The document discusses Android applications and the Android Market. It notes that there are over 20,000 developers and 38,000 apps available on the market today. It provides information on developing, publishing, selling, buying, and distributing Android apps through the Android Market as well as other options like sideloading. It also discusses ways for developers to increase exposure for their apps such as improving market ranking, getting featured, partnering with device launches, and attending events.

1. 10101010101
01010101010 Android Applications &
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Android Market
Google confidential and proprietary
Android Developer Labs – Q1 2010 1

2. Android Market
20,000+ 38,000+
developers apps
registered available
on Android today
Market
Android Developer Labs – Q1 2010

3. Demand for Applications
• High engagement
– Android users spend ~80
min a day on apps
• Purchase intent
– 21% Android users
purchase at least 1 app
per month
– These users purchase an
average of 5 apps per
month
– Average spend per month
is $8.36
Source: Admob February 2010 App Usage Survey Report
Android Developer Labs – Q1 2010

4. Developing & Publishing Android Apps
http://developer.android.com http://market.android.com/publish/
• Android SDK • Create profile • Sign & upload
& register .apk
• Development
resources • Developer • Deployment
Distribution options
• Developer
Agreement • Marketing &
Advocates
• Setup merchant promotions
account
Android Developer Labs – Q1 2010

5. Registration – Setting up for free apps
Basic Setup Distribution Countries
• Contact information • Launched in major markets
– name, email, website, etc. throughout Americas, EMEA
• One­time fee and JAPAC.
– no limit on number of
applications
• Developer agreements
– Developer Distribution
Agreement
– Content Policy Guidelines
Android Developer Labs – Q1 2010

6. Publishing Android Apps
• Upload at any time, as
many times as you want
• Publish whenever you
are ready
• Users have access to
app right away
• Update app at any time
Android Developer Labs – Q1 2010

7. Publishing Android apps – Targeting Options
• Device capabilities
– SDK level
• Minimum and Maximum
– Screen size
• Small, Normal, Large
• Location
– Target countr(ies)
– Operator(s) (if applicable)
– Matched to user’s service provider
Android Developer Labs – Q1 2010

8. Selling Android Apps
“Seller” Requirements “Seller” Countries
• Checkout merchant • 9 countries supported
account required – United States
• Developer collects 70% – United Kingdom
of application price – Austria, France, Germany,
Italy, Netherlands, Spain
• Transaction fee is
– Japan
equivalent to 30% of the
application price; goes to • 4 currencies supported
operating costs. – USD ($)
– GBP (£)
– EUR (€)
– JPY (¥)
Android Developer Labs – Q1 2010

9. Buying Android Apps
“Buyer” Requirements “Buyer” Countries
• Checkout account • Americas
required – Canada, United States
• Methods of payment • APAC
– Credit & Debit cards – Japan, New Zealand
– Carrier billing (if available) • EMEA
• Purchased apps are tied – Austria, France, Germany,
to buyer’s Google Italy, Netherlands, Spain,
account, may be installed Switzerland, United
Kingdom
unlimited times
• 24 hour refund period
• Charge­backs
Android Developer Labs – Q1 2010

10. Buying Android Apps
Prices are listed in Confirmation to Estimated price in Choice in payment
“Seller” currency buy “Buyer” currency method
Android Developer Labs – Q1 2010

11. Other Options for Distributing Apps
• USB side­loading via
Android Debug Bridge (adb)
– Useful in development and
debugging
• Download from website
– Useful for private distribution
– Website may be access
controled
Android Developer Labs – Q1 2010 11

12. How to Increase Exposure
Market
Ranking
• Relevance
• Downloads
• Ratings
• Retention
• and other factors…
Android Developer Labs – Q1 2010

13. Featuring and Promotion
Promotion
Banner
Getting
Featured
Android Developer Labs – Q1 2010

14. Partner Device Launches
Android Developer Labs – Q1 2010 14

15. Events
Android Developer Labs – Q1 2010 15