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Kw List Expansion Contraction


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Kw List Expansion Contraction

  1. 1. Keyword List Expansion/Contraction James C. Zolman, President [email_address]
  2. 2. List of Techniques <ul><li>Think Like Your Target Audience </li></ul><ul><li>Ask Your Target Audience </li></ul><ul><li>Analyze Your Competitor's Landing Pages </li></ul><ul><li>Use More than One Analytics Package </li></ul><ul><li>Use Several Keyword Research Tools </li></ul><ul><li>Dig Deep Into Keyword Performance Reports </li></ul><ul><li>Misspelling/Mixed Sequence/And More... </li></ul>James C. Zolman, President [email_address]
  3. 3. Think Like Your Target Audience <ul><li>Ask the in-house people who interact with your target every day </li></ul><ul><li>Create personas and let the sales reps critique your understanding of the audience </li></ul>Ask Your Target Audience <ul><li>Web Based Surveys </li></ul><ul><li>Phone Calls </li></ul><ul><li>Hit the street </li></ul>James C. Zolman, President [email_address]
  4. 4. Analyze Your Competitor's Landing Pages <ul><li>Use the AdWords Keyword idea tool to analyze competitor's landing page urls </li></ul>Use More Than One Analytics Package <ul><li>On-page Code + Log Based = Crazy Keyword Data </li></ul>+ = $$$$$$$$ James C. Zolman, President [email_address]
  5. 5. Use Several Keyword Research Tools <ul><li>'s Keyword Suggestion Tool </li></ul><ul><li>Use the Search Engine Tools +Google's Keyword Idea Tool +MSN's adLab +Yahoo!'s Ad Group creation/estimator </li></ul><ul><li>Paid Tools (Usually Have Free Trials/Demo) (Personal Fav) </li></ul>James C. Zolman, President [email_address]
  6. 6. Dig Deep Into Keyword Performance Reports <ul><li>AdWords Search Query Report </li></ul><ul><li>AdWords, Yahoo! and MSN Keyword Performance Reports </li></ul><ul><li>Analytics Keyword Reports (Getting Beyond Regular Query/Performance Reports) </li></ul><ul><li>Cool Google Analytics Tricks + Tracking Yahoo! Keyword Data in Google Analytics + Tracking MSN Keyword Data in Analytics + More AdWords Keyword Data Exposed </li></ul>James C. Zolman, President [email_address]
  7. 7. Misspelling/Mixed Sequence/And More... <ul><li>Misspelling </li></ul><ul><li>Mixed Sequence +Example: 'red blue widget' 'blue red widget' 'widget red blue' 'widget blue red' and so on... </li></ul><ul><li>Synonyms </li></ul><ul><li>Thesaurus, Dictionary, Wikipedia, Etc. </li></ul>James C. Zolman, President [email_address]
  8. 8. The End! Thank You! James C. Zolman, President [email_address]