So how can NLP help you to be effective?
To influence someone positively, we need to be in rapport. By tuning into the customer’s frequency, by recognizing how they are thinking and representing their ‘model of the world’, you are instantly much closer. Being closer to the customer means higher degrees of trust, concentration and comfort between salesperson and client.
If you can deliver information in the preferred mode of your customer, they understand more clearly the benefits of your proposition. People prefer to do business with those that make it easy to understand and are more likely to say yes.
You may have success with some of your customers but struggle with “the difficult ones”. By varying your approach through NLP skills, you have more choices and can flex to meet the needs of those who naturally don’t match your style.
You no longer need to lose motivation as negative states can be interrupted and positive, resourceful outlooks instantly accessed. You are in control of how you choose to feel and your customers will notice it in your attitude and physiology.
Once you have been exposed to NLP you are then able to notice what works for others. You can model the thoughts, language and behaviors of winners and apply those insights to your approach.
Business Owners and Managers specifically should find great benefit in being able to code the approaches of their top performers and apply it to others in their team.