1. Android apps Global Trend
AndroidDev.JP meetup Tokyo #2
Nobot Inc.
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2. Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

3. Cloud Ecosystem
Search
WW share
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4. Smartphone Global shipment
100%! 350,000 !
90%!
300,000 !
80%!
250,000 !
70%!
Others! Others!
60%! Microsoft!
Microsoft! 200,000 !
iOS! iOS!
50%!
RIM! 150,000 ! RIM!
40%! Android!
Android!
Symbian! Symbian!
30%! 100,000 !
20%!
50,000 !
10%!
0%! 0!
2007! 2008! 2009! 2010! 2007! 2008! 2009! 2010!
Source : Gartner
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

5. Android Everywhere…
Android Users
18M US
10M China
7M Europe
1M Japan …
India
ZTE / Andro A60
Africa
Huawei / ideos
Source : comScore, Digital daily, Nobot estimated
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

6. Market
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

7. The number of Android Apps vs iPhone’s
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
Source : count from App Store
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

8. Potential Market List : Traffic and UU
Operators
Compete (UU)
Doubleclick (UU)
Alexa (Rank)
Alexa.Domain
T-Mobile Web2go
5,233,867
11,000,000
1,091
t-mobile.com
Motorola SHOP4APPS
926,760
6,200,000
2,323
motorola.com
Android market
63,320
5,600,000
1,320
android.com
GetJar
169,300
2,200,000
2,830
getjar.com
Verison VCast
875,081
1,800,000
450
verizonwireless.com
Mobile Market
8,919
910,000
334
mm.10086.cn
Web service
Vodafone 360 shop
6,619
690,000
37,309
vodafone360.com
Mobango
36,497
430,000
23,113
mobango.com
Handango
49,791
390,000
27,679
handango.com
Cellular vendor
AndroidPit
62,561
380,000
25,283
androidpit.com
lenovomm
NA
169,000
108,368
lenovomm.com
SlideMe
21,013
110,000
71,947
slideme.org
M1 Appstore
2,966
100,000
47,201
m1.com.sg
Handster
3,278
92,000
99,392
handster.com
AppsLib
16,655
77,000
145,377
appslib.com
AndAppStore
9,833
64,000
134,487
andAppStore.com
Independent
Appitalism
13,300
58,000
185,420
appitalism.com
Amazon Appstore
7,796
43,000
14
amazon.com
China Unicom Wostore
NA
36,000
29,410
wo.com.cn
AppBoy
6,427
27,000
180,190
appboy.com
maopao
NA
22,000
138,120
maopao.com
Appoke
366
NA
738,770
appoke.com
Orange App Shop
NA
NA
442,825 orangepartner.com
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

9. Available Apps in Android “Only” App Marketplace
250,000
200,000
150,000
100,000
50,000
0
Android market
AppsLib
SlideMe
AndAppStore
Appoke
Source : count from App Store
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

10. Developers like Amazon AppStore?
90%
Developer Survey of Interest in each marketplace
80%
70%
60%
50%
40%
30%
20%
10%
0%
Android Market
Amazon Verizon VCAST
Appbrain
GetJar
AppStore
Source : IDC and Appcelerator
n = 1570
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

11. Android Apps
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

12. Demographic Difference iPhone vs Android / US
Android users are Younger and Less income
100%
100%
90%
90%
80%
80%
70%
70%
60%
60%
50%
<75k USD
50%
< 34 age
>75k USD
> 34 age
40%
40%
30%
30%
20%
20%
10%
10%
0%
0%
iPhone
Android
iPhone
Android
Income
Age
Source : Nielsen 2010Q1
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

13. in 5 years…
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14. Free or Paid ?
100%
90%
80%
70%
60%
50%
Paid
Free
40%
30%
20%
10%
0%
2009-9
2009-12
2010-3
2010-4
2010-7
2010-12
2011-1
Source : Androlib
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

15. Price of Paid increase, but Top100 -9%
iPhone -19%
2011-2
0.99
1-2.99
3-9.99
>10
2010-8
0%
20%
40%
60%
80%
100%
Android Whole Store Paid apps price
Source : Mylookout, Distimo
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

16. Top growth 2009-2010 by category
900%
800%
700%
600%
500%
400%
300%
200%
100%
0%
Comics
Sports
Card&Casino
Entertainment
Health
Source : Distomo
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

17. Business model survey (All platform)
0%
10%
20%
30%
40%
50%
60%
70%
Store Sales
Advertsing
in-App purchase
2010
Brand Loyalty
2011
Mobile commerce
SaaS
Coupon
Source : IDC and Appcelerator
n = 1745
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

18. Shipment 2009-2010
Developer 2010Aug-2011Feb
1200%
1000%
800%
600%
Developer
Shipment
400%
Hungry!!!
200%
0%
iPhone
Android
Source :mylookout, Gartner
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

19. Android goes to Everywhere
- Multi-devices
- Free and in-Apps purchase
- More Social networking oriented
- Different geo - demographic
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20. http://ad-maker.net/
http://www.facebook.com/nobotinc
Nobot Inc.
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