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Small Moments in Big Data

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EuroIA 2013, Edinburgh

Published in: Design, Education, Technology
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Small Moments in Big Data

  1. 1. EuroIA 2013 - Small Moments in Big Data benholliday.com @benholliday
  2. 2. Hello
  3. 3. Information overload is a life problem. It’s changed how we live and interact with each other
  4. 4. Life isn't just information. It’s everything that data doesn’t capture
  5. 5. A great experience is more than the sum of it’s parts
  6. 6. “The real value of a product consists of far more than the product's components” Don Norman
  7. 7. Measuring the Universe Roman Ondak flickr.com/photos/profzucker/
  8. 8. Measuring the Universe Roman Ondak
  9. 9. flickr.com/photos/profzucker/ Measuring the Universe Roman Ondak
  10. 10. Art has always been a great guide when we’re trying to better understand who we are
  11. 11. Art has always been a great guide when we’re trying to better understand who we are
  12. 12. “I rarely draw what I see – I draw what I feel …touch, texture, size and scale, hardness and warmth, evocation and compulsion to move, live, and love” Barbara Hepworth
  13. 13. flickr.com/photos/diorama_sky/ Rather than being a barrier to rationality, our emotions are an essential part of how we can better understand the world
  14. 14. flickr.com/photos/88933162@N00/ If big data is an extension of the “bicycle for the mind” then it needs stabilisers
  15. 15. “The brain is wider than the sky,       For, put them side by side,     The one the other will include       With ease, and you beside” Emily Dickinson (1830-86)
  16. 16. “The essence of being human, involves asking questions, not answering them” John Seely Brown (Computer Scientist) “…asking questions is a creative act but answering them need not be” Bryan Appleyard The Brain is Wider Than the Sky Why Simple Solutions Don't Work in a Complex World - Bryan Appleyard
  17. 17. Information should inspire and challenge. Most of all it should make us think
  18. 18. “Information becomes knowledge only when it's placed in context” Nate Silver
  19. 19. Empathy isn't something we see, but something we see through. It determines the way we see, what we see, and what we don't
  20. 20. …challenging our beliefs in order to become less subjective, less irrational, and less wrong
  21. 21. Certainty comes from the stories we tell each other. We believe something is certain when there is enough shared understanding
  22. 22. flickr.com/photos/granmaitre/ Numbers have no way of speaking for themselves. We speak for them and give them meaning
  23. 23. “…we want to apply data to every decision …to be a very data-driven company” Mike Curtis, Airbnb Vice President of Engineering
  24. 24. “…working with data or statistics isn’t as much of a science as you might think …[it’s more a case of] we got an answer to this confidence level and we think that’s sufficient” Dave Evans, FreeAgent Data Scientist
  25. 25. “Since when can weathermen predict the weather, let alone the future?” Marty McFly
  26. 26. In life we act upon the strongest signals we can interpret
  27. 27. “Today’s leader doesn’t have all the answers. Instead, today’s leader knows what questions to ask” Alistair Croll & Ben Yoskovitz (Lean Analytics)
  28. 28. We used to think about a taxonomy, but we now have to think about horizontal and vertical connections, across multiple channels
  29. 29. We can challenge our beliefs and increase our understanding using design research
  30. 30. Context helps us deal with complication and shape a more cohesive user experience
  31. 31. Design research shows you the strategies people have for adapting your product or services to their own requirements
  32. 32. flickr.com/photos/dmourati/ Complexity Vs Complication The difference between complicated and complex things is more obvious once you look for it.
  33. 33. Mapping the user journey is the first step to recognising complexity. Seeing it is the first step to accepting it
  34. 34. We all need to get better at telling stories …we’re shaped by those we collaborate and share our stories with
  35. 35. Data is a fixed point in time. It can help us learn from the past and form new ideas, but when people are involved it’s never the whole story
  36. 36. Data is a fixed point in time. It can help us learn from the past and form new ideas, but when people are involved it’s never the whole story Shift our focus from big data’s output to our own input Add context using small moments and individual stories Make connections and use data to challenge existing beliefs
  37. 37. Thank you benholliday.com @benholliday

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