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TRENDS INMOBILE APPS     Katie Lips  Mobile Consultant     @katielips
Today’s Talk• Where are we at?• 5 trends• What’s next?
My first Mobile App       2004
My first iPhone App       2008
My first iPhone App       2008
Reports & Papers     2008-10
My first Android App        2009
My first Android App        2009
Little World Gifts      2010
Little World Gifts      2010
MOBILE STRATEGIST       2011
WHERE ARE WE AT?
Who’s in the lead?
But what about apps?
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
Reaching customers• Pros and cons to single ecosystem• Single platform + rollout is common• It depends where your customer...
What about Tablets?• Still super early in terms of tablets• The OS will have an impact• iPad has done some things we  thou...
Did it come true?• 1. iPad will end the fascination with small.• 2. iPads will replace business laptops.• 3. iPad will for...
Did it come true?• 7. iPad will be a great Gaming platform.• 8. iPad will be good for the music industry.• 9. iPad could t...
Did it come true?• 13. iPad... Coming to a museum near you.• 14. iPad will make Design more important.• 15. iPad will us m...
Apps in March 2011• iPhone App Market is maturing• Other app ecosystems are doing  well• Full impact of iPad yet to be see...
TREND1PUBLISHINGREINVENTED
Books
Books
Publishing
Publishing
Publishing
TREND2GAMES BIGGEST   EARNER
Games
Games
Games Stats"The two leading Western mobile games publishers,EA Mobile and Gameloft, reported record annualrevenues of $215...
Games Stats*• In iOS Games make up 50% of app  revenue• Whilst Games make up only 17% of  apps *From http://www.mobilemark...
Games Stats*• “For EA, 75% of mobile game revenue  comes from iTunes App Store”    - Elizabeth Harz, Senior VP Global    S...
TREND3APP DISCOVERY
What’s the problem?
“I don’t wantloads of apps...”
“I don’t wantloads of apps...”                    “Just some                     really cool                       ones!”
App Discovery• New app stores on the web• Niche app stores• Apps to help you find apps• More categories• Sites to let you ...
EXPECT NEWENTRANTS TO THIS     SPACE
TREND  4TECH TRICKS STILL  WOW CROWDS
Garageband
Instagram
TREND 5IT’S NOT JUST iOS!
Mobile Expansion• Where do brands go after iPhone?• Increased interest in Android• Mobile Web for x-platform strategy• Tab...
Mobile Expansion    - appcelerator.com
WEB APPS     PRICE WARSLESS ADS     MORE TABLETS    MOBILE WEB KILLS APPS    WHAT’S NEXT? NFC       PAID CONTENT  MOBILE C...
THANKS!    @katielipskatielips@me.com
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
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Trends in Mobile Apps (2011)

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Emerging Trends in Mobile Apps by Katie Lips for BCS (British Computer Society). This presentation covers emerging trends in mobile apps from App Store ecosystems to App Discovery tools, to tech ticks, to new departures for publishers. It's for anyone interested in the mobile apps space.

Published in: Technology
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Trends in Mobile Apps (2011)

  1. 1. TRENDS INMOBILE APPS Katie Lips Mobile Consultant @katielips
  2. 2. Today’s Talk• Where are we at?• 5 trends• What’s next?
  3. 3. My first Mobile App 2004
  4. 4. My first iPhone App 2008
  5. 5. My first iPhone App 2008
  6. 6. Reports & Papers 2008-10
  7. 7. My first Android App 2009
  8. 8. My first Android App 2009
  9. 9. Little World Gifts 2010
  10. 10. Little World Gifts 2010
  11. 11. MOBILE STRATEGIST 2011
  12. 12. WHERE ARE WE AT?
  13. 13. Who’s in the lead?
  14. 14. But what about apps?
  15. 15. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  16. 16. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  17. 17. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  18. 18. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  19. 19. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  20. 20. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  21. 21. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
  22. 22. Reaching customers• Pros and cons to single ecosystem• Single platform + rollout is common• It depends where your customers are
  23. 23. What about Tablets?• Still super early in terms of tablets• The OS will have an impact• iPad has done some things we thought it would and more
  24. 24. Did it come true?• 1. iPad will end the fascination with small.• 2. iPads will replace business laptops.• 3. iPad will force a decline in single use devices.• 4. iPad is new computing: not just casual but social.• 5. TV will become both more solitary & social.• 6. iPad will let us all feel it’s ok just to consume.
  25. 25. Did it come true?• 7. iPad will be a great Gaming platform.• 8. iPad will be good for the music industry.• 9. iPad could transform the publishing industry.• 10. iPad will change the delivery of healthcare.• 11. iPad will revolutionise Teaching and Learning.• 12. iPad... Coming to a car showroom near you.
  26. 26. Did it come true?• 13. iPad... Coming to a museum near you.• 14. iPad will make Design more important.• 15. iPad will us make happy to pay more.• 16. iPad could revolutionise TV.• 17. iPad will favour fewer, but better developers.
  27. 27. Apps in March 2011• iPhone App Market is maturing• Other app ecosystems are doing well• Full impact of iPad yet to be seen• Whilst tablets are hugely exciting, there’s still room for innovation in apps on phones
  28. 28. TREND1PUBLISHINGREINVENTED
  29. 29. Books
  30. 30. Books
  31. 31. Publishing
  32. 32. Publishing
  33. 33. Publishing
  34. 34. TREND2GAMES BIGGEST EARNER
  35. 35. Games
  36. 36. Games
  37. 37. Games Stats"The two leading Western mobile games publishers,EA Mobile and Gameloft, reported record annualrevenues of $215m and $187m respectively. For bothpublishers, the strong 2010 performance was largelydriven by the continued success of their games forApples iOS (iPhone, iPad, iPod Touch devices)."- Mobile Market Monitor: Games Q4 2010
  38. 38. Games Stats*• In iOS Games make up 50% of app revenue• Whilst Games make up only 17% of apps *From http://www.mobilemarketer.com/cms/news/gaming/6519.html
  39. 39. Games Stats*• “For EA, 75% of mobile game revenue comes from iTunes App Store” - Elizabeth Harz, Senior VP Global Sales, Electronic Arts *From http://www.mobilemarketer.com/cms/news/gaming/6519.html
  40. 40. TREND3APP DISCOVERY
  41. 41. What’s the problem?
  42. 42. “I don’t wantloads of apps...”
  43. 43. “I don’t wantloads of apps...” “Just some really cool ones!”
  44. 44. App Discovery• New app stores on the web• Niche app stores• Apps to help you find apps• More categories• Sites to let you share your apps• App bookmark services
  45. 45. EXPECT NEWENTRANTS TO THIS SPACE
  46. 46. TREND 4TECH TRICKS STILL WOW CROWDS
  47. 47. Garageband
  48. 48. Instagram
  49. 49. TREND 5IT’S NOT JUST iOS!
  50. 50. Mobile Expansion• Where do brands go after iPhone?• Increased interest in Android• Mobile Web for x-platform strategy• Tablet strategy - Android, iPad, WebOS
  51. 51. Mobile Expansion - appcelerator.com
  52. 52. WEB APPS PRICE WARSLESS ADS MORE TABLETS MOBILE WEB KILLS APPS WHAT’S NEXT? NFC PAID CONTENT MOBILE COMMERCEBETTER ADS HTML5
  53. 53. THANKS! @katielipskatielips@me.com

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