3. Owner : Mr.Natvarlal Bhavsar
Company’s name : Maans Products
Year:1982
location : Ahmedabad
Product : Nirdosh ( a unique nontobacco smoking device)
Family owned proprietary organisation
Biri Manufacturing and marketing enterprise.
Running since past 2 decades.
Total sales 10 lakhs.
4. Bhavasar company consists of 30-40 workers.
Operations are manual and no machinery was
involved.
The location of shop is at Gheekanta road
(Ahmedabad).
Mr bhavasar’s sons owned two scooters to move
around the factory.
He used to sell biris and nirdosh but also loose
tea.
5. Interested in developing an ayurvedic
herbal non-tobacco smoking device in
late 70’s.
Idea of the product.
Started experimenting
Outcome was a good mix of some 14
herbs rolled into herbal beedi.
6. Raw material : mixture of 14 herbs
• Filter
• Wrapper : tendu leaf,alternate to
develop special medicinal paper
Pack : rectangle box,wrapped by
cellophane paper
• Pack Insert : an instruction leaflet
• Brand Name:Nirdosh meaning
“innocent”
• Print content on the pack : Bicets
coined by taking 2 letter from biris &
cigarettes
7. Workers under specially created hygienic
conditions.
He Employed an engineer for a special mission
with a help of inputs.
He invested time and money but he finally gave
up.
Machinery.
Expenditure.
In early 90’s he has again given this task to an
engineer in bombay.
8. Helps body's defense mechanism work
against diseases
Real rejuvenator
Induces a sense of well being & helps
concentrate mind due to herbal contents
A throat cleaner, thus enhances sonority a
singer's voice
No nicotine- no harm to the health
No paper to burn-no harm to the health
Long-lasting pleasant smell of smoke
10. SR.NO PACKING DETAILS RATE UNIT
1 10 pcs. In one packet 2.00 Packet
2 10 packets in one plastic
pack
20.00 10
packets
3 20 plastic packs in one carton 400 Carton
4 40 plastic packs in one carton 800 Carton
5 80 plastic packs in one carton 1600 Carton
Suggested consumer price per pack is Rs.2.50
11. One main outlet in
Ahmedabad
Various others towns &
cities of India
12. Distribution of Free Samples
Emphazing on the health
benefits
Make the product more visible
using low cost advertising
medium .viz
-Newspaper
-Magazines
-Radio (or Doordarshan but costly)
-Outdoor Advertising
-Door – to – door selling
13. Given free samples.
He spent about 1.5 lakhs.
He attended some seminars.
1.He had given free samples.
2. He had expected large orders
14.
15. Unique product in offering.
Social cause to remove the harmful effect of
Nicotine.
Well supported by the society.
Niche market with probably no competition.
Product is not only a replacement to tobacco but
also has health benefits associates with it.
16. Seasonal availability characteristics
of raw material.
Smoking may not accepted in India.
Scare resource for investment in the
equipments.
Placement of product in the market.
17. Supplying the product to a much wider
audience.
Can go national instead of just concentrating in
the state
Can collaborate with Social houses and Indian
Government
Can explore options of exporting the product by
maintaining the quality standards.Possibilities of
going international.
18. No patent taken. This can lead to competition
and eventually downfall of the whole idea.
The raw material like herbs is seasonal.
Increase in production will require technology
involvement.
Lack of intent and effort may lead to limiting the
growth perspective
Competition from cheaper cigarettes
19. Beneficial to your entire body
Can be used to quite smoking
It can be smoked in moderation to enhance
health.
Niche product
Potential to do well in the market
A health remedy
