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Analysis
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION
Understanding and Utilizing Media in Teaching
Schools Division of Tarlac
October 26, 2017

Sofia Quintero
for The iTHINK Campaign
"All media – especially entertainment
media – is selling us something. If it's
not a product, it's a belief; if it's not a
belief, it's a value; if it's not a value,
it's a lifestyle. This is why it's imperative
that we start to seize popular culture as
another strategy for making change.”

MEDIA TEXT
 what you actually see and/or hear in any
piece of media
 includes written or spoken words,
pictures, graphics, moving images,
sounds, and the arrangement or
sequence of these elements
medialiteracyproject.org
• ---

MEDIA TEXT
 a dominant feature of our
environment
 socially in terms of what we
talk about
 physically in terms of what
we see on our streets
 culturally in terms of the
time we spend absorbing
ideas from screens and
pages
Briggs, A. and Cobley, P. (eds) (2002) The Media: An
Introduction, 2nd edn. Harlow: Addison Wesley Longman

Image Source: Indiewire. Retrieved October 8, 2017 from
http://www.indiewire.com/wp-content/uploads/2015/05/tv-stations.jpg

TV PROGRAM: BASIC FORMS
• FICTION
– Soap, sitcom, drama series
• NON-FICTION
– Game, talk, cultural, and magazine shows,
reality TV
• LIVE TV
– News, sports, awards

TV PROGRAM: PATTERNS
DAYPART TIME SHOWS TARGET AUDIENCE
MORN 5:00 – 10:00 Morning Shows
Cartoons & Anime
Working People, Students
Kids
MID-MORN 10:00 – 11:59 TV Series
Talk Shows
Middle aged to Seniors
Ages 20 to 40
NOON 12:00 – 2:29 Variety Shows Family/People on
lunch breaks
AFTERNOON 2:30 – 5:59 Soap
Cartoons
Kids
PRIMETIME 6:00 – 9:29 News
Soap
LATE NIGHT 9:29 – 12:00 News Programs
SPG Shows
Business People
GRAVEYARD 12mn - Replays
TV Shopping

ANALYZING TV PROGRAMS
FICTION
 Situation Comedies
 Dramas

KEY ELEMENTS: Sitcoms & Dramas CONT’D
MHL
o GMA Network (June 10, 2013 – Oct. 18, 2013, 9:30 PM)
o Created by: Suzette Doctolero
• Carla – Lally
• Tom – Vincent
• Dennis – Eric

HKLM
o ABS CBN (June 17, 2013 – Aug. 23, 2013, 8:30 PM then 9:15 PM)
o Created by:
Rondel Lindayag
• Judy Ann – Anessa
• Sam – Eros
• KC – Alexis

KEY ELEMENTS: Sitcoms & Dramas
 PLOT DEVICES
 VISUAL TECHNIQUES
 SOUND TECHNIQUES

 PLOT DEVICE: Conflict

 PLOT DEVICE: Jolts

 PLOT DEVICES: Cliffhanger

 PLOT DEVICES: Resolution

 VISUAL TECHNIQUES: Shots – EXTREME LONG SHOT

 VISUAL TECHNIQUES: Shot – LONG SHOT
Programs & Ads Analysis

 VISUAL TECHNIQUES: Shots – LONG SHOT

 VISUAL TECHNIQUES: Shots: MEDIUM SHOT

 VISUAL TECHNIQUES: Shots: CLOSE UP SHOT

 VISUAL TECHNIQUES: Angles: SUBJECTIVE ANGLE

 VISUAL TECHNIQUES: Angles: OBJECTIVE ANGLE

 VISUAL TECHNIQUES: Angles: LOW ANGLE
Programs & Ads Analysis

 VISUAL TECHNIQUES: Shots: HIGH ANGLE

 VISUAL TECHNIQUES: Angles: OBLIQUE ANGLE
https://sa.kapamilya.com/absnews/abscbnnews/media/2017/
news/04/27/abs-cbn-news-building-2017-
042717_medium_thumbnail.jpg

