Professioanl Blogging

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Why and How to Get Started

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Professioanl Blogging

  1. 1. Professional Blogging Why and How to Get Started
  2. 2. Who is Tammy Hart? <ul><li>I am a self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. I specialize in deep customization of WordPress content and templates. I also do all levels of Web Design and XHTML/CSS Coding. You can find out more or contact me through one of these means: </li></ul><ul><li>Website: www.TammyHartDesigns.com </li></ul><ul><li>Email: tammy@tammyhartdesigns.com </li></ul><ul><li>Twitter: @tammyhart </li></ul>
  3. 3. Why Blogging? <ul><li>Position yourself as an expert </li></ul><ul><li>Increase Credibility </li></ul><ul><li>An Archived Resume/Portfolio </li></ul><ul><li>Keep your writing skills sharp </li></ul><ul><li>Affordable Self-Publishing </li></ul><ul><li>Build a fan base, build a community </li></ul>
  4. 4. Hosted or Self Hosted How Pro Should I Go?
  5. 5. Blogging Platforms Limited Functionality Limited Functionality Too expensive for what you get Slow Support, some limits to customization Very Poor Customizations, Lots of spam Learning Curve Limited Customizations Cons Pros Place Cost Name Easy to use, easy to share Hosted $0 Tumblr Easy to use, easy to share Hosted $0 Posterous Easy to use, easy to customize Hosted $9 - $90 /month Typepad Your Hosting $0 + cost of hosting Moveable Type Established Community Hosted $0 Blogger Limitless Customizations, Widely Supported Your Hosting $0 + cost of hosting WordPress.org Established Community Hosted $0 WordPress.com
  6. 6. Blogging Platforms Limited Functionality Limited Functionality Too expensive for what you get Slow Support, some limits to customization Very Poor Customizations, Lots of spam Learning Curve Limited Customizations Cons Pros Place Cost Name Easy to use, easy to share Hosted $0 Tumblr Easy to use, easy to share Hosted $0 Posterous Easy to use, easy to customize Hosted $9 - $90 /month Typepad Your Hosting $0 + cost of hosting Moveable Type Established Community Hosted $0 Blogger Limitless Customizations, Widely Supported Your Hosting $0 + cost of hosting WordPress.org Established Community Hosted $0 WordPress.com
  7. 7. What Else is There? This is easy, right?
  8. 8. Blog Essentials <ul><li>Must Haves </li></ul><ul><ul><li>Subscription and RSS Options </li></ul></ul><ul><ul><li>Invitation to Comment/Reply/Discuss </li></ul></ul><ul><ul><li>Easy to read Typography and Layout </li></ul></ul><ul><ul><li>Invitation to share </li></ul></ul><ul><li>Good SEO </li></ul><ul><ul><li>Meta Titles and Descriptions </li></ul></ul><ul><ul><li>Well Phrased Categories </li></ul></ul><ul><ul><li>Internal Linking </li></ul></ul><ul><ul><li>XML Sitemap </li></ul></ul><ul><ul><li>Fast Page Load </li></ul></ul>
  9. 9. Spice it Up <ul><li>Disqus or Intense Debate for Comments </li></ul><ul><li>Tagaroo or Zemanta for easy tagging and media </li></ul><ul><li>Premium or Custom Designs </li></ul><ul><li>Mobile Tools and Mobile Version of the Content </li></ul>
  10. 10. Bring Them In! <ul><li>Social Networking </li></ul><ul><ul><li>Tweet, tweet! </li></ul></ul><ul><ul><li>LinkedIn Profile </li></ul></ul><ul><ul><li>Facebook Updates </li></ul></ul><ul><li>Guest Blogging, both ways </li></ul><ul><li>Consistent Content </li></ul><ul><li>Good SEO </li></ul>
  11. 11. Let’s Review Practice makes better
  12. 12. To-Do <ul><li>Choose and/or Install a Blogging Platform </li></ul><ul><li>Set it up for success </li></ul><ul><li>Write! Consistency is key </li></ul><ul><li>Interact with readers and would-be readers </li></ul>
  13. 13. Questions?
  14. 14. Thank You Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart WordChalk: WordPress Class March 13 th - Live on the Web 15% off discount code: wcmiaVIP Website: www.WordChalk.com Twitter: @wordchalk

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