Organisational study of Pepsi co hyd and few breif details of Pepsi co India

1. AN ORGANIZATIONAL STUDY
AT
PEPSICO HYDERABAD
UPPALA VENKATA NAGASIVA
12RSCMA103

2. INDUSTRY PROFILE
In 1982 Soft Drinks Industry begins in India
Caleb Davis Bradham was a pharmacist and is best known for being the inventor
of cola
Soft Drink Industry, the production, marketing, and distribution of non-alcoholic, and
generally flavored, and sweetened, water-based beverages.

3. COMPANY PROFILE
Founded in Newbern, North Caralina USA (1965)
Founders : Donald kendall
Herman Lay
Establishment in India : 1989
Headquarters : Purchase, New York, U.S
Area Served : Worldwide
Key people : Indra Nooyi
Employees : 278,000 (2012)
Product Profile : Pepsi , Mirinda, 7UP, Slice,
Gatorade, Aquafina, Mountain Dew,
Tropicana, Nimbooz

4.  Traditional Structure
 Matrix Structure
ORGANISATION DESIGN
Structure
Culture
Customer Oriented
Product Oriented
Reward and recognition

5. STRENGTHS
WEAKNESS
 PACKAGING AND PRICING
 DISTRIBUTION
 PUBLIC RELATIONSHIP
 NON-CARBONATED
 SECOND MOVER DISADVANTAGE
 BRAND
 EXPENDITURE
 VIZICOOLERS

6. OPPORTUNITIES
 LOWEST PER CAPITA CONSUMPTION
 HEALTH BASED
THREATS
 NGO’s - This happened during the pesticide controversy.
 HEALTH - Growing health awareness among people
 ENVIRONMENT ASPECTS

7. FINDINGS
 Company should provide better facility of logistics because without logistics any
company cannot maintain good distribution strategies
 There are some retailers are not happy with services provided by the distributors and
the company
 Distributers are not satisfied with the services like margins, product availability, credit
facility
 Time concern is very important in good distribution channel, it means providing product
at retailers door within a time.
 Marinating good relationship with the retailers as well distributors is very important for
having a strong distribution channel

8. RECOMMENDATION
 Company should adopt aggressive marketing strategy that it could reach each and every
place.
 Getting into organic beverages
 Company should have better logistics facility for making reach the product at retailer’s door
at a right time.
 Marketing Development Coordinators/ Marketing Executives/ Sales Executives of the
company must focus more for making better relationship with retailers.
 Company should more focus on youth in the country because youths more prefer the soft
drinks.