SOUND TECHNIQUES
 Laugh Track
 Music
 Sound Effects

KEY ELEMENTS OF TV PROGRAMS
PLOT
DEVICES
 Conflict
 Jolts
 Cliffhanger
 Resolution
SOUND
TECHNIQUES
 Laugh Track
 MSC
 SFX
VISUAL
TECHNIQUES
 Shots
XLS, LS, MS, CU
 Angles
S O H L O
 Editing
Pace, VFX

My Husband’s Lover Episode 1

KEY TAKEAWAYS
• Media construct fantasy
worlds.
• Media messages AFFECT our
thoughts, attitudes and
actions.
• Media messages reflect the
values and viewpoints of
media makers.
• Media convey ideological
and value messages
• Media construct our culture.

NON FICTION

NON-FICTION

NON-FICTION
Retrieved October 10,
2017 from
http://www.starmometer.
com/wp-
content/uploads/2011/09
/ratedk_kapusomo.jpg

http://www.thesummitexpress.com/2017/06/jojo-de-carteret-reunited-
biological-mom-kmjs.html

LIVE TV: NEWS
 CONVENTIONS OF TV NEWSCASTS
 HOW THOROUGH IS THE NEWS STORY?
 HOW FAIR IS THE NEWS STORY?
 IS THE STORY NEWSWORTHY?

LIVE TV: NEWS
 CONVENTIONS : Anchors

LIVE TV: NEWS
 CONVENTIONS : News people & monitors

LIVE TV: TV NEWS
 CONVENTIONS: News people & monitors

LIVE TV: NEWS
 CONVENTIONS: News people & monitors

LIVE TV: NEWS
 CONVENTIONS: Music

LIVE TV: NEWS
 CONVENTIONS: Stories

LIVE TV: NEWS
 CONVENTIONS: Banter

LIVE TV: NEWS
 Ws + H
 Background Information
 Time
 Overall Impression
https://www.mybbd.com/tax-deadlines-
schedule-your-appointment-now/
Image Source:Cartoon attacking the distorted
media coverage of the "stabbing intifada" in 2015-
16. http://markhumphrys.com/Images/943.jpg

LIVE TV: NEWS
 Loaded Language
 Facts & Sources
 Edited Footage
 Sound bites
Image Sources:
http://images.says.com/uploads/story_so
urce/source_image/450017/c5b2.png
http://getrealphilippines.com/blog/wp-
content/uploads/2013/11/mar_roxas_yola
nda_death_toll.jpg

LIVE TV: NEWS
 Timely
 Impact
 Appeal
 Interesting
http://4.bp.blogspot.com/-V0Rgt2xH6Iw/UBFWmkiOOaI/AAAAAAAABU8/qp1GzYP7RRg/s640/1.jpg
https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcRbvQA4alzQtZnsmvPTu4ct5xnfKbD_qZZxdAPOq4fS6Id651gj

https://pinoyindexph.files.wordpress.com/2012/12/05_apr24_hacienda-
luisita-to-farmers.jpg?w=768&h=427

https://www.freedomsphoenix.com/Uploads/Graphics/338-0211222205-
presstitutes-by-anthony-freda-1024x1309.jpg

http://josephlea.com/wp-content/uploads/2013/10/biases.jpg

http://www.megascene.net/wp-
content/uploads/2010/08/hijack.jpg
https://images.csmonitor.com/csmarchives/
2010/08/0823-wire-Philippines-Bus-
Hostage.jpg?alias=cinema_428x228

LIVE TV: NEWS
CONVENTIONS OF TV NEWSCASTS

https://s3.amazonaws.com/s3.frank.itlab.us/photo-essays/small/jan_17_1612_ads.jpg

Image Source:
https://assets.epicurious.com/photos/5710081d13c4b7d74c9d3c99/2:1/w_1260%2Ch_630/
NET06-044.jpg

