it is all about the 1. textile industry 2. about the raymond group 3. how raymond manage their retail business RAYMOND "FOR THE COMPLETE MAN"

1. A
PRESENTATION
ON
-BY
AMLANI ADIL
-TO
LAXMAN SIR & MY CLASS
“FOR THE COMPLETE MAN”

3. TEXTILE INDUSTRY
 It comes under basic industry category.
second largest generator of employment
after Agriculture.
It contributes more than 4% to the GDP
17% to the country’s export earnings
It Provides employment to over 3.5 crore
people
Gov. has 6 more schemes for
generating additional employment in
this sector.
Gov. plan to invest 49,500 cr. In 12th
plan compare to 11,000 cr. Invested in
11th plan.
Annual report of RAYMOND IND.
LTD. Of year 2011-2012

4. WHAT WE ARE
NAME RAYMOND INDUSTRY LTD.
Founded 1925
Key person GAUTAM SINGHANIA (M.D & CEO)
Products fabrics,
 garments,
designer wear, denim
, cosmetics
engineering files & tools, prophylactics
and air charter services
REVENUE(2012) RS. 1885 CR.
MAIN BRANDS 6 OWN AND 4 LICENCING
http://www.raymondindia.com/

5. LALA KAILASHPAT SINGHANIA, MR. KAILASHPAT SINGHANIA
Before 1944 SINGHANIA family was in building business
and they took over Raymond in 1944 from MR. WADIYA
Mill primarily made cheap and coarse woolen blankets, and
modest quantities of low priced woolen Fabrics
MR. KAILASHPAT SINGHANIA started J.K GROUP
Technological up gradation and modernization; producing
woolen Fabrics of a far superior quality.

6. MR. VIJAY SINGHANIYA took co. at international level
In March 2007 he was nominated as Chairman of the
Governing Council, IIM Ahmedabad
He was first to do join venture with KENYA & BELGIUM
co.
Raymond is the first co. do buyback of share
Under his leadership co. become leader in fabrics and suit
business.

7. Raymond
textiles
Raymond
ltd.
Raymond
apparel
ltd.
Park
avenue
parx
silver
spark
Ever blue
Celebratio
n clothes
Notting
hill
makers

8. Raymond
holdings
Ring +
aqua
Trinity JK group
Jk
files
JKIT
JK
Helene

9. OUR REACH
Raymond
holdings ltd.
650 stores
200 cities
Overseas 39
stores
19 types of
product
Export in 55
countries
60% market
share

11. 568.82
194.3
149.4
24.76
468.79
172.8
110.9
14.78
Raymond Apparel
Limited
Colorplus Fashions
Limited
Silver Spark Apparel
Limited
Celebrations Apparel
Limited
FINANCIAL PERFORMANCE
2011-2012 2010-2011
18%
12%
27%
52%

14. STP
Segment
Premium business and fashion
clothing
Target Group
Urban upper-middle and
higher class males
Positioning
An inspirational brand for
achievement
Segment
Formal wear for men and
women
Target Group
Young urban corporate men
and women
Positioning
Premium Stylish and
innovative

15. Segment
Youngsters looking for
casual wear
Target Group
Urban youth from upper-
middle class
Positioning
Fresh and premium casual
wear
Segment
Youngsters looking for
casual wear
Target Group
Urban youth from upper-
middle class
Positioning
Fresh and premium casual
wear

16. Tier 3 to 5 town
consumers
Indian middle class
Aspiration
Common man
For fashion-conscious
Young professional
Affordable price

17. EVERBLUE APPAREL LTD.
It is only made for the total denim and jeans solution.
Not formals and only jeans clothes.
 For both male and female.

