16. eHarmony
Patagonia
Foot Locker
GNC
Hobby Lobby
Pep Boys
Red Box
Florida State University
University of Phoenix
Weight Watchers
Reebok
Mattress Firm
Target
Yakima County Washington
H&R Block
Penn State University
Hilton
Charles Schwab
Amazon
American Cancer Society
Orange County Florida
Disney
Bank of America
National Basketball Association
Rite Aid
Safeway
Major League Baseball
Priceline
17. Americans with Disabilities Act
Worldwide Web Consortium
Web Content
Accessibility Guidelines
WCAG
W3C
Version 2.1 Level AA
21. 4 steps toward ADA compliance
1. Add ALT tags to your images
Spark now includes an ‘Image Alternate Text’ field
Missing ALT tags is the most common complaint in
demand letters and lawsuits concerning accessibility
22. 4 steps toward ADA compliance
1. Add ALT tags
to your images
‘Image Alternate Text’ is
associated with every image
23. 4 steps toward ADA compliance
2. Add transcripts &
captions to videos
Transcripts can be added
as links below the file
Spark now includes a field
for video transcipts
24. 4 steps toward ADA compliance
2. Add transcripts &
captions to videos
Captioning needs to be
synchronized & embedded
YouTube provides tools for
adding & editing captions
25. 4 steps toward ADA compliance
3. Audit the site structure
& content presentation
Headings are intended for
page structure - not emphasis
26. 4 steps toward ADA compliance
3. Audit the site structure
& content presentation
Don’t rely on color alone to
convey meaning to content
Colorblind users may not see
the color as you intended
27. 4 steps toward ADA compliance
3. Audit the site structure
& content presentation
Use meaningful text when
calling the user to action
28. 4 steps toward ADA compliance
4. Take a closer look at
your site’s design
Check the color contrast
webaim.org
29. 4 steps toward ADA compliance
4. Take a closer look at
your site’s design
Avoid using images to display text.
Logos & branding are allowable exceptions.