><li>Create it </li></ul><ul><ul><li>Is it SUCCES sful? </li></ul></ul><ul><ul><li>How will you deliver it? </li></ul></ul><ul><li>SHOW ME! </li></ul><ul><ul><li>Deliver your amazing story idea to your Emcee </li></ul></ul><ul><ul><li>Or email it to [email_address] </li></ul></ul>
  54. 54. Reflection <ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Recognize the value of narrative as it relates to career development </li></ul><ul><li>Identify a fantastic, six step formula for creating a great story </li></ul><ul><li>Tell great, formula-inspired stories using three important mediums: in print, in person and digitally </li></ul><ul><li>Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too) </li></ul>
  55. 55. <ul><li>Storytelling? </li></ul><ul><li>Personal branding? </li></ul><ul><li>Pirates? </li></ul><ul><li>Gumboots? </li></ul>Questions?
  56. 56. <ul><li>No, I didn’t make all of this up…just some of it! </li></ul>Research and References
  57. 57. References to Research <ul><li>Websites </li></ul><ul><ul><li>TED – www.ted.com • SocializeMobilize – www.socializemobilize.com </li></ul></ul><ul><ul><li>Social Signal – www.socialsignal.com • www.todmaffin.com </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com </li></ul></ul><ul><ul><li>Worpress.com • Social Media Watch • Talent Egg </li></ul></ul><ul><ul><li>www.mashable.com • Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/ </li></ul></ul><ul><ul><li>The Daily Gumboot: dailygumboot.ca • Demetri Martin: “Some Jokes” </li></ul></ul><ul><li>Books and Articles </li></ul><ul><ul><li>Don Tapscott, Grown up Digital • Domanska, Encounters: Philosophy of History • Chip and Dan Heath, Made to Stick • Andy Goodman, Why Bad Presentations Happen to Good Causes • Dan Sullivan, The R-Factor • Sir Ken Robinson, The Element • Malcolm Gladwell, Outliers and Tipping Point </li></ul></ul>
  58. 58. CONTACT JOHN [email_address] | 604.822.0097
  59. 59. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC

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