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MARKETING

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MARKETING

  1. 1. Company Profile Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. The local knowledge of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a formidable protec tion for its c ustomers’ future. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the life insurance industry in India and currently ranks amongst the top 5 private life insurance companies in the country. Known for its innovation and creating industry benchmarks, BSLI has several firsts to its c redit. It was the first Indian Insuranc e Company to introduc e “Free Look Period” and the same was made mandatory by IRDA for all other life insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. To establish credibility and further transparency, BSLI also enjoys the prestige to be the originator of practice to disclose portfolio on monthly basis. These category development initiatives have helped BSLI be c loser to its polic y holders’ expec tations, whic h gets further accentuated by the complete bouquet of insurance products (viz. pure term plan, life stage products, health plan and retirement plan) that the company offers. Add to this, the extensive reach through its network of 600 branches and 1,75,000 empanelled advisors. This impressive combination of domain expertise, product range, reach and ears on ground, helped BSLI cover more than 2 million lives since it commenced operations and establish a customer base spread across more than 1500 towns and cities in India. To ensure that our customers have an impeccable experience, BSLI has ensured that it has lowest outstanding claims ratio of 0.00% for FY 2008-09. Additionally, BSLI has the best Turn Around Time according to LOMA on all claims Parameters. Such services are well supported by sound financials that the Company has. The AUM of BSLI stood at Rs. 8165 crs as on February 28, 2009, while as on March 31, 2009, the company has a robust capital base of Rs. 2000 crs. Vision To be a leader and role model in a broad based and integrated financial services business. Mission To help people mitigate risks of life, accident, health, and money at all stages and under all circumstances
  2. 2. Enhance the financial future of our customers including enterprises Values Integrity Commitment Passion Seamlessness Speed A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, security based lending, insurance broking, private equity and retail broking. The seven companies representing ABFSG are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Birla Sun Life Distribution Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services, Aditya Birla Capital Advisors and Apollo Sindhoori Capital Investment. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate of 36%. For more information please visit www.adityabirla.com Sun Life Financial is a leading international financial services organisation providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of $381 billion. Individual Solutions At Birla Sun Life Insurance, we look at life from your perspective. Hence, no matter what your dreams are - be it long term protection, wealth c reation, health, retirement sec urity or your c hildren’s educ ation, we provide you customised insurance solutions to meet all your Life needs successfully.
  3. 3. Our Protection Solutions for your family's life insurance needs. Our Children’s Future Solutions To take care of your children's need. Our Wealth with Protection Solutions To help you create long term wealth & protect your family. Our Health & Wellness Solutions To cover you & your family's current & future health need. Our Retirement Solutions To financially secure a happy retired life. Group Insurance We believe that employee benefit plans provided by employers to their employees play a very important role in increasing employee loyalty and productivity. Birla Sun Life uses its vast expertise in helping organizations and groups design customized solutions to their employees. Retirement Solutions Our employee benefit solutions are designed to enable organizations and groups to offer superior benefits to their employees to meet both statutory requirements like gratuity and retirement solutions.
  4. 4. Gratuity While Gratuity is a statutory obligation it is also a very important tool today to create employee loyalty. A comprehensive gratuity plan can help organizations reduce both business c osts and c orporate tax. Birla Sun Life’s gratuity solution manages your gratuity liability effectively and also helps you release resources for other business activities. SuperAnnuation Today while there is a high awareness of the impact of inflation and its affect on retirement savings among employees, very few would have adopted a systematic and disciplined savings plan to counter its effect. Organizations can play a key role in helping employees to build the desired retirement corpus while at the same time increasing employee loyalty. Birla Sun Life’s solutions c an be customized to effectively meet both employer and employee requirements. Leave Encashment Leave encashment liabilities for organization keep growing with time thus straing the organizations resources. These liabilities can bee effectively met through the management of a dedicated fund for leave encashment. Birla Sun Life vast experience in effectively managing funds and delivering superior returns can help organizations effectively manage these liabilities Protection Solutions Birla Sun Life Insurance Group Protection Solutions provide the benefit of an insurance cover to an entire group of people as a single unit. This can be Employer – Employee Groups, Affinity Groups and Mortgage Groups Employer employee At Birla Sun Life Insurance (BSLI), our goal is to help you ensure your employees’ well being so that they c an enhanc e their performance & potential. Our protection solutions combine new innovations in organizational benefits with the traditional strength of employee assistance to help you: Protect your investment in your people Reduce the liability, cost and negative impact of mental ressures in the work place Maintain your position as employer of choice; and Incorporate employer protection & wellness into your core business practices Affinity An affinity group is a group consisting of persons who
  5. 5. assemble together with a commonality of purpose or engaging in a common economic activity. In Insurance parlance Non-employer-employee groups like employee welfare associations, borrowers of a bank, professional associations or societies may also be treat ed as affinity groups provided the president/ secretary/ manager/ group organizer in his capacity as organizer of the group has an authority from majority of the members of the group to arrange insurance on their behalf. Birla Sun Life Insurance Risk management against a huge loss is very necessary, and insurance is transfer of risk from one entity to another. Several companies have come up these days with life, health, medical and travel insurance. One such company is Birla Sun Life Insurance. Providing a number of insurance products, Birla Sun Life is a prestigious company to bond with. Birla Sun Life Insurance Company Limited is a joint venture between the Sun Life Financial Inc and the Aditya Birla Group. Birla Sun Life Insurance was the first company in the sector of financial solutions to begin Business Continuity Plan. In fact, policies were first issued by this insurance company on the Internet. This insurance provider company has pioneered the unique Unit Linked Life Insurance Solutions in India. It is one of the top players in the industry of Private Life Insurance Scheme. The company believes in passion, integrity, speed, commitment and seamlessness. The mission of the company is to help people with risk management. It also helps in managing the financial situation of firms as well as individuals. Some of the Birla Life Insurance products include:  Insurance for protection  Insurance for retirement  Insurance for saving  Insurance for children  Insurance for riders  Insurance for rural Birla Sun Life Insurance for Protection includes insurance such as Birla Sun Life Insurance Term Plan and Birla Sun Life Insurance Premium Back Term Plan. Birla Sun Life Insurance Term Plan is apt for those seeking insurance benef its at economic costs. The plan covers all the liabilities and provides absolute security. The minimum age limit for acquiring the insurance is 18 years and maximum is 55 years. One can pay the premium either annually, monthly, quarterly or semi-annually. One can pay it through the ECS mode of payment or on a one-time basis.
  6. 6. The Birla Sun Life Flexi SecureLife II- Retirement Plan is segregated into 2 sections. One is the Accumulation or build up phase and the other is the Annuity or the payout phase. With this plan one can enjoy tax benefits. Surrender scheme is also applicable to this plan. One can give up the policy after the 3 years of policy till the vesting age. Other Birla Sun Life Insurance for Savings include:  Birla Sun Life Insurance Flexi Save Plus  Birla Sun Life Insurance Dream Plan  Birla Sun Life Insurance Gold-Plus II  Birla Sun Life Insurance Classic Life Premier  Birla Sun Life Insurance Prime Life Premier  Birla Sun Life Insurance Saral Jeevan Plan  Birla Sun Life Insurance Prime Life  Birla Sun Life Insurance Life Companion  Birla Sun Life Insurance Simply Life  Birla Sun Life Insurance Flexi Cash Flow  Birla Sun Life Insurance Flexi Life Line  Birla Sun Life Insurance Supreme-Life  Birla Sun Life Insurance Single Premium Bond

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