The Raymond Shop- Celebrate Everyday campaign

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Reinforce the thought of the day being more than just ordinary

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The Raymond Shop- Celebrate Everyday campaign

  1. 1. The Raymond ShopCelebrate Every Day
  2. 2. CelebrateEvery dayTVCHoardingWebadvertisingSocialMedia FBLiveMediaPremiumcircleCatchmentactivationVMCinema360 DegreeCommunication
  3. 3. Launch Campaigns
  4. 4. Web Advertising Creative
  5. 5. Vdopia Video Banner
  6. 6. Facebook video post ads
  7. 7. Youtube promoted videos
  8. 8. Youtube video pre-roll ads
  9. 9. Cinema
  10. 10. Cinema Activation
  11. 11. Facebook Activation
  12. 12. Celebrate Every DayEvery day of the week is worth celebrating.Raymond fans on Facebook celebrated the launch of the new ‘The Raymond Shop’ TVCEvery day a unique theme was posted on the fan page for the fans to quote the day in theirwordsThe concept was appreciated and each theme was enthusiastically shared by all the fansThe Campaign acquired 1 lakh fans along with Mother’s Day to reach the fan base of 2 Lakhs
  13. 13. Fans participated with amazing quotes
  14. 14. Facebook Contest and Promotion
  15. 15. Hoardings Across India
  16. 16. VISUAL MERCHANDISING- INSTORE
  17. 17. LAUNCH WINDOW
  18. 18. EOSS- Window
  19. 19. Diwali- Window
  20. 20. In-Store VM
  21. 21. LIVE MEDIA
  22. 22. COSTA COFFEE AT JUHU
  23. 23. PREMIUM CIRCLECUSTOMER LOYALTY PROGRAM
  24. 24. TIE- UP WITH SBI- EMAIL & SMSCelebrate Everyday atThe Raymond Shop.Shop with yourState Bank Debit Card& earn 5 Freedom PointsOn every Rs 100 spent!Offer till Aug 12. T&C“Celebrate Every Day” ensured newcustomer walking into stores, and gettingregistered in the Loyalty Program
  25. 25. TIE- UP WITH JET AIRWAYS
  26. 26. Direct Mailer to Loyalty Base
  27. 27. Catchment led store Activation
  28. 28. “Celebrate Everyday” Radio Jingle
  29. 29. Flyers
  30. 30. Print
  31. 31. Store Re-launch
  32. 32. Store Anniversary
  33. 33. CustomTailoring
  34. 34. Thank You

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