How to Choose a Marketing Domain Name

1. 10 Minutes to
Domain Success
LESSON THREE
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND

2. In This Lesson: You Will:
 Find a Keyword Research Tool
 Research a Domain Name
 Locate a Domain Name Service
 Check Domain for Availability

3. Google “Keyword Tools”
 Free: Google Adwords: Webmaster Tools
 Premium: Check the SERPs (search results)
 Lots of Different Types: Different Costs/Benefits
 Look for Free Trials:
 Wordtracker
 Keyword Discovery
 Niche Finder
 SEO Powersuite
 Trellian SEO Toolkit

4. Research a Domain Name
Create a Brand Name Keywords in URL
 Yahoo  Pick a Product or Service
 Google Example:
 Ebay
 “Long Term Care Insurance”
 Flickr
 longtermcare.com
 How to Find a Brand:  Longtermcareinsurance.com
Next Lesson:  Other related: see research

5. Google’s Spokesman: Matt Cutts
On Keywords vs. Branding
BEFORE 2011 CURRENT 2011 PLUS
 Keyword Domains Fine  Too Much
 Relevant Content Duplicate/Similar
 Helped SEO
Content
 Wants Branded Sites
 Grew in Popularity
 Google “Gets It” for
 Keywords URL
Overdone Underlying Content for
 Cluttered
Brands
 Spammy

6. Keyword Research with Niche Finder

7. Branding Research with IdeaFisher

8. Locate a Domain Name Service
 Google “Domain Names” or “Web Hosting”
 How To Pick: Another Lesson
 A Few Good Ones:
 www.1and1.com
 www.godaddy.com
 www.networksolutions.com
 A Few Good Cheap Ones: $5-$10 / year
 www.1and1.com
 www.godaddy.com

9. Check Availability on 1and1.com
Keyword Domain: Branded Domain:
Elongtermcareinsurance Gerinsure

10. Keyword Domain
elongtermcareinsurance.net at 1and1.com

11. Branded Domain Availability:
gerinsure at 1and1.com

12. Test: Question One
 What should you use to research Domain Names?
 _______ A) Google, or other Search Engine
 _______ B) Domain Name Service or Host Company
 _______ C) Keyword Research Tools
 _______ D) A Creative Tool like IdeaFisher
 _______ E) All of the Above
 _______ F) None of the Above: Other _________

13. Test: Question Two: Short Essay
 Is it better to use:
 A) A Branded Domain Name, or
 B) A Keyword Rich Domain Name? Explain Why?
 ________________________________
 ________________________________
 ________________________________
 ________________________________
 ________________________________
 ________________________________

14. Class Participation: Q&A
 Test Your Ideas:
 Any Questions?
 Are you ready to Step into Internet
Marketing your Products or Services?

15. Learn More: Ask or Call me at (760)779-9960
msaxe@resortopportunities.com
 Free 1 Hour Session
 Introduce Concepts – Some Good Starter Tips
 Only $199 - 4 Hour Instant Boot Camp
 Basics to get you started
 Only $599 – Internet Marketers Bootcamp
 4 Weeks / 4 Hours a Week
 Basics Plus Intermediate Training
 Only $999 BootCamp with Coaching
 Internet Marketers BootCamp, plus
 Weekly Scheduled Conference Call w/Replay
 4 Hours of Private, One on One Call Coaching

16. Sign Up Now and Receive:
 Free 1 Hour Session
 Introduce Concepts – Some Good Starter Tips
 $199 - 4 Hour Instant Boot Camp: Only $99
 Basics to get you started
 $599 – Internet Marketers Bootcamp: Only $399
 4 Weeks / 4 Hours a Week plus One Bonus Session
 Basics Plus Intermediate Training
 $999 BootCamp with Coaching: Only $799
 Internet Marketers BootCamp, Bonus Session, plus
 Weekly Scheduled Conference Call w/Replay
 2 Hours of Private, One on One, Call Coaching

17. Internet Marketers’
BootCamp
CALL MARC
(760)779-9960 X111
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND