Start investing in Aditya Birla Sun Life mutual funds online in India through MySIPonline. The presentation covers all the details about Aditya Birla Sun life AMC. It covers the the most relevant topics like - History, Fund Varieties, Top Performing Mutual Funds, its features, Management Team, and how to invest through MySIPonline with its benefits.

2. AMC
Asset Management
Company
Fund Pooling
Research
&
Asset Allocation
Portfolio
Diversification

3. How and When it all Started
Aditya Birla Sunlife AMC, formerly known as Birla Sun Life Asset Management Company was an assets
management company, started in 1994, by two well-known companies, Aditya Birla Group & Sun Life Financial.
Aditya Birla Group is an Indian origin Multinational company started by Seth Shiv Narayan Birla in 1857.
Initially, they traded in cotton and laid the foundation for future ventures. Today, Aditya Birla Group is among the
top multinational companies in the world and with a total worth of US $44.3 billion, Aditya Birla Group is leading
in sectors like Cement, Aluminium, carbon black, chemicals, telecommunication. and many more.
Sun Life Financial is a Canada based finance company which was started in 1865. Sun life deals in services
like Insurance, Financial Advice, Asset Management and Investments. It manages assets amounting to 734
Billion USD and Q1 results of 2018 showed a total income of 669 million USD. The company is among top
financial organizations and have its presence all over the world.

4. Fund Varieties Offered by Aditya Birla Sun Life:
Equity Funds: These are the type of mutual funds that invest directly in equities and have been known to
give high returns. It's further parted into 3 main categories- Large Cap, Mid Cap, and Small Cap. The risk
factor is really high in these types of mutual funds as the returns are totally depend on the behaviour of the
stock market.
Debt Funds: These are the type of mutual funds which are basically for people who want a fixed income.
These type of mutual funds mostly invest in Treasury bills, Corporate bonds, Government bonds, and other
debt type securities. The returns from these bonds are not so high, but the risk is comparatively low as
compared to other types of mutual funds.
Hybrid Funds: These are the type of mutual funds that are a combination of Debt funds and Equity funds.
One of the most common types of hybrid fund is the balanced fund. In balanced funds, a combination of
equities and debt is taken in the proportion of 60:40, where debt part provides stability to the fund, equities
give it an opportunity to grow and give good returns.
Small-Cap
id-Cap

5. List of Top Aditya Birla Sun Life Mutual Funds Handpicked by MySIPonline
Scheme Name Category Nav
Return(%)
1Yr. 3Yrs. 5Yrs
Aditya Birla Sun Life Small Cap Fund(G) Small Cap 39.31 4.65 18.7 25.45
Aditya Birla Sun Life Equity Advantage
Fund (G)
Diversified
Equity
409.07 2.98 12.74 21.65
Aditya Birla Sun Life Focused Equity Fund
(G)
Large Cap 56.42 5.64 10.4 17.33
Aditya Birla Sun Life Regular Savings
Fund (G)
MIP Aggressive 38.08 2.15 9.57 12.27
Aditya Birla Sun Life Equity
Fund (G)
Diversified Equity 702.79 6.47 14.39 21.62
Aditya Birla Sun Life Tax Relief 96 (G) ELSS 31.29 14.25 14.15 21.94
Aditya Birla Sun Life Equity Hybrid 95
Fund (G)
Balanced 745.4 5.07 10.81 16.41

6. Some Features That Make Aditya Birla Sun Life Mutual Funds Stand Apart from others:
• They are leading mutual fund house with mutual funds in almost every sector. They have more than 50 options
from which you can choose according to your needs.
• Consistency is another reason for choosing Birla Sun Life Mutual Funds. They have been showing progress with
every mutual fund they release.
• They have professional fund managers with more than 10 years of experience in mutual fund industry. You can
rest assured, as your money will be in good hands.
• Diversification of your funds is also provided at ABSL MF. So, even if one sector is down, you will not have to
face serious losses as other sectors will give your portfolio a support.

7. Management Team
Mr. A Balasubramanian
(Chief Executive Officer)
Mr. Mahesh Patil
(Co-Chief Investment Officer) Mr Maneesh Dangi
(Co-Chief Investment Officer)
Ms. Keerti Gupta
Chief Operation Officer

8. How To Invest in Birla Sun Life Mutual Funds through MySIPonline?
MySIPonline has been a popular name in the mutual fund industry as it has been providing an online platform to
investors for making investments in a different types of mutual funds. Within a duration of 3 years, We have
managed to make a clientele of more than 50000 investors and all because of the hassle-free and quick process.
So, let's see how you can start an investment with MySIPonline:
• First of all, visit our site www.mysiponline.com and Sign up for a new account by filling in all your details.
• Complete the KYC process through E-KYC or through physical verification.
• Now, you can browse through the vast variety of mutual fund schemes from different AMCs and select the one
according to your needs or from our list of recommended funds, which are analyzed and researched by our
team of investment experts.
• After the selection of fund, you will be asked for the type of investment plan you want to go for, after selection
of which you will be redirected to a 256-bit encrypted payment gateway where you can make the payment. The
amount will be directly transferred to the AMC's product which you have selected.

9. Benefits of Investing with MySIPonline.
Online
Hassle-free
Platform
Regularly
Updated
Blogs &
Research
Materials
Experienced
Team
24x7
Support

10. SUMMARY:
Aditya Birla Sun Life AMC has been a big name in the mutual fund industry and
has been proving its worth from time to time by giving high returns to investors.
So, anyone who wants to make good returns through mutual fund investments
can opt for Aditya Birla Sun Life Mutual Fund.

11. Disclaimer: The information and suggestions of the funds in the presentation are for informative purpose only. The facts and
figures in the presentation are as per the sources which include EconomicTimes, MySIPonline, and the official website of Aditya
Birla AMC as on 08-06-2018. Mutual fund investments are subject to market risk. Read all the scheme related documents
carefully.