19. OUR MERCHANDISE
Man
• Blazer And
Formals
• Casual
Woman
• Casual
• Formals
Others
• Footwear
• Sunglasses
• Tie
• Deodorants

20. Formal
Semi Formal
Denim

21. Formal blazers
Sherwani
Raymond
premium

23. The company don’t have specific layout.
It depends on the location and the space available in the store.
Most of stores follow the grid layout.
When company have big space company adopt racetrack layout
EX. LOKHANDWALA STORE & KURLA STORE

24. When company have small store or franchisee company use grid layout.

25. In big stores, company has separate department for each brand like
PARX ,PARK AVENUE ,RAYMOND,COLOR PLUS etc.

27. MAGAZINE AND NEWSPAPER EVENTS

28. FACEBOOK
GAUTAM SHINGHANIA

29. WE ARE ON T.V

31. Concentrate
Diversification
Conglomerate
Diversification
Restructuring
Join Venture Innovation Take Over
Merger
GRAND SELECTION STRATEGY AND RAYMOND

32. 2008
1993 NICHE
MARKET
1996 1998
2007 1986 2000
CONCENTRATE DIVERSIFICATION

33. 1991
PERSONAL
CARE
CAR TOOLS FILES
AUTOMOBILE
TOOLS
INVESTMENT
CONGLOMERATE DIVERSIFICATION

34. MERGER & ACQUISITION
Aqua
Bearings
Ring Gears
Strategic alliance 1997
2005, we purchase ring plus aqua
ltd.

35. JOIN VENTURE
Raymond Zambaiti Ltd, a joint venture of
Raymond India and Gruppo Zambaiti (Italy),
produces exclusive cotton shirting fabrics well
known for its design and development.
In 2005, Raymond Ltd. set-up J.K. Talabot
Ltd., a joint venture between the company and
MOB Outillage of France, an international
group manufacturing agri, hand and
construction tools.
J.K. Ansell Ltd. (JKAL) is a 50:50 joint venture
between the Raymond Group and Ansell
International for manufacturing and selling the
chemical business.
In August 2006, we entered into a 50:50 Joint
Venture with European denim major, UCO NV
to form a global denim powerhouse -
Raymond UCO Denim Pvt. Ltd. engaged in
the business of manufacturing and marketing of
denim fabrics.

36. RESTRUCTURING
http://www.hindu.com/businessline/2001/01/16/stories/14161802.html
http://www.investopedia.com/terms/b/buyback.asp#ixzz2NaBtZcl1
The repurchase of outstanding shares (repurchase) by a company in order
to reduce the number of shares on the market.
YEAR SHARES AMOUNT PRICE /
SHARE
PRICE OF
DATE
2001 1.8777 CR. RS.300 CR. 160 RS. 121.5

37. TAKE OVER
1991
1944
MR. WADIYA MR. KAILASHPATHSINGHANIYA

38. INNOVATION
250s
• World’s
finest
suiting
fabrics
• 11.4 micron
• One-fifth
the diameter
of human
hair
Super 250s
• 25 micron
• Exporting >
51 countries
120s
• Cashmere, A
ngora, Moha
ir
• Casein(by
milk protein
)first in
India
• >30, 000
design and
varieties

39. market development
Apparels: tailored clothing,Jeanswear
Brands Color Plus, Parx,
Park Avenue ,Be, Manjoni etc
Retail : Raymond shop
Product development
Apparels: tailored clothing,Jeanswear
Brands Color
Plus, Parx, Park Avenue ,Be, Manjoni etc
Retail :Raymond shop
Market development
Personal care
Zapp :kidswear
Corporate wear
Diversification
ings + Aqua
J.K. Ansell Ltd
J . K. Files & tools
RAYMOND
ANSOFF GRID MODEL & RAYMOND
Existing product new product
Existin
g
market
New
market

40. Flagship stores 400 to 500 in 3 years
investment 400 cr. Rs.
City(in tier 1 and 2) 300 stores
Small cities 100-200 stores
Land purchase 120 acres.
Revenue from the land 1200 cr. rs.
FUTURE PLANS OF RAYMOND RETAIL

42. It couldn't perform as per mark of Raymond group.
Co. has set benchmark of every brand’s perform.
ZAPP is costly Kids wear brand and not giving result.
It is premium brand of mans wear.
Price of 18,000 – 70,000RS,
Termination cost is more than margin.
Out of 5 , ,4 store of Kolkata and Mumbai close down.
The remaining one in delhi sold with RAYMOND STORE.