ANALYZING ADVERTISEMENTS
TV COMMERCIALS (TVC)

TV COMMERCIALS

TV COMMERCIALS (TVC)
 TARGET AUDIENCE
 VISUAL ANALYSIS
 SOUND ANALYSIS
 PERSUASIVE TECHNIQUES

TV COMMERCIALS
Video Credit: Knorr Makulay Ang Buhay Sa Sinabawang Gulay uploaded by Ryder
Aquino. Retrieved from https://www.youtube.com/watch?v=ghm8MNI22aU

ABC1
3%
C2
10%
D
69%
E
18%
TVC: TA – The Filipino Audience
OPTIONS more poised, reserved
ASPIRATIONS advancement of self/fam
dignity with pride
STRUGGLE sacrifice for family
dignity w/ belongingness
SURVIVAL self preservation
survival w/ or w/o dignity

TVC: TARGET AUDIENCE
 Age
 Gender
 Ethnicity
 Values
 Lifestyle
Photo Source:
https://theimageofreality.files.wordpress.com/2015/07/makulaymd_05.jpg

TVC: VISUAL ANALYSIS
Image Source: http://oddmultimedia.com/wp content/uploads/2012/12/makulaymd_03.jpg
 Color
 Lighting
 Framing
 Editing

Image Source: https://i.pinimg.com/236x/27/94/49/279449b2966ee2d62af569128d6141d5--
colour-wheel-blue-eyes.jpg

Image Credit:
https://i.pinimg.com/736x
/03/99/97/039997f500f6a0
5f05f8a82a49862a1f--
color-theory-
logodesign.jpg

 Color
 Lighting
 Framing
 Editing
Photo Source:
http://s3images.coroflot.com/user_
files/individual_files/459874_7eQ9g
BhYpu8unt9qGi4iQrQHb.jpg

Photo Source:
 Color
 Lighting
 Framing
 Editing
https://i.ytimg.com/vi/GGH1VrmE5BE/hqdefault.jpg

Photo Source: https://i.ytimg.com/vi/KlzR534X0vk/hqdefault.jpg
 Color
 Lighting
 Framing
 Editing

TVC: PERSUASIVE TECHNIQUES
BASIC FORMS
 Ethos
 Pathos
 Logos
Photo Source: https://s-
media-cache-
ak0.pinimg.com/originals/3
c/af/20/3caf209a13e8fb9b
baf174e67a344e96.png

 Color
 Lighting
 Framing
 Editing
PERSUASIVE
TECHNIQUE
HOW IT’S USED
(Advertiser )
INTENDED EFFECT
(Target Audience)
BANDWAGON Everyone uses the
product
Want to fit in
If others buy it, it must be good
CELEBRITY
ENDORSEMENT
Popular personality
promotes the product
Product Endorser
Respect/Admiration transfer
EMOTIONAL APPEAL
(Transference)
Trigger certain emotion Feel-good TVC product
HUMOR Make TA laugh Memory Recall
Positive feeling Product
PRODUCT
COMPARISON
Product + Competition
Competition = Inferior
Question competition’s product
Featured product = Superior
PURR WORDS Positive-connotation
words
Positive More desirable
Emotional Appeal
REPETITION Words/Images shown
over & over again
Memory Recall
SECURITY Draws on TA’s fear if
they don’t use product
TA feels unsafe
Product will protect them
SLOGAN Memorable phrase Slogan Product
Becomes everyday language

Image Source:
http://mdl4000.weebly.
com/uploads/1/4/2/8/
14281689/8861687_orig.
png

• Bandwagon
• Celebrity
Endorsement
• Emotional
Appeal
• Humor
• Product
Comparison
• Purr Words
• Repetition
• Security
• Slogan

https://southcoastmarketinggroup.com/wp-
content/uploads/2016/03/media_800_548_80.jpg
https://www.veriday.com/wp-content/uploads/2014/11/486140535-
422x321.jpg

https://wearesocial-net.s3.amazonaws.com/uk/wp-
content/uploads/sites/2/2017/01/Slide009.png

http://jamali4u.net/news-papers/mainpicture.jpg
http://newsinfo.inquirer.net/files/2014/04/yolanda-survivor-660x371.jpg

Photo Courtesy: Daily Mail, http://www.dailymail.co.uk/news/article-
3154589/The-inspirational-thing-today-Young-homeless-boy-uses-light-
McDonald-s-restaurant-homework-street-Philippines.html#ixzz4w4EzXqYz

Photo Courtesy: SaveMaryJane by Rappler https://www.rappler.com/move-
ph/91652-viral-petition-save-mary-jane-veloso-jokowi,

http://static.fail.me/uploads/fail.me/1346921
460-Reality-vs.-ID-card-vs.-Facebook-Profile-
Picture.jpg
https://www.pinterest.com/pin/440860250996
386285/

http://cdn-9chat-
fun.9cache.com/media/photo/amzdyGQb1_840w_v1.jpg

Media Influence on Society
Manali Oak (2016)
• Negativity
• Unhealthy lifestyle
• Information
Overload
• Media Addiction
• Self-hatred
• Health Problems
• Changed Outlook
• Fact-Fantasy
Confusion
• Right-Wrong
Dilemma
Proposed Solutions
• avoiding the negative
influence of media lies
in limiting media
exposure and choosing
what to watch
• not allowing negative
media to influence
you. Don't take media
portrayals by their
word.

The Good and the Bad and of Social
Media – Ashley Janssen
• Connecting and
cultivating your
digital footprint
• Intentional Posting
• Managing your
social media
footprint
– Sectioning
– Appropriate Privacy
Settings
• Distraction & Noise
• Managing whose
content you
consume and why
• Managing what you
consume
• Managing when
you consume

The Good and Bad of Digital Media
Daniel J. Cohen & Roy Rosenzweig (2006)
o Capacity
o Accessibility
o Flexibility
o Diversity
o Manipulability
o Interactivity
o Hypertextuality
• Quality
• Durability
• Readability
• Passivity
• Inaccessibility

• Don't believe in them without thinking.
• Use your judgment before following or
falling for anything.
• Put things in perspective.
• don't let the media influence you to
do the wrong things.

We are a culture so overloaded
with information and
entertainment that the great
danger is distraction from our own
self-awareness. We even forget
to process the information and
what it means to us.
Good or Bad Media? 5 Ways to Tell
Therese Aaker (2015)

Therese Aaker (2015)
1) Philippians 4:8 - “Finally brothers,
whatever is true, whatever is honorable,
whatever is right, whatever is pure,
whatever is lovely, whatever is of good
repute, if there is any excellence and
anything worthy of praise, dwell on these
things.”

Therese Aaker (2015) CONT’D
2) Is sin being glorified?
3) If there is sin, is it redeemed?
4) How much is it showing?
5) Does it lead you away from God?

Therese Aaker (2015) CONT’D
Ultimately, if you love Jesus, let the
things you enjoy reflect your love for
Him. Don’t get over scrupulous about
it, but do take some time to think
about what you’re watching or
listening to.
Let your love for Him decide for you.

MHL
• GMA OFFICIAL WEBSITE
• https://desperatelyseekingjlc.wordpress.com/tag/lally/
• http://contents.pep.ph/images2/guide/246203582.jpg
• http://4.bp.blogspot.com/-JYnB_-
92e34/UmF1JufPALI/AAAAAAAAYPM/36Y7lveg47c/s1600/Dennis+Trillo
+Tom+Rodriguez+gay+kiss+My+Husband%27s+lover.png
• http://www8.gmanews.tv/webpics/v3/2013/06/640_Myhusbandslove
rcast.jpg
• http://adobomagazine.com/sites/default/files/field/image/MHL_563.j
pg
• https://7f9c61237bd6e732e57e-
5fa18836a2ae6b5e7c49abcc89b20237.ssl.cf1.rackcdn.com/9722171_
my-husbands-lover-marathon-week-6-
full_228eb295_m.jpg?bg=735C4F
• https://7f9c61237bd6e732e57e-
5fa18836a2ae6b5e7c49abcc89b20237.ssl.cf1.rackcdn.com/9721301_
my-husbands-lover-marathon-week-7-full_t97897cb9.jpg
• https://utabby.com/core/cdn/rr/021/1/QZlC2w0P9LE.jpg
• https://i.ytimg.com/vi/vkjc6xL_PQc/hqdefault.jpg
Other References

MHL
• http://aphrodite.gmanetwork.com/entertainment/videos/images/main/v
ideos__main_1372418233.jpg
• https://aphrodite.gmanetwork.com/entertainment/videos/images/900_6
75_37__20170720193734.jpg
• https://i.ytimg.com/vi/GFX9KWkfggk/maxresdefault.jpg
• http://aphrodite.gmanetwork.com/entertainment/insideimages/tom%20.j
pg
• http://aphrodite.gmanetwork.com/entertainment/insideimages/dennis.j
pg
• https://i.ytimg.com/vi/SsxmChY5yJ0/maxresdefault.jpg
• PMA
• https://i.ytimg.com/vi/h6y7P2nAeA4/maxresdefault.jpg
• http://2.bp.blogspot.com/-
udEhcz3F3tw/UCxuReGNLyI/AAAAAAAACrM/GijHybOM0Pk/s1600/DSC_0
094.JPG
• http://images.gmanews.tv/v3/webpics/v3/2014/10/2014_10_09_14_58_02.
jpg
Other References

• http://www.iweb.ph/wp-
content/uploads/2015/09/Eat-Bulaga-
versus-Its-Showtime.jpg
• http://icanseeyourvoice.blob.core.windo
ws.net/images/I%20CAN%20SEE%20YOUR
%20VOICE-CAROUSEL-with%20CAST.jpg
• http://www.jhurlo.net/wp-
content/uploads/2017/09/All-Star-
Videoke-660x330.jpg
Other References

• https://3.bp.blogspot.com/-YEsKy0-weq0/WMC-
uV1KZwI/AAAAAAAAx8Q/e5_0khpZZKQxtgJdSE9m55kaQ
AtI_p4xgCLcB/s1600/03082017%2BAC360.JPG
• GMA NEWS
• https://pbs.twimg.com/media/B12cv61CAAAyBFo.jpg:la
rge
• ABS
• https://img.tfc.tv/xcms/categoryimages/1976/TV-Patrol-
Weekday-LIVE-Full-Width-Hero-Image-Tablet-692X390.jpg
• http://2.bp.blogspot.com/-
zQHV3EDWkng/UZUDzi7ji8I/AAAAAAABbFA/RltR_HZDYeM
/s1600/ABS-CBN+Halalan+2013.jpg
Other References

• Mehraj, Bhat & Mehraj (2014). Impacts
of Media on Society: A Sociological
Perspective. International Journal of
Humanities and Social Science
Invention, Volume 3 Issue 6 ǁ June.
2014ǁ PP.56-64
http://www.ijhssi.org/papers/v3(6)/Versio
n-4/L0364056064.pdf
Other References

• Florescu, O. (2014). Positive and Negative Influences of
the Mass Media upon Education. Social and Behavioral
Sciences, 149 349 – 353
• Aaker, T. (2015). Good or Bad Media? 5 Ways to Tell
https://focusoncampus.org/content/good-or-bad-
media-5-ways-to-tell
• Oak, M. (2014). The Negative Influences of Media on
Society You Never Thought About. Retrieved from
https://www.buzzle.com/articles/negative-influences-of-
media.html
• The Good, The Bad, and The Ugly of Social Media – Cori
Padgett (2012) . Retrieved
https://unbounce.com/social-media/good-bad-and-
ugly/
Other